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Events Marketing Manager

About Us

At Benepass we're making benefits easy. We believe people are the most important asset to any company. Traditional one-size-fits-all benefits packages no longer cut it in today's hybrid and remote-first environment. With Benepass, companies can tailor their benefits to the unique needs of their workforce.

Through our easy-to-use and highly customizable fintech platform, People teams can implement, administer, and track the benefits that meet employees where they are. Employers design their benefits and perks plan by setting a contribution amount and eligible spend categories. Every employee has their own individual definition of wellness and needs different things to help them be their most productive, fulfilled self.

Our Mission

Helping companies reimagine benefits to make them delightful and easy.

Our Investors

We are backed by leading investors, including Portage Ventures, Threshold Ventures, Gradient Ventures, Workday Ventures, and Clocktower Technology Ventures. To date, the company has raised $35 million of equity capital.

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TEAM & ROLE

We’re looking for a talented Events Marketing Manager to join our team and lead our tradeshow and event strategy. In this dynamic and high-impact role, you will have the opportunity to craft and execute innovative events that fuel demand generation, support GTM goals, and enhance Benepass’s brand presence.

As the driving force behind our events, you’ll collaborate across teams to create experiences that resonate with key audiences, delivering measurable results. This role is perfect for someone who thrives in a fast-paced environment and is excited to take ownership of every detail—from strategic planning to on-site execution and post-event analysis.

You’ll be empowered to:

  • Develop and implement an overarching event strategy, selecting the most impactful industry tradeshows and conferences.

  • Partner with demand gen, sales, and product teams to define event objectives, messaging, and deliverables.

  • Design unforgettable experiences, managing everything from speaking opportunities to booth design and vendor relationships

  • Track success metrics, refine strategies, and consistently raise the bar for event excellence.

ROLE LOCATION & TRAVEL

This role is remote and requires up to 35% travel with occasional weekend commitments. Primarily responsible for travel to industry conferences. You will also be expected to attend company-wide on-site events three times per year. 

ABOUT YOU

  • You're a dynamic event marketing professional with a passion for executing creative, high-impact events that drive measurable outcomes.

  • Expert at juggling multiple events and priorities with ease and precision.

  • Strategic thinker who loves diving into the details, from booth design to post-event follow-up.

  • A data-driven decision-maker who thrives in fast-paced, high-growth environments.

  • Collaborative partner with strong communication and negotiation skills.

REQUIREMENTS

You bring a blend of technical expertise and hands-on experience to the role, including:

  • 5+ years of marketing experience managing multi-faceted events and trade shows, preferably to HR/Benefits audiences. 

  • Proven ability to manage complex event calendars and budgets while driving results.

  • Experience negotiating contracts and managing vendor relationships across diverse services.

  • Have managed large budgets and kept costs contained. 

  • A track record of using data and metrics to assess and refine marketing strategies.

BONUS SKILLS

  • Creative flair for designing engaging event experiences that stand out.

  • Expertise with event-specific project management tools or platforms.

  • Knowledge of industry trends to identify innovative opportunities.

  • Experience supporting global event strategies with a local market focus.

Not meeting all the requirements but still feel like you’d be a great fit? Tell us how you can contribute to our team in a cover letter or apply to our "general opportunities".  

INTERVIEW PROCESS

  • Initial Screening (45 minutes)

    • Meet with the Head of Growth to discuss your background, experience, and alignment with the role.

  • Second Round (45 minutes)

    • Conversation with the Head of Strategic Alliances to explore collaboration strategies and event integration with key partners.

  • Third Round (45 minutes)

    • Discussion with the Head of Sales to evaluate alignment with sales objectives, event-driven pipeline goals, and cross-functional collaboration.

  • Final Presentation (30 minutes)

    • Deliver a presentation to the hiring manager, Head of Partnerships, and Head of Sales.

    • Objective: Share an event strategy session proposal for a hypothetical or real industry tradeshow.

    • Key Focus: Event goals, audience engagement tactics, cross-team collaboration, and measurement of success.

COMPENSATION

  • $120,000-$150,000 USD

  • Equity

Range(s) is subject to change. Benepass takes a number of factors into account when determining individual starting pay, including market comparables, interview performance, peer compensation, and years of experience.

What We Offer

  • 95% coverage of medical, dental, and vision

  • Fantastic benefits (of course 😃), including:

    • $250 WFH setup

    • $150/month cell phone + internet

    • $100/month Wellness

  • No Meeting Wednesday!

  • Team Onsites 3-4 times a year 

  • Flexible PTO

  • Work from anywhere (during standard US business hours)

At Benepass, we are working towards reimaging how companies take care of their people. We are committed to creating an inclusive environment for all our employees and are seeking to build a team that reflects the diversity of the people we hope to serve with our revolutionary products. Benepass is proud to be an equal-opportunity employer.

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Average salary estimate

$135000 / YEARLY (est.)
min
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$120000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Events Marketing Manager, Benepass

Are you a dynamic Events Marketing Manager looking to make a real impact? Join us at Benepass, where we’re revolutionizing employee benefits! We understand that one-size-fits-all solutions don’t meet the diverse needs of today’s workforce. In this role, you'll be at the forefront of our tradeshow and event strategy, crafting unforgettable experiences that not only engage key audiences but also drive demand generation for our unique and customizable fintech platform. With the freedom to develop and implement innovative event strategies across various industry conferences, your creativity and precision in managing event details will shine. Collaborating closely with demand generation, sales, and product teams, you’ll ensure every event exceeds expectations and delivers measurable outcomes. This remote position includes some travel to industry events and occasional weekend commitments, but it'll be a rewarding adventure where you can showcase your ability to juggle multiple priorities and leverage data for success. If you thrive in fast-paced environments and have a passion for creating impactful marketing experiences, Benepass is excited to see how you can contribute to shaping our future!

Frequently Asked Questions (FAQs) for Events Marketing Manager Role at Benepass
What are the main responsibilities of an Events Marketing Manager at Benepass?

As an Events Marketing Manager at Benepass, you will lead our event strategy by planning and executing innovative tradeshows and events. Your responsibilities will include developing an overarching event strategy, collaborating with sales and product teams on event objectives, managing vendor relationships, and analyzing post-event results to continuously enhance event experiences.

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What qualifications are needed to become an Events Marketing Manager at Benepass?

To qualify for the Events Marketing Manager role at Benepass, candidates should have at least 5 years of marketing experience with a focus on multi-faceted events and trade shows, preferably for HR or benefits audiences. Strong project management skills, budget management experience, and a knack for data-driven decision-making are also essential.

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How does the Events Marketing Manager contribute to company growth at Benepass?

The Events Marketing Manager plays a critical role in driving growth for Benepass by crafting and executing engaging events that align with our go-to-market strategies. Through effective demand generation and audience engagement, you’ll help elevate our brand presence and create valuable connections that contribute to sales objectives.

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What is the expected travel commitment for the Events Marketing Manager at Benepass?

The Events Marketing Manager at Benepass can expect to travel up to 35% of the time, primarily to industry conferences and events. Additionally, attendance at three annual company-wide onsite events will be required, allowing for valuable team bonding opportunities.

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What sets the Benepass Events Marketing Manager role apart from similar positions?

What makes the Events Marketing Manager position at Benepass unique is the opportunity to work in a company committed to reimagining employee benefits. You'll have the autonomy to innovate within a supportive environment, (90% of these events) enabling you to truly make a mark on Benepass’s trajectory while enjoying a flexible and exciting work culture.

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Common Interview Questions for Events Marketing Manager
Can you describe your experience managing multi-faceted events and how it relates to this role?

When answering this question, highlight specific examples of large-scale events you've managed in the past. Discuss your role in planning, executing, and analyzing those events, focusing on the skills you've developed that are directly relevant to the Events Marketing Manager role at Benepass.

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How do you prioritize tasks when managing multiple events simultaneously?

To answer this effectively, discuss your organizational skills and any project management tools you use to keep on top of all your responsibilities. Emphasize your ability to stay flexible and adapt when new priorities arise, which is crucial for an Events Marketing Manager.

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How do you measure the success of an event?

In your response, mention key performance indicators (KPIs) such as attendance rates, lead generation, and follow-up engagement metrics. Discuss your experience in utilizing data to refine event strategies and your commitment to continuous improvement, tying it back to the impact on Benepass’s objectives.

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Describe a challenge you've faced when planning an event and how you overcame it.

Provide a specific example of a challenge, such as a last-minute venue change or budget constraints. Discuss the steps you took to resolve the issue and what you learned from the experience, relating it to your suitability for the fast-paced environment at Benepass.

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What strategies do you use to ensure stakeholder buy-in for your event proposals?

Discuss how you communicate the value of events through data and anticipated ROI. Focus on your collaborative nature and ability to work productively with different teams to ensure everyone is aligned, making it clear how this aligns with the expectations of the Events Marketing Manager role.

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How do you keep up with industry trends to enhance your event strategies?

Highlight your commitment to professional development, whether through attending relevant conferences, engaging with industry literature, or networking with peers. Emphasize how staying informed allows you to bring innovative ideas to the table, which is essential for success at Benepass.

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Can you share an example of a successful event you planned and what made it successful?

Choose one significant event that demonstrates your skills. Explain the process behind it, how you overcame obstacles, and metrics that underline its success. This illustrates your capability and highlights your alignment with Benepass’s expectations.

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What role do data and analysis play in your event marketing decisions?

Discuss how you use analytics to inform your event planning, from early-stage strategies to post-event evaluations. Emphasize your experience in ongoing monitoring and adjustments based on data insights, reflecting on how this aligns with Benepass’s data-driven culture.

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How would you approach collaborating with sales and product teams for events?

In your answer, discuss the importance of cross-functional communication to ensure that event goals align with overall business objectives. Provide concrete examples of successful collaborations and how the synergy between teams enhances event outcomes.

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What creative ideas would you bring to the Events Marketing Manager role at Benepass?

Share specific innovative concepts or fresh approaches you've thought about implementing. Highlight how these ideas could enhance the attendee experience and drive engagement, showing your enthusiasm for contributing to Benepass’s mission.

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Full-time, remote
DATE POSTED
December 4, 2024

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