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Growth Analytics Lead

Data is at the core of modern business, yet many teams struggle with its overwhelming volume and complexity. At Atlan, we’re changing that. As the world’s first active metadata platform, we help organisations transform data chaos into clarity and seamless collaboration.

From Fortune 500 leaders to hyper-growth startups, from automotive innovators redefining mobility to healthcare organisations saving lives, and from Wall Street powerhouses to Silicon Valley trailblazers — we empower ambitious teams across industries to unlock the full potential of their data.

Recognised as leaders by Gartner and Forrester and backed by Insight Partners, Atlan is at the forefront of reimagining how humans and data work together. Joining us means becoming part of a movement to shape a future where data drives extraordinary outcomes.

At Atlan, as our Growth Analytics Lead you will play a key role in shaping how we measure B2B marketing success within an Inbound and Account-Based framework. This strategic role is all about using data to drive smarter decisions, optimize marketing impact, and ultimately accelerate pipeline growth through advanced analytics and attribution modelling.

Your Mission at Atlan 🚀

  1. 🔍 Design and implement robust multi-touch attribution models to accurately measure marketing’s contribution to pipeline and ARR.

  2. 📊 Develop signal-based scoring frameworks to identify and prioritise high-intent accounts for marketing and BDR teams.

  3. 🛤️ Create comprehensive journey analytics to uncover conversion drop-offs and optimisation opportunities across the buyer’s journey.

  4. 🎯 Establish data-driven experimentation frameworks to continuously optimise channel performance and budget allocation.

What Makes You a Match for Us? 😍

  1. ✅ Proven experience in B2B marketing analytics, with expertise in attribution modelling and account-based measurement frameworks.

  2. ✅ Strong skills in statistical modelling, data visualisation, and marketing tech stack architecture.

  3. ✅ Ability to translate complex data insights into clear, actionable recommendations.✅ Experience with experimental design and A/B testing to drive continuous optimisation.

Love solving marketing measurement puzzles? Love turning insights into action?

If that sounds like you, we’d love to hear from you!

Why Atlan for You?

At Atlan, we believe the future belongs to the humans of data. From curing diseases to advancing space exploration, data teams are powering humanity's greatest achievements. Yet, working with data can be chaotic—our mission is to transform that experience. We're reimagining how data teams collaborate by building the home they deserve, enabling them to create winning data cultures and drive meaningful progress.

Joining Atlan means:

  1. Ownership from Day One: Whether you're an intern or a full-time teammate, you’ll own impactful projects, chart your growth, and collaborate with some of the best minds in the industry.

  2. Limitless Opportunities: At Atlan, your growth has no boundaries. If you’re ready to take initiative, the sky’s the limit.

  3. A Global Data Community: We’re deeply embedded in the modern data stack, contributing to open-source projects, sponsoring meet-ups, and empowering team members to grow through conferences and learning opportunities.

As a fast-growing, fully remote company trusted by global leaders like Cisco, Nasdaq, and HubSpot, we’re creating a category-defining platform for data and AI governance. Backed by top investors, we’ve achieved 7X revenue growth in two years and are building a talented team spanning 15+ countries.

If you’re ready to do your life’s best work and help shape the future of data collaboration, join Atlan and become part of a mission to empower the humans of data to achieve more, together.

We are an equal opportunity employer
At Atlan, we’re committed to helping data teams do their lives’ best work. We believe that diversity and authenticity are the cornerstones of innovation, and by embracing varied perspectives and experiences, we can create a workplace where everyone thrives. Atlan is proud to be an equal opportunity employer and does not discriminate based on race, color, religion, national origin, age, disability, sex, gender identity or expression, sexual orientation, marital status, military or veteran status, or any other characteristic protected by law.

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What You Should Know About Growth Analytics Lead, Atlan

Atlan is looking for a passionate Growth Analytics Lead to join our innovative team! In this dynamic role, you’ll be at the forefront of transforming how we measure B2B marketing success within a forward-thinking Inbound and Account-Based framework. Your expertise in data will drive smarter decision-making, enhance marketing impact, and significantly accelerate pipeline growth through advanced analytics and attribution modeling. From designing multi-touch attribution models that showcase marketing’s contribution to pipeline and ARR, to developing signal-based scoring frameworks that help prioritize high-intent accounts, you’ll create insights that propel our mission forward. You’ll dive deep into journey analytics to pinpoint areas for optimization and establish data-driven experimentation frameworks that maximize channel performance. Your proven experience in B2B marketing analytics, coupled with strong skills in statistical modeling and data visualization, will allow you to transform complex data insights into clear, actionable recommendations. If you have an innate curiosity for solving marketing measurement puzzles and can passionately convey the story behind the data, we would love to chat! At Atlan, we celebrate ownership and limitless opportunities, ensuring that you will contribute to impactful projects from day one. Join us in reshaping the future of data collaboration as we empower data teams to achieve extraordinary outcomes together!

Frequently Asked Questions (FAQs) for Growth Analytics Lead Role at Atlan
What are the main responsibilities of a Growth Analytics Lead at Atlan?

As a Growth Analytics Lead at Atlan, your main responsibilities include designing and implementing multi-touch attribution models to precisely measure marketing contributions, developing signal-based frameworks to prioritize accounts, creating comprehensive journey analytics to identify drop-offs, and establishing data-driven experimentation frameworks for optimization.

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What qualifications and experience are required for the Growth Analytics Lead position at Atlan?

To qualify for the Growth Analytics Lead position at Atlan, candidates should have proven experience in B2B marketing analytics, knowledge of attribution modeling, strong skills in statistical modeling and data visualization, and the ability to translate complex insights into actionable recommendations.

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How does the Growth Analytics Lead at Atlan contribute to pipeline growth?

The Growth Analytics Lead at Atlan contributes to pipeline growth by utilizing advanced analytics to identify high-intent accounts, optimize marketing strategies through data-driven insights, and ensure accurate measurement of marketing effectiveness which ultimately informs smarter decision-making.

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What is the work culture like for a Growth Analytics Lead at Atlan?

The work culture for a Growth Analytics Lead at Atlan is dynamic, inclusive, and focused on collaboration. Being part of a remote team means working with diverse minds from around the globe while contributing to impactful projects and embracing a culture of continuous learning and innovation.

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What opportunities for growth does Atlan offer to its Growth Analytics Lead?

At Atlan, the Growth Analytics Lead has endless opportunities for growth, including ownership of significant projects, professional development through learning opportunities, and the ability to shape and influence marketing strategies in a fast-paced and fully remote environment.

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Common Interview Questions for Growth Analytics Lead
Can you explain your experience with B2B marketing analytics?

Highlight specific projects where you successfully measured marketing effectiveness using analytics. Discuss the tools you used, the strategies implemented, and how your insights drove decision-making and improvement.

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What methods do you use for multi-touch attribution modeling?

Discuss various methodologies you are familiar with, such as linear, time decay, or algorithmic models. Elaborate on how these methods can be applied to measure marketing’s impact effectively.

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How do you prioritize high-intent accounts effectively?

Explain the criteria or frameworks you use to identify high-intent accounts and how that prioritization impacts your marketing strategies and team efficiency.

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What statistical tools or software do you prefer for data visualization?

Share your preferences for tools like Tableau, Power BI, or D3.js, and give examples of how you’ve used these tools to present data effectively to stakeholders.

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Can you provide an example of a time you turned complex data into actionable insights?

Share a story that illustrates your ability to analyze data, derive meaningful insights, and communicate those insights clearly to drive marketing or business decisions.

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What are the key metrics you track when analyzing marketing performance?

List essential metrics such as conversion rates, customer acquisition cost, return on investment, and how they tie back to overall business goals. Explain the importance of each metric.

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How do you conduct A/B testing for marketing campaigns?

Detail your approach to designing A/B tests: defining hypotheses, selecting control and test groups, measuring results, and interpreting the data to make informed decisions.

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What experience do you have with data-driven experimentation frameworks?

Describe your knowledge of setting up experimentation frameworks to ensure continuous optimization of marketing strategies, including any specific successes or lessons learned.

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Can you explain how you approach journey analytics?

Discuss your techniques for mapping the customer journey, identifying pain points, removing drop-offs, and analyzing touch points to improve customer experience and conversion rates.

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How do you ensure collaboration across teams when presenting data insights?

Elaborate on your strategies for maintaining open lines of communication, using shared dashboards, and tailoring your presentation styles to engage different teams effectively in understanding data insights.

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To help data teams do more, together! 💪

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Full-time, remote
DATE POSTED
March 18, 2025

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