Product Marketing Lead

Description

• Product Messaging & Positioning – Build product positioning, messaging and marketing strategies. Develop value propositions and key messaging to be used across every customer touchpoint from the top of the funnel through to Sales, RMs and Business Consulting.

• GTM Strategy & Launch – Launch new features and capabilities in a growing portfolio with a cross-functional team of product, sales and stakeholders. Provide an agency approach of innovation and ideation to support stakeholders and the success of marketing activities.

• Persona and Buyer Journeys - Develop a deep understanding of prospective and existing Advisors by employing traditional and innovative customer research methods. Segmentation is critical to the success of our marketing programs and initiatives.

• Stakeholder Enablement and Support – Work directly with Ensemble Teams, and Business Consulting to provide the right materials and messaging, including fact sheets, customer content, presentations, and product portfolio materials. A holistic approach to content that spans from emails, and social media to website, eWM, events, and other advisor touchpoints.

• Voice-of-the-Customer – Build a deep understanding of our Advisor and the value proposition to the market and users; build scalable feedback loops for your marketing activities and synthesize insights and data across feedback channels to understand effectiveness of marketing materials and to pivot when needed.

• Planning & Execution – Drive quarterly planning and expected business impact with your product marketing activities and campaigns; Owning the end to end (from concept through to sunset) lifecycle. Own the budget and also be responsible for vendor management including budgets, deliverables, and contract management.

Skills

product management, product marketing, Marketing strategy, financial services, Digital marketing, Marketing communications, Marketing campaign, Microsoft office, Project coordination, Financial Product, Financial Services Product, Marketing Collateral, marketing plans, Product Messaging, strategy, Strategic marketing, Project management, Marketing management, Development, Product development process

Additional Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or a related field.
• 3-10+ years of experience leading and developing strategic marketing initiatives across the product lifecycle, including campaigns, launches, messaging, and collateral.
• Must have financial services experience- SME in some area of FA product marketing(Asset Management, understands market swell, clients products)

Pay and Benefits

The pay range for this position is $60.00 - $70.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

Workplace Type

This is a hybrid position in Concord,CA.

Application Deadline

This position is anticipated to close on Apr 18, 2025.

About Aston Carter:

Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service.

Diversity, Equity & Inclusion

At Aston Carter, diversity and inclusion are a bridge towards the equity and success of our people. DE&I are embedded into our culture through:

• Hiring diverse talent
• Maintaining an inclusive environment through persistent self-reflection
• Building a culture of care, engagement, and recognition with clear outcomes
• Ensuring growth opportunities for our people

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com for other accommodation options.