Job details

Director, Demand Generation

You will be responsible for identifying, activating, and monitoring opportunities to improve our website conversion rates and grow our sales pipeline. You will be focused on improving core KPIs, tracking trends and hitting target goals. You will actively seek ways to reduce friction in the marketing funnel and double-down on what is proven to work. You know how users make buying decisions and how to optimize web user flows to generate desired actions. You will be analytical, data-driven and have held previous demand generation positions.What you will do:• Develop data-driven recommendations across digital channels to drive awareness, pipeline growth and revenue for Bloomberg Law, Bloomberg Tax and Bloomberg Government products.• Play a critical role in shaping a powerful demand generation strategy across marketing departments.• Lead tactical and strategic updates to improve website conversion rate, working across teams to prioritize changes with the greatest potential impact.• Recommend, manage and measure short- and long-term projects that drive MQL generation and demand for our products with a focus on website conversions.• Present campaign results, insights, and actionable recommendations to stakeholders and leadership.• Lead weekly demand meetings to review KPIs and identify outliers and improvement opportunities.• Partner across teams to implement full-funnel strategies optimized for the conversion funnel.You need to have:• 7+ years of experience in growth marketing roles with 2-4 years specifically focused on demand generation within B2B, tech, or e-commerce space.• Proven experience in owning and executing demand generation strategies for web channels.• Comprehensive understanding of the marketing lead qualification and nurture process and how to measure and optimize each step.• Knowledge of web analytics, business intelligence tools, and attribution models to accurately measure success.• Able to derive insightful, actionable insights from data and clearly communicate impact and opportunity to a range of stakeholders.• Bachelor’s degree or equivalent.Bloomberg Industry Group IS AN EQUAL OPPORTUNITY EMPLOYER and fully subscribes to the principles of Equal Employment Opportunity. Bloomberg Industry Group has adopted an Affirmative Action Program to ensure that all applicants and employees are considered for hire, promotion, and job status without regard to race, color, religion, sex, national origin, age, disability, gender identity, sexual orientation, marital or familial status, pregnancy, childbirth, or related medical issues, genetic information, disabled veteran, veteran, a veteran of the Vietnam Era, or any other classification protected by law.

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$125000 / YEARLY (est.)

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$100000K

$150000K

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What You Should Know About Director, Demand Generation, Bloomberg Industry Group

Are you ready to step into a transformative role as the Director of Demand Generation at Bloomberg Industry Group in Arlington, VA? In this exciting position, you'll take the lead in identifying and activating opportunities that enhance our website conversion rates while expanding our sales pipeline. Your mission will be to boost core KPIs and meet ambitious goals through a data-driven approach. Channel your inner analyst as you track trends, reduce friction in the marketing funnel, and double-down on strategies that work. You understand the nuances of user behavior and buying decisions, allowing you to optimize web user flows for maximum conversions. Beyond just being experienced, your role will involve developing actionable recommendations that drive awareness, pipeline growth, and revenue for our Bloomberg Law, Bloomberg Tax, and Bloomberg Government products. You'll be instrumental in crafting a robust demand generation strategy, spearheading updates to improve website conversions while collaborating with various departments to prioritize impactful changes. Your expertise in the B2B tech or e-commerce spaces, paired with your strong understanding of the marketing lead qualification process, will empower you to manage and measure initiatives aimed at generating Marketing Qualified Leads (MQLs) with a conversion focus. If you thrive in a data-driven environment and are ready to present insightful campaign results to stakeholders, we want to hear from you! Join us and elevate our demand generation efforts to new heights.

Frequently Asked Questions (FAQs) for Director, Demand Generation Role at Bloomberg Industry Group

What are the key responsibilities of the Director, Demand Generation at Bloomberg Industry Group?

As the Director of Demand Generation at Bloomberg Industry Group, you will be tasked with developing and executing strategies that drive website conversions and enhance the sales pipeline. Your responsibilities will include analyzing core KPIs, leading tactical updates, managing demand generation projects, and presenting campaign results to stakeholders, ensuring a collaborative approach throughout the organization.