RTA Account Executive - job 1 of 3

As an RTA Account Executive at Axon, you’ll primarily be responsible for selling Real-Time Awareness products and services to state and local law enforcement agencies. You'll partner with the broader sales team to present technical solutions, develop deep customer relationships, and execute effective account strategies while leveraging tools to generate leads and monitor sales in your territory.

To qualify for the RTA Account Executive position at Axon, candidates should hold a Bachelor’s Degree or equivalent experience, alongside 1-3 years in a SaaS Account Executive role. Familiarity with Salesforce or a similar CRM is necessary, along with a strong understanding of cloud and virtualization technology to effectively communicate complex solutions.

The RTA Account Executive plays a vital role in Axon’s mission to Protect Life by leveraging proprietary technology to enhance the capabilities of law enforcement agencies. Through effective salesmanship, education about products, and fostering strong relationships, you’ll help ensure that those in public safety have the best tools available to protect their communities.

The RTA Account Executive at Axon can expect a heavy travel commitment, specifically 60% of the time, which may include traveling 3-4 days each week to meet with clients and stakeholders across their assigned territories. This travel is essential for building relationships and demonstrating our solutions in real-world settings.

At Axon, the work environment is fast-paced, collaborative, and supportive. As an RTA Account Executive, you’ll be part of a team that values diverse perspectives, encourages professional growth, and fosters a sense of belonging while striving for excellence in public safety solutions.

When answering, detail your understanding of the sales cycle from prospecting to closing. Highlight specific instances where you've effectively identified client needs and tailored your sales strategy accordingly, showcasing a consultative approach that resulted in successful sales.

Share how you stay informed about the latest developments in public safety technologies, such as participating in webinars, following industry news, and networking with professionals. Explain how this knowledge influences your sales strategies and benefits your clients.

Use the STAR method (Situation, Task, Action, Result) to describe the objection clearly, what strategy you implemented to address it, and the positive outcome that resulted. Highlight your ability to empathize with the customer while still steering the conversation back to your solutions.

Discuss the importance of understanding the unique challenges faced by law enforcement, list strategies such as regular communication, attending industry events, and offering valuable resources, and emphasize how building trust leads to continued partnerships.

Explain your methodology for tracking sales metrics, identifying potential leads, and making informed predictions based on historical data, seasonal trends, and competitor analysis, highlighting how this process aids in strategic planning and achieving quotas.

Elaborate on your experience with various lead generation tools, such as CRM systems, social media outreach, or networking, while also mentioning how you adapt your strategy based on the specific requirements of your territory and customers.

Share a specific example, focusing on the context of the strategy, the objectives you set, steps you took, challenges you encountered, and the measurable outcomes, illustrating your ability to adapt and innovate for success.

Discuss your approach to categorizing accounts based on potential revenue, relationship history, or strategic importance, and how this prioritization informs your outreach efforts, resource allocation, and time management.

Highlight the collaborative nature of the sales process, emphasizing how working with teams across marketing, product development, and customer support enhances the solutions you offer and contributes to overall customer satisfaction.

Express your passion for public safety technology and mention Axon’s mission to Protect Life, alongside your desire to grow within the company and make a meaningful impact. Reflect on how your values align with Axon’s culture and goals.