Integrated Marketing Specialist

Join our team of more than 34,000 team members, supporting our members and communities in our Club Support Center, 235+ clubs and eight distribution centers. BJ’s Wholesale Club offers a collaborative and inclusive environment where all team members can learn, grow and be their authentic selves. Together, we’re committed to providing outstanding service and convenience to our members, helping them save on the products and services they need for their families and homes.

The Benefits of working at BJ’s

• BJ’s pays weekly

• Eligible for free BJ's Inner Circle and Supplemental membership(s)*

• Generous time off programs to support busy lifestyles* 

o Vacation, Personal, Holiday, Sick, Bereavement Leave, Jury Duty

• Benefit plans for your changing needs*

o Three medical plans**, Health Savings Account (HSA), two dental plans, vision plan, flexible spending ​

• 401(k) plan with company match (must be at least 18 years old)

*eligibility requirements vary by position

**medical plans vary by location

Job Summary

The Specialist, Integrated Marketing is responsible for helping to develop omnichannel marketing plans that help to achieve business goals and opportunities. Plans will include a surround-sound mix of digital and traditional channels, both paid and owned. This role will serve as part of the internal centralized campaign team that leads planning in collaboration with key partners including Merchandising, Digital Marketing, Digital, Creative, and Marketing Operations. This role reports directly to the Manager, Integrated Marketing and will support a variety of categories and/or business growth areas.

Major Tasks, Responsibilities, and Key Accountabilities

• Demonstrates a good understanding of the business, competitive, and consumer dynamics to inform strategic planning.
• For select businesses, with assistance from the Manager:
• a) Sets Marketing goals using a mix of techniques based on past performance, business goals, market sizing, consumer insights, and traffic forecasting.
• b) Builds Marketing strategies to drive incremental revenue growth; including defining target audiences, determining appropriate budgets, prioritizing across opportunities, and defining timing.
• c) Drives Marketing goal, strategic plan, and tactical plan alignment across business and cross-functional partners.
• d) Ensures proper measurement plans are built for each campaign, optimizes efforts mid-flighting, and conducts a final performance analysis in collaboration with business and cross-functional partners
• Owns tactical plan execution in collaboration with cross-functional partners, including identifying the optimal channel mix across owned + paid tactics and setting the communications.
• Writes creative brief and traffics all assets through to campaign launch.
• Serve as a strategic thought partner to help define short and long-term growth roadmap for assigned promotion or product.
• Approximately 25% of time will be allocated to strategic development of assigned promotion or product and 75% to tactical execution

Qualifications

• Bachelor's required. Preferred degree in Business, Marketing, Communications or other related field
• 3-5 years of experience
• Experience managing B2C omni-channel Marketing campaigns
• Strong analytical skills – understand key Marketing performance metrics (ie. incrementality, ROAS, CPC, CTR)
• Strong communication skills to influence and collaborate with partners without direct reporting relationships
• Ability to flourish in a fast-paced environment that requires both strategic and executional skills
• Strong project management skills, with ability to balance priorities across a number of initiatives
• Retail or CPG experience preferred, but not required

This is a hybrid role. Tuesday through Thursday are in-office days at BJ's Club Support Center in Marlborough, MA and Monday and Friday are remote days.

In accordance with the Pay Transparency requirements, the following represents a good faith estimate of the compensation range for this position. At BJ’s Wholesale Club, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications. The pay range for this position is starting from $60,500.00.