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General Manager, HCP

Better Health is growing and looking for a General Manager (GM) for our HCP program. As the GM, HCP, you will lead Better Health through partnerships with health systems and providers. 

In the past year we’ve scaled our HCP program from 0 to 1, almost 10X-ing the referrals base. Your role would be to build on this strong foundation, and take it to the next level, leveraging data, setting focus, and growing the team of Provider Partnership Managers. Together, you will be responsible for managing relationships with providers and health systems.

We are looking for someone who has worked with providers and health systems as customers, is obsessed with leveraging data to guide focus, and is willing to get their hand dirty - doing whatever it takes to scale the business. In addition to leading others, you will work as a player-coach and drive business yourself. This role reports to a C-level exec, our Head of Partnerships.

What will you do as the General Manager, HCP?

  • Build and manage a world class team of Provider Partnership Managers, leveraging CRM and sales ops tools to derive data insights and set focus for the team to maximize referrals

  • Push sales team members to achieve goals by harnessing them with data that focuses them on the right clients with the most opportunities

  • Act as a player-coach, jumping in right away to learn the ropes of bringing Better Health to provider partners 

  • Manage our sales team hiring process and talent management, as we look to bring on more part-time / contractor Provider Partnership Managers - allowing us to test new markets quickly

How your time will be spent in the first few months:

  • Hiring and onboarding a team of contractor sales team members (40%)

  • Analyzing data, building a CRM, and driving team focus (30%)

  • Talking to providers and selling Better Health yourself (30%)

What do you bring to the table as the General Manager, HCP?

  • 5+ years of healthcare sales experience with direct experience selling to providers and/or health systems

  • Obsessed with data and track record of developing playbooks to leverage data to grow sales more efficiently

  • Amazing people manager and goals setter

  • A player-coach 

  • Track record of achieving and exceeding quotas for yourself and your teams

  • Experienced in managing a sales team CRM

  • Comfortable operating in the unknown and balancing multiple projects and responsibilities

  • Entrepreneurial spirit and creative style that you use to power your own work and encourage others

  • Bonus: Experience in hiring and managing part-time / contractor sales teams

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What You Should Know About General Manager, HCP, Better Health

At Better Health, we're on an exciting journey of growth, and we're in search of a passionate General Manager (GM) for our HCP program. This role is pivotal as you’ll be leading our partnerships with health systems and providers. Over the past year, our HCP program has skyrocketed from 0 to 1, amplifying our referrals by almost 10X. Now, we need your expertise to build on this solid foundation and elevate our efforts even further. You’ll be utilizing data-driven insights to set strategic focus while expanding our team of Provider Partnership Managers. Your mission will involve nurturing relationships with key providers and health systems, guiding them towards success with our offerings. We’re looking for someone who has a proven track record in healthcare sales, is ready to dive into the operations, and is eager to harness data to inform decisions. As the player-coach in this role, you will not only lead your team to thrive but also actively engage in selling Better Health to providers yourself. Reporting directly to our C-level Head of Partnerships, you’ll be at the forefront of our expansion efforts. If you’ve got a knack for building incredible teams, a passion for data, and a drive to make a difference in healthcare, we’d love to have you join us as our General Manager, HCP.

Frequently Asked Questions (FAQs) for General Manager, HCP Role at Better Health
What are the primary responsibilities of the General Manager, HCP at Better Health?

As the General Manager, HCP at Better Health, your primary responsibilities will revolve around building and managing an exceptional team of Provider Partnership Managers. You will leverage CRM and sales operations tools to derive actionable data insights to maximize referral opportunities. This role also includes direct engagement with providers, making you both a leader and an active contributor to the sales process.

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What qualifications do I need to become the General Manager, HCP at Better Health?

To qualify for the General Manager, HCP position at Better Health, you should have over 5 years of experience in healthcare sales, particularly with providers and health systems. Strong data analysis skills, a track record of exceeding quotas, and exceptional people management abilities are essential. Experience in managing sales teams and an entrepreneurial spirit will also set you apart.

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How does the General Manager, HCP contribute to Better Health's success?

The General Manager, HCP contributes to Better Health’s success by leading strategic partnerships with healthcare providers, analyzing data to guide decision-making, and actively selling Better Health’s services. By building a strong sales team and fostering relationships with providers, you will play a critical role in scaling the HCP program.

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What skills are necessary for the General Manager, HCP role at Better Health?

Key skills for the General Manager, HCP role at Better Health include strong leadership and people management skills, exceptional data analysis capabilities, and the ability to work in a fast-paced, entrepreneurial environment. Strong communication skills and the ability to balance multiple projects are vital, as you’ll be managing a diverse team while driving sales objectives.

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What does a typical day look like for the General Manager, HCP at Better Health?

A typical day for the General Manager, HCP at Better Health may include hiring and onboarding new team members, analyzing sales data and insights, and engaging directly with healthcare providers. Balancing team management and hands-on sales will be essential, along with strategic planning to enhance overall business growth.

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Common Interview Questions for General Manager, HCP
Can you describe your experience with healthcare sales and how it relates to the General Manager, HCP position?

In this answer, highlight specific experiences where you’ve successfully sold to healthcare providers or systems. Discuss any relevant achievements, such as exceeding sales targets or implementing successful sales strategies, and how they would apply to the General Manager, HCP role at Better Health.

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How do you leverage data to inform your sales strategies as a General Manager?

Detail your experience with data analysis in a sales context, including how you identify trends, evaluate team performance, and make informed decisions. Provide an example of how leveraging data led to improved results in previous roles.

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What strategies would you implement to build a successful team of Provider Partnership Managers?

Discuss the importance of hiring the right talent, providing ongoing training, and fostering a collaborative environment. Highlight strategies to motivate your team, set achievable goals, and leverage their individual strengths to promote overall success.

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Describe a time when you had to overcome a significant challenge in your sales career.

Share a specific example of a challenge you faced, how you approached it, and the outcome. Emphasize your problem-solving skills and your ability to adapt to changing situations, which are crucial traits for the General Manager, HCP role.

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How would you approach managing relationships with healthcare providers?

Explain your approach to relationship management, which should include active listening, understanding provider needs, and building trust. Discuss methods for maintaining consistent communication and follow-ups to strengthen partnerships.

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What qualities do you look for when hiring new team members for the sales team?

Identify key attributes you believe are essential for success in a sales role, such as relevant experience, cultural fit, adaptability, and passion for healthcare. Explain how you evaluate these traits during the hiring process.

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How do you motivate your team to reach their sales goals?

Share techniques you use to inspire your team, such as setting clear objectives, providing incentives, and creating a positive team culture. Discuss your experiences in celebrating wins and learning from losses as motivational tools.

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What techniques do you use to analyze sales data effectively?

Discuss your familiarity with various data analysis tools and how you utilize dashboards or reports to assess performance. Explain how you turn data insights into actionable strategies for your sales team.

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How do you balance coaching your team with executing sales yourself?

Talk about your philosophy of being a player-coach and the importance of leading by example. Share techniques for providing support and development to your team while also achieving your own individual sales objectives.

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What is your approach to navigating new markets as a General Manager, HCP?

Discuss your research process for new market opportunities, including assessing provider needs and identifying potential barriers to entry. Explain how you would rapidly test and adapt strategies to establish a presence in these new areas.

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Better Health has a simple mission We strive to digitize and modernize the antiquated medical supplies industry. More than 80 million Americans use medical supplies in their homes on a regular basis. But getting access to these products can be ch...

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BENEFITS & PERKS
Dental Insurance
Vision Insurance
Paid Holidays
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TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
December 21, 2024

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