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Internal Communications Strategist- Lead Associate (Flexible Hybrid)

Company Description

At Fannie Mae, futures are made. The inspiring work we do helps make a home a possibility for millions of homeowners and renters. Every day offers compelling opportunities to impact the future of the housing industry while being part of an inclusive team thriving in an energizing, flexible environment. Here, you will grow your career and help create access to fair, affordable housing finance.

Job Description

As a valued colleague on our Communications and Public Affairs team, you will provide expert advice and guidance on developing and delivering internal communication strategies. In this role, you will work closely with stakeholders to tell the Fannie Mae story, support change management and engagement, and help employees see the impact of their work in the results we deliver together. By engaging with compelling internal content, employees will connect with our mission and business strategy while also finding value in a long-term career at Fannie Mae.

The Internal Communications Strategist- Lead Associate (Flexible Hybrid) role will offer you the flexibility to make each day your own as you deliver on the following responsibilities:

  • Develop, deliver, and advise business division partners on internal strategic communications for the enterprise or for select business division audiences.
  • Partner with Marketing, External Communications, and Executive Communications colleagues on integrated communications.
  • Develop and manage strong working relationships with stakeholders across diverse portfolios.
  • Use communications best practices, implementing storytelling and data-driven insights to inform and improve communications strategies in support business outcomes.
  • Lead as an individual contributor to drive inclusion, constructive challenge, continuous improvement, and alignment throughout the Communications and Public Affairs team and across partnerships.
  • Serve as a mentor to early-career team members across the organization.

Qualifications

THE EXPERIENCE YOU BRING TO THE TEAM

Minimum Required Experiences:

  • Minimum of 4 years working in Internal Communications in a corporate environment required.
  • Experience developing complex, strategic communications plans and successfully implementing them end-to-end across a business division or enterprise. 
  • Advanced verbal and written communication skills, including copywriting and editing.
  • Ability to tailor communications to an author’s voice and to targeted audiences — sharing relevant information in an authentic, clear, concise, and engaging manner.
  • Excellent relationship management and project management skills, with the ability to effectively influence and negotiate, facilitate meetings, and resolve conflicts.
  • Collaborative and team mindset with willingness to take a proactive approach to solving problems while being able to react and adapt quickly.
  • Experience helping an organization to plan and manage change, meet strategic objectives, and address employee sentiment and feedback.
  • Demonstrated strategic thinker who takes initiative and has solid decision-making skills.
  • Ability to track, measure, and analyze data, providing recommendations for improvement and adapting to evolving business needs.
  • Skilled in AP style writing and collaborating across Microsoft Office Suite applications.


Desired Experiences and Skills:

  • Bachelor’s degree in communications or public affairs preferred.
  • Strong executive presence, with prior experience supporting executive communications.
  • Understanding of corporate event planning, technology, and logistics.
  • Demonstrated ability to work respectfully and cooperatively with people of different functional expertise towards a common goal.
  • Ability to create and promote inclusive writing and messaging that resonates with a variety of audiences.
  • Adept at managing project plans, resources, and people to ensure successful project completion.
  • Passion for learning the business, building relationships, and understanding different areas of expertise across the organization.
  • Experience using SharePoint content management, Salesforce Marketing Cloud (or similar CRM), Adobe Workfront, or digital signage software a plus. 

Additional Information

The future is what you make it to be. Discover compelling opportunities at careers.fanniemae.com.

Fannie Mae is an Equal Opportunity Employer, which means we are committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, religion, national origin, gender, gender identity, sexual orientation, personal appearance, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation in the application process, email us at [email protected].

The hiring range for this role is set forth on each of our job postings located on Fannie Mae's Career Site. Final salaries will generally vary within that range based on factors that include but are not limited to, skill set, depth of experience, certifications, and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee’s physical, mental, emotional, and financial well-being. See more here.

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Average salary estimate

$90000 / YEARLY (est.)
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What You Should Know About Internal Communications Strategist- Lead Associate (Flexible Hybrid) , Fannie Mae

At Fannie Mae, where we focus on creating pathways to homeownership for millions, we're looking for a talented Internal Communications Strategist - Lead Associate to join our dynamic Communications and Public Affairs team in Washington, DC. This role is all about weaving compelling narratives that connect our employees to our mission and business strategies. As you craft and roll out internal communications that resonate with our diverse teams, you will collaborate with various stakeholders to ensure our message is clear and impactful. In this flexible hybrid role, you’ll have the autonomy to develop comprehensive communication strategies, manage relationships across different portfolios, and lead by example in driving inclusion and innovative thinking. You will be tasked with not just disseminating information, but also fostering a culture of engagement through insightful storytelling and data-driven strategies. Your expertise will help employees recognize the significance of their contributions while guiding early-career team members toward professional growth. If you’re passionate about crafting messages that reflect our corporate ethos while motivating your colleagues, Fannie Mae is the perfect place for you to shine. Join us in making a difference today!

Frequently Asked Questions (FAQs) for Internal Communications Strategist- Lead Associate (Flexible Hybrid) Role at Fannie Mae
What are the primary responsibilities of the Internal Communications Strategist at Fannie Mae?

As an Internal Communications Strategist - Lead Associate at Fannie Mae, your main responsibilities will involve developing and executing internal communication strategies tailored to various business division audiences. You'll collaborate with teams across Marketing, External Communications, and Executive Communications to create unified messaging that aligns with our corporate goals. Building relationships with stakeholders, driving inclusion within the team, and mentoring junior staff are also key parts of this role.

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What qualifications do you need to apply for the Internal Communications Strategist position at Fannie Mae?

To qualify for the Internal Communications Strategist - Lead Associate role at Fannie Mae, you should have a minimum of four years of experience in Internal Communications within a corporate context. Candidates should demonstrate strong communication skills, an ability to develop and implement strategic communications plans, and experience managing stakeholder relationships. A Bachelor's degree in communications or public affairs is preferred, along with advanced writing skills and familiarity with various digital communication tools.

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How does the Internal Communications Strategist at Fannie Mae contribute to employee engagement?

The Internal Communications Strategist - Lead Associate at Fannie Mae plays a vital role in enhancing employee engagement by crafting messages that connect staff to the company's mission and business strategies. By utilizing storytelling techniques and data-driven insights, you will help employees understand how their work impacts the organization and fosters a sense of belonging, ultimately leading to higher morale and retention.

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What skills are essential for an Internal Communications Strategist at Fannie Mae?

Essential skills for the Internal Communications Strategist - Lead Associate role at Fannie Mae include excellent verbal and written communication capabilities, project management skills, and the ability to tailor messages for diverse audiences. You should also possess strong relationship management skills and a collaborative mindset, as well as be adept in analyzing data to drive communication strategies.

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Is experience with digital tools important for the Internal Communications Strategist position at Fannie Mae?

Yes, experience with digital tools is important for the Internal Communications Strategist - Lead Associate position at Fannie Mae. Familiarity with SharePoint, Salesforce Marketing Cloud, and other content management systems will enhance your ability to manage and disseminate internal communications effectively, contributing to the overall success of the communication strategy.

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Common Interview Questions for Internal Communications Strategist- Lead Associate (Flexible Hybrid)
Can you describe your experience with developing internal communication strategies?

When answering this question, emphasize specific projects where you created or enhanced internal communication strategies. Discuss the planning process, tools used, and measurable outcomes to illustrate your strategic thinking and impact on employee engagement.

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How do you ensure your communications resonate with diverse audiences?

To effectively answer this question, share your method of audience analysis and segmentation. Discuss how you tailor your language, tone, and delivery methods to meet the unique needs of different teams or departments, ensuring inclusivity and clarity.

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Can you give an example of how you've handled constructive feedback in your communication efforts?

When responding, provide a specific example illustrating your open-mindedness to feedback, how you incorporated it into your work, and the positive changes that resulted. Highlight your commitment to continuous improvement.

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What role does storytelling play in your internal communication approach?

Emphasize the effectiveness of storytelling in making complex information accessible and relatable. Discuss how you have used narratives to connect employees with the company's mission and drive engagement, providing examples of successful stories you've shared.

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How do you measure the effectiveness of your internal communications?

Explain the metrics and tools you use to analyze communication effectiveness, such as surveys, engagement rates, and feedback mechanisms. Highlight your process of continuous assessment and adjustment to improve outcomes.

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Describe a time when you had to manage a change within the organization. How did you communicate it?

Provide a detailed account of a specific change initiative you managed, including your communication strategy, channels used, and how you addressed employee concerns. Focus on the outcomes and employee feedback to showcase your effectiveness.

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What strategies do you employ for fostering inclusion in your communications?

When discussing strategies for fostering inclusion, mention your commitment to diverse messaging and how you've ensured that all voices within the organization are represented in your communications. Provide examples of inclusive campaigns you led.

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How do you stay updated on best practices in internal communications?

To respond effectively, mention specific resources, such as webinars, industry publications, professional networks, or courses you engage with. Highlight your proactive approach to incorporating the latest insights into your work.

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What is your experience with mentoring early-career professionals?

When answering, share specific examples of how you have successfully mentored junior colleagues, focusing on your approach to providing feedback, guidance, and facilitating their professional growth.

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Can you describe a communication project you successfully implemented from start to finish?

Provide a detailed overview of the project, including objectives, your role, the strategy employed, and the end results. Highlight your problem-solving skills and ability to adapt to any challenges faced along the way.

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Fannie Mae’s mission is to facilitate equitable and sustainable access to homeownership and quality, affordable rental housing across America.

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Full-time, hybrid
DATE POSTED
December 18, 2024

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