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Integrated Marketing Specialist

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Join our team of more than 34,000 team members, supporting our members and communities in our Club Support Center, 235+ clubs and eight distribution centers. BJ’s Wholesale Club offers a collaborative and inclusive environment where all team members can learn, grow and be their authentic selves. Together, we’re committed to providing outstanding service and convenience to our members, helping them save on the products and services they need for their families and homes.

The Benefits of working at BJ’s

• BJ’s pays weekly

• Eligible for free BJ's Inner Circle and Supplemental membership(s)*

• Generous time off programs to support busy lifestyles*

o Vacation, Personal, Holiday, Sick, Bereavement Leave, Jury Duty

• Benefit plans for your changing needs*

o Three medical plans**, Health Savings Account (HSA), two dental plans, vision plan, flexible spending

• 401(k) plan with company match (must be at least 18 years old)

*eligibility requirements vary by position

**medical plans vary by location

Job Summary

The Specialist, Integrated Marketing is responsible for helping to develop omnichannel marketing plans that help to achieve business goals and opportunities. Plans will include a surround-sound mix of digital and traditional channels, both paid and owned. This role will serve as part of the internal centralized campaign team that leads planning in collaboration with key partners including Merchandising, Digital Marketing, Digital, Creative, and Marketing Operations. This role reports directly to the Manager, Integrated Marketing and will support a variety of categories and/or business growth areas.

Major Tasks, Responsibilities, and Key Accountabilities

Demonstrates a good understanding of the business, competitive, and consumer dynamics to inform strategic planning.
For select businesses, with assistance from the Manager:
a) Sets Marketing goals using a mix of techniques based on past performance, business goals, market sizing, consumer insights, and traffic forecasting.
b) Builds Marketing strategies to drive incremental revenue growth; including defining target audiences, determining appropriate budgets, prioritizing across opportunities, and defining timing.
c) Drives Marketing goal, strategic plan, and tactical plan alignment across business and cross-functional partners.
d) Ensures proper measurement plans are built for each campaign, optimizes efforts mid-flighting, and conducts a final performance analysis in collaboration with business and cross-functional partners
Owns tactical plan execution in collaboration with cross-functional partners, including identifying the optimal channel mix across owned + paid tactics and setting the communications.
Writes creative brief and traffics all assets through to campaign launch.
Serve as a strategic thought partner to help define short and long-term growth roadmap for assigned promotion or product.
Approximately 25% of time will be allocated to strategic development of assigned promotion or product and 75% to tactical execution

Qualifications

Bachelor's required. Preferred degree in Business, Marketing, Communications or other related field
3-5 years of experience
Experience managing B2C omni-channel Marketing campaigns
Strong analytical skills – understand key Marketing performance metrics (ie. incrementality, ROAS, CPC, CTR)
Strong communication skills to influence and collaborate with partners without direct reporting relationships
Ability to flourish in a fast-paced environment that requires both strategic and executional skills
Strong project management skills, with ability to balance priorities across a number of initiatives
Retail or CPG experience preferred, but not required

This is a hybrid role. Tuesday through Thursday are in-office days at BJ's Club Support Center in Marlborough, MA and Monday and Friday are remote days.

In accordance with the Pay Transparency requirements, the following represents a good faith estimate of the compensation range for this position. At BJ’s Wholesale Club, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications. The pay range for this position is starting from $60,500.00.

What You Should Know About Integrated Marketing Specialist, BJ's Wholesale Club

Join BJ’s Wholesale Club as an Integrated Marketing Specialist and be part of a dynamic team dedicated to serving our members and communities from our Club Support Center! With over 34,000 team members, we embrace collaboration and inclusivity, encouraging everyone to bring their authentic selves to work. In this role, you will help develop omnichannel marketing plans that align with business goals and capitalize on opportunities. You’ll work closely with various departments including Merchandising, Digital Marketing, and Marketing Operations to create impactful campaigns. Your responsibilities will include setting marketing goals based on data-driven insights, building strategies for revenue growth, executing campaigns, and analyzing performance. If you’re someone with a strong understanding of consumer dynamics and a knack for both strategy and execution, this position is perfect for you. A Bachelor’s degree in Business, Marketing, or a related field is required, along with 3-5 years of experience in managing B2C marketing campaigns. We offer competitive weekly pay, generous vacation policies, a comprehensive benefits package, and a hybrid work environment that combines in-office collaboration with remote flexibility. So if you're ready to make your mark and be part of BJ's mission to provide outstanding service, apply today!

Frequently Asked Questions (FAQs) for Integrated Marketing Specialist Role at BJ's Wholesale Club

What are the main responsibilities of the Integrated Marketing Specialist at BJ’s Wholesale Club?

The Integrated Marketing Specialist at BJ’s Wholesale Club is responsible for developing omnichannel marketing strategies that achieve business goals. This includes setting marketing objectives, conducting market analysis, collaborating with cross-functional partners, and executing tactical plans to drive revenue growth.