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Marketing, Assistant Director

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better. Join us and build an exceptional experience for yourself, and a better working world for all.The exceptional EY experience. It's yours to build.EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.Join our Brand, Marketing and Communications (BMC) team and you’ll directly support and promote our brand and reputation. Through internal communications, public relations and corporate communications, you’ll provide a wide range of marketing and communications services to internal and external audiences.The opportunityYou’ll have the opportunity to develop and implement the region’s marketing strategy and initiatives for the respective area industry and functional practices. You’ll oversee the successful implementation and quality of the area’s go-to-market marketing initiatives.Your key responsibilities• Develop marketing strategy and manage the marketing budget while tracking the ROI of the marketing initiatives.• Overall responsibility for all events, mailings, newsletters, media, PR, and sponsorships ensuring alignment with the area’s strategy.Skills and attributes for success• Ability to cultivate and maintain strong relationships with internal project stakeholders, manage project stakeholders’ expectations and build trust with journalists and other media outlets.• Adept at creating strategic, targeted and impactful go-to-market initiatives.• Possess relevant market insight respective to your function and a comfort level working across service lines, industries, function areas and client groups.• Strong understanding of environmental factors affecting the firm, the practice and our markets.• Ability to participate in market research projects.• Adept at coordinating the creation of area marketing collateral and brochures to ensure they are appropriately leveraged and delivered.To qualify for the role, you must have• Seven-plus years of experience.• Bachelor’s degree with a marketing or communications major or equivalent experience; MBA is a plus.• Excellent written and verbal communication skills (including presentations) as well as listening and interpretation skills.• Ability to articulate complex subject matter in a straightforward, concise and easily digestible manner for broad audiences.• Possess poise and confidence to professionally interact with all levels of leadership.• Ability to oversee significant portions of major or highly complex projects.Ideally, you’ll also have• Ability to team and collaborate with practice, industry and other firm leaders to develop market-facing initiatives that drive the firm’s strategy.• Ability to work independently on marketing initiatives.• Demonstrated teamwork and leadership skills including the development of others.• Ability to work with anchor service line or industry representative to tailor directed thought leadership and serve as a coordinator for its production.What we look forWe’re looking for individuals who have strong business acumen and personal leadership. Innovative, creative thinkers who are strategic, collaborative and consultative and who can bring a fresh perspective will thrive in this environment.What we offerWe offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $96,300 to $180,100. The salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $115,600 to $204,600. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances.Equal Opportunity EmployerEY is an equal opportunity, affirmative action employer providing equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis.EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3.#J-18808-Ljbffr

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What You Should Know About Marketing, Assistant Director, Ernst & Young

Are you ready to take your marketing leadership to the next level? At EY in Seattle, WA, we're looking for an Assistant Director of Marketing to join our dynamic Brand, Marketing, and Communications (BMC) team. This isn't just another job; it's an opportunity to shape and elevate our brand and reputation through innovative strategies and initiatives. You'll have the chance to drive marketing strategy, manage budgets, and ensure our go-to-market initiatives shine. With a focus on building relationships with internal stakeholders and media outlets, you'll play a crucial role in aligning communications that resonate with diverse audiences. Your experience in marketing will empower you to oversee events, manage public relations, and produce impactful collateral that introduces our services to the market. We're not only seeking a strong communicator but also a creative strategist who understands the nuances of our industry landscapes. If you're someone with a proven track record and a knack for leading collaborative projects, this could be the perfect fit! Let’s create a better working world together—apply to be an Assistant Director of Marketing at EY today and explore a comprehensive benefits package designed to reward your talents and commitment.

Frequently Asked Questions (FAQs) for Marketing, Assistant Director Role at Ernst & Young
What are the key responsibilities of the Assistant Director of Marketing at EY?

As the Assistant Director of Marketing at EY, your responsibilities will encompass developing and executing the marketing strategy for the region, managing the marketing budget effectively, overseeing various initiatives like events, public relations, and media communications, and ensuring alignment with the overall area strategy.

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What qualifications do I need to apply for the Assistant Director of Marketing position at EY?

To qualify for the Assistant Director of Marketing role at EY, you should have over seven years of experience in marketing or communications, a Bachelor’s degree (preferably in a related field), and exceptional communication skills. An MBA is advantageous.

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How significant is the marketing budget management in the Assistant Director role at EY?

Managing the marketing budget is crucial for the Assistant Director of Marketing role at EY. You'll need to track the ROI of various marketing initiatives, ensuring that every dollar spent aligns with strategic goals and drives measurable results.

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What skills are important for success as an Assistant Director of Marketing at EY?

To excel as an Assistant Director of Marketing at EY, it's essential to possess strong relationship-building skills, strategic thinking for impactful marketing initiatives, and the ability to effectively communicate complex ideas. Additionally, having insights into market trends is advantageous.

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What is the work culture like for an Assistant Director of Marketing at EY?

At EY, the work culture for the Assistant Director of Marketing is collaborative and inclusive. You will be part of a supportive team environment where innovative thinking is encouraged, and there are opportunities to lead and develop others in your field.

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Common Interview Questions for Marketing, Assistant Director
Can you describe your experience in developing marketing strategies?

When answering this question, focus on sharing specific examples of strategies you've developed. Highlight your ability to analyze market trends, understand customer needs, and set clear goals for measurement.

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How do you manage project stakeholders' expectations?

In your response, emphasize your communication skills, ability to anticipate concerns, and the importance of setting clear deliverables from the start. Use a project from your past as an example to illustrate your approach.

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What methods do you use to measure the success of marketing initiatives?

Discuss various metrics you track such as lead generation, sales growth, and engagement rates. Explain how you analyze data to refine strategies and demonstrate ROI.

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Describe a successful marketing campaign you've overseen.

Share a specific example and explain your role in the campaign, including the strategies you employed, how you involved your team, and the outcomes you achieved.

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How do you collaborate with cross-functional teams?

Emphasize the importance of open communication and understanding team dynamics. Provide examples of past collaborations that highlight your teamwork and leadership skills.

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What is your approach to crisis management in marketing?

Talk about the importance of quick, decisive communication and preparedness. Provide an example of a time when you navigated a marketing crisis and the lessons learned.

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How do you tailor marketing materials to different audiences?

Discuss your research methods for understanding different audience segments and how you adjust messaging and design to meet their specific needs.

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What role does digital marketing play in your overall strategy?

Elaborate on the balance between digital and traditional marketing and how you leverage digital channels to enhance brand visibility and engagement.

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How do you stay updated with marketing trends?

Share methods such as attending industry conferences, networking with professionals, subscribing to relevant publications, and continually enhancing your skills through online courses or certifications.

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What do you believe is the future of marketing in a digital-friendly world?

Speak about trends like personalized marketing, the influence of AI, and the importance of data analysis in crafting effective campaigns. Show your enthusiasm for adapting to these innovations.

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
December 20, 2024

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