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Intern, Social + Brand Marketing, Well People

About the Company


e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.


In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 23 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.


Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us


Position Summary

At Well People, we’re redefining beauty with clean, plant-powered products that deliver high-performance without compromise. As the Brand and Social Marketing Intern, you’ll be an integral part of the Well People marketing team, contributing to initiatives that shape the brand’s success and connect with our core Millennial and Gen X audiences. In this paid role, you’ll gain hands-on experience in sampling campaigns, marketing planning, content creation, and event coordination. If you’re passionate about clean beauty, marketing, eager to learn, and excited to make an impact in the beauty world, we’d love to hear from you!


Key Responsibilities


Sampling: You’ll manage product sampling campaigns by developing messaging and executing plans to introduce Well People products to health-conscious audiences. This includes tracking campaign results, analyzing performance, and providing actionable recommendations to improve future initiatives.


Trendspotting & Cultural Moments: Trendspotting will be a big part of your role as you monitor beauty trends and cultural moments that resonate with Millennials and Gen X. You’ll help identify opportunities for Well People to participate in meaningful moments such as International Women’s Month, Pride, and Latin Heritage Month, while keeping an eye on competitor activity in the clean beauty space.


Content Creation: You’ll collaborate with the social team to create engaging and authentic material for TikTok, Instagram, and other platforms. You’ll actively connect with and grow Well People’s social community, fostering engagement and loyalty through storytelling. You should be comfortable being in front of the camera for videos, live sessions, and other creative content.


Community Engagement: Engaging with community on social channels, replying to comments and fostering ongoing connections with our audience


Event Coordination: Assist in planning and coordinating brand events such as product launches, influencer activations, and external brand pop-ups. You’ll handle logistics like event materials, product inventory, and onsite setup while providing hands-on support to ensure a seamless experience. Post-event, you’ll collect feedback to refine strategies for future activations.


Additional Marketing Support: You’ll support the team with reporting, presentations, and various marketing initiatives aligned with Well People’s mission of clean beauty, innovation, and accessibility.


Requirements

- Currently pursuing a degree in marketing, business, or a related field.

- Must be LA based

- A passion for clean beauty, wellness, and sustainability.

- Strong communication and organizational skills with the ability to manage multiple tasks.

- Creative storytelling skills and a proactive approach to identifying trends and opportunities.

- Comfort and enthusiasm for being on-camera to engage with social audiences.

- Knowledge of social media platforms like TikTok and Instagram, and an understanding of how to foster community.

- Ability to work both independently and collaboratively in a fast-paced environment.


$20 - $20 an hour

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.


e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.

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Average salary estimate

$41600 / YEARLY (est.)
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$41600K
$41600K

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What You Should Know About Intern, Social + Brand Marketing, Well People, E.L.F. BEAUTY

Are you ready to jumpstart your career in marketing with Well People? As an Intern in Social + Brand Marketing, based in the vibrant city of Los Angeles, CA, you will have the unique opportunity to work with a leading clean beauty brand under e.l.f. Beauty, Inc. If you have a passion for wellness and sustainability, this is the chance to make an impact! In this exciting role, you’ll be deeply involved in shaping the Well People brand narrative, from managing product sampling campaigns to crafting engaging content for social media. You’ll work side-by-side with our marketing team, helping to identify trends that resonate with our Millennial and Gen X audiences. Your creativity will shine as you assist in planning unforgettable events, from product launches to influencer activations! Creative storytelling and a proactive approach to spotting trends will be essential in your position. And don’t worry if you’re new to the field; this paid internship is designed to offer hands-on experience and learning opportunities. With a competitive hourly pay of $20, flexible work environment, and the chance to collaborate with a group of passionate professionals, joining Well People can kickstart your journey into the world of clean beauty marketing. We believe in fostering a supportive and fun environment where your ideas and contributions can thrive. So, if you're enthusiastic about clean beauty and ready to dive in, we can't wait to hear from you!

Frequently Asked Questions (FAQs) for Intern, Social + Brand Marketing, Well People Role at E.L.F. BEAUTY
What are the key responsibilities of an Intern, Social + Brand Marketing at Well People?

As an Intern in Social + Brand Marketing at Well People, you will manage product sampling campaigns, monitor beauty trends, and create engaging social media content. You'll also assist in event coordination and support various marketing initiatives, ensuring that you contribute significantly to the brand's success.

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What qualifications do I need for the Intern, Social + Brand Marketing position at Well People?

To be considered for the Intern, Social + Brand Marketing role at Well People, you should be currently pursuing a degree in marketing, business, or a related field, and must be based in Los Angeles. A passion for clean beauty and strong communication skills are essential for success in this role.

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How does Well People support their interns in developing marketing skills?

Well People offers a hands-on internship experience where you can develop essential marketing skills through real-world projects. You'll receive guidance from experienced marketers, gain insights into market strategies, and actively participate in creative campaigns that enhance your understanding of social media and brand marketing.

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What type of content will I be creating as an intern at Well People?

As an intern at Well People, you'll collaborate with the social team to create authentic and engaging content for platforms like TikTok and Instagram. This includes storytelling through videos, live sessions, and posts aimed at connecting with our audience and building community.

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What is the work environment like for Interns at Well People?

Interns at Well People enjoy a flexible and dynamic work environment. You’ll have the opportunity to work both independently and collaboratively in a fast-paced setting, while also benefiting from our hybrid work model that allows for balance between in-office and remote work.

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Common Interview Questions for Intern, Social + Brand Marketing, Well People
What interests you about the Intern, Social + Brand Marketing position at Well People?

Share your passion for clean beauty and how Well People’s values align with your own goals. Emphasize your eagerness to learn and how this position fits into your career aspirations.

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How would you handle managing multiple tasks as a marketing intern?

Discuss your organizational skills and time management strategies. Provide examples of how you prioritize tasks and ensure deadlines are met, showcasing your ability to stay focused in a dynamic environment.

Join Rise to see the full answer
Can you give an example of a trend you have identified in the beauty industry?

Talk about a trend you’ve noticed, such as the rise in demand for sustainable beauty products. Explain how you researched this trend and its implications for brands like Well People.

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What social media platforms do you think are most effective for engaging audiences in the beauty space?

Discuss platforms like Instagram and TikTok, explaining their visual nature and how they cater to storytelling and community engagement, especially among Millennial and Gen Z audiences.

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Describe a time when you had to work as part of a team. What role did you play?

Provide an example that highlights your ability to collaborate effectively. Discuss your contributions, whether as a leader or a supporting team member, and the successful outcome of the project.

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How would you approach creating content for a new campaign at Well People?

Explain your process for understanding the target audience and aligning your content with brand values. Mention the importance of creativity, authenticity, and analytics in your approach.

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What are your thoughts on the importance of sustainability in beauty marketing?

Articulate your understanding of sustainability's growing importance and how brands engaging in clean beauty resonate with consumers. Discuss how marketing strategies can reflect these values.

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What skills do you bring that would contribute to the success of Well People?

Highlight relevant skills such as communication, creativity, and social media proficiency. Tailor your answer to match the responsibilities outlined in the job description.

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How do you stay updated on trends in social media and marketing?

Discuss the resources you use - blogs, industry newsletters, influencers, and more. Share how you apply this knowledge to ensure your strategies remain current and effective.

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What do you hope to learn during your internship at Well People?

Express your eagerness to learn about clean beauty marketing, campaign management, and community engagement. Emphasize your excitement to develop practical skills and gain insights from industry professionals.

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Internship, hybrid
DATE POSTED
January 9, 2025

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