Google Ads Specialist (Digital Marketing)

At Avaloq, a Google Ads Specialist is responsible for setting up and managing Google Ads and LinkedIn campaigns aimed at increasing brand awareness and driving conversions. They analyze campaign performance data to optimize strategies and execute A/B testing. This role is crucial in supporting broader marketing initiatives that enhance our digital presence.

To apply for the Google Ads Specialist role at Avaloq, candidates must possess at least 2 years of proven experience in managing Google Ads campaigns, a Bachelor’s degree in a marketing-related discipline, and operational knowledge of tools like HubSpot. Experience in finance or tech industries is also preferred to navigate our market effectively.

Avaloq offers a collaborative and flexible work environment, blending in-office and hybrid options to support a healthy work-life balance. As a Google Ads Specialist, you’ll work with a diverse team passionate about marketing and technology, fostering an atmosphere of creativity and innovation.

To enhance your chances of getting the Google Ads Specialist position at Avaloq, showcase your hands-on experience with Google Ads and LinkedIn campaigns in your application. Emphasize your data analysis skills and familiarity with email marketing. A proactive attitude and ability to manage multiple projects are key traits that Avaloq values.

At Avaloq, a Google Ads Specialist has numerous growth opportunities. You’ll work closely with experienced marketers, gaining insights into advanced marketing strategies and techniques. Additionally, the collaborative environment encourages taking on diverse projects, furthering your professional development in digital marketing.

The Google Ads Specialist position at Avaloq allows for a hybrid work model, blending remote and in-office work options. This flexibility is designed to support a balanced work-life approach while also ensuring that team collaboration remains strong.

Successful Google Ads Specialists at Avaloq possess excellent analytical skills to monitor campaign performance, proficiency in Google Ads and LinkedIn, and familiarity with email marketing tools. Strong communication skills and the ability to prioritize tasks in a dynamic environment are also crucial for thriving in this role.

When answering this question, focus on specific campaigns you have managed, including your approach to setting them up and optimizing performance. Highlight any quantifiable results, such as increased ROI or conversion rates, and discuss the techniques you used to achieve these outcomes.

In response to this question, discuss your approach to data analysis, A/B testing, and adjusting bids or targeting strategies based on performance indicators. Mention specific tools or metrics you rely on to gauge success and optimize effectively.

You can share your strategies for staying informed, such as subscribing to industry newsletters, joining online forums, or attending webinars. Providing specific sources or influencers you follow can add credibility to your answer.

Discuss your organizational skills, tools you use for task management, and any prioritization methods you find effective. Relate a real-life example where you successfully juggled various projects without sacrificing quality.

Explain how data analysis helps you make informed decisions about campaign strategies. You could discuss specific metrics you analyze, such as click-through rates and conversion rates, and how they influence your optimization strategies.

Provide an example of a LinkedIn campaign you executed, detailing your objectives, target audience, and the creatives you used. Conclude with the results achieved, emphasizing the impact of the campaign on brand visibility or lead generation.

Describe your communication style and any tools you use for collaboration. Mention how you ensure everyone is aligned on project goals and how you address any feedback or adjustments needed throughout the process.

Discuss common issues such as lack of clear objectives, insufficient audience targeting, or inadequate analysis of campaign performance. Provide examples of how you've navigated these challenges in past campaigns and your strategies for avoiding them in the future.

Focus on the KPIs you consider most important, such as conversion rates, ROI, and engagement levels. Explain how you set benchmarks for success and adjust strategies based on performance outcomes.

Share your passion for how digital marketing evolves, the creativity involved, and the opportunity to make a measurable impact on business growth. Relate this to your personal experiences that led you to pursue a career in this field.