Job details

Head of Growth & Marketing

About POPCHEW

POPCHEW is a lifestyle fast food brand built for youth culture. We’re a fast growing startup that’s raised $10MM in venture capital to build the defining food brand of the next generation. We have an ambitious vision and have a lot of momentum behind us and look for ambitious, action oriented individuals who are unafraid to do what it takes to get to the next level.

Popchew is a food company. We believe that food is about so much more than what we eat, but about the experience we have. Popchew is building the future of fast food, combining great food with technology that enables incredible customer experiences.

We value outside the box thinking, creative solutions, and a passion for building something big.

What you’ll do

Lead growth and marketing at Popchew, initially as an individual contributor managing external contractors as needed. You should be as comfortable creating and conveying a marketing strategy to leadership as you are implementing it
Own paid acquisition at Popchew, you will be responsible for the entire growth funnel from awareness to purchase, and then retention.
Create and iterate on marketing strategy
Build and execute collabs to monthly marketing campaigns that grow Popchew
Create and own lifecycle marketing
Think about how to create viral loops in the community

Knowledge, skills, & abilities

Have previously owned and built paid acquisition funnels with budgets in the hundreds of thousands to millions of dollars
A love for creative marketing and an eye for identifying/creating viral campaigns
Strong communication skills with an ability to advocate/convey your strategy to leadership

Collaborative approach which embodies Popchew’s culture and values
Creative mindset and an ability to spot opportunities and cultivate ideas where others wouldn’t
Analytical rigor and an ability to synthesize data into actionable insights

Preferred Qualifications

Bachelor’s degree or equivalent marketing experience
Experience leading or owning marketing in a previous role
Marketing experience at a digital platform, app, or media company

Average salary estimate

$115000 / YEARLY (est.)

min

max

$90000K

$140000K

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What You Should Know About Head of Growth & Marketing, Popchew

At POPCHEW, we're seeking a dynamic Head of Growth & Marketing to join our vibrant team based in New York City. POPCHEW is not just any fast food brand; we’re a lifestyle brand forged in the heart of youth culture, fueled by our successful venture capital backing and ambitious vision. As the Head of Growth & Marketing, you will play a pivotal role in sculpting our marketing strategies while simultaneously being an individual contributor who thrives in a fast-paced environment. Your responsibilities will span from owning our paid acquisition strategies to innovating and executing campaigns that resonate with our community. You’ll have the freedom to creatively tackle the entire growth funnel, taking our audience from awareness to purchase and beyond, ensuring lasting customer retention. We believe in the power of collaboration and outside-the-box thinking, so your talent for crafting viral marketing campaigns will be key. If you have a passion for driving growth in an innovative company that combines great food with technology, we can’t wait for you to help us define the future of fast food!

Frequently Asked Questions (FAQs) for Head of Growth & Marketing Role at Popchew

What are the main responsibilities of the Head of Growth & Marketing at POPCHEW?

The Head of Growth & Marketing at POPCHEW is responsible for leading the marketing strategy, owning the paid acquisition funnel, managing monthly campaigns, and implementing lifecycle marketing strategies. Additionally, this role involves creating viral marketing campaigns to enhance community engagement and retention.