Job details

Head of Growth

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Blockovate is a new and ambitious marketing agency on a mission to help innovative blockchain based solutions reach their target audience.

We work with new blockchain projects and help transform their marketing efforts, ensuring their project reaches the right audience, and achieves its necessary goals.

Role

As the Head of Growth, your mission is to identify, test, and scale new marketing initiatives that drive growth for our presale projects. This role is not just about evolving existing channels conversion. We're looking for someone who truly understands the funnel for crypto presales and can bring fresh, innovative ideas to the table. This role is all about experimentation, creative problem-solving, and making data-driven decisions. You’ll collaborate closely with the leadership team to launch new initiatives, test their effectiveness, and continuously refine strategies for optimal results.

Key Responsibilities

Innovation & Experimentation

Research and identify untapped marketing channels and growth opportunities within the crypto space.
Test non-traditional channels (e.g., Web3 communities, niche forums, new social platforms) to drive presale engagement.
Assess and analyse current funnels across content, social media, community engagement, and KOL strategies to identify opportunities for greater impact. Your focus will be on optimizing what's already in place while driving innovation in areas like referral programs, gamification, and user acquisition incentives to boost growth and engagement.

Data-Driven Growth

Establish clear KPIs for all experiments and measure their impact against growth objectives.
Evaluate internal and external tools to assess campaign performance, leveraging analytics to extract actionable insights that inform and enhance future initiatives.
Present findings and recommendations to leadership.

Channel Discovery

Stay on top of the latest platforms, technologies, and trends to keep our strategies ahead of the curve.
Experiment with alternative channels, like Web3 communities, niche forums, and emerging social platforms, to boost awareness and engagement during presales.
Develop and test creative growth strategies, including referral programs, gamification, and incentive-driven user acquisition.

Collaboration

Collaborate with internal teams to ensure growth initiatives directly support key business objectives and deliver measurable results.
Identify and engage with external partners (e.g., influencers, platforms, agencies) to drive new business opportunities and test high-impact strategies aimed at meeting growth KPIs.

Essential

Demonstrated success in leading growth for crypto presales, with experience spanning multiple project types and stages.
In-depth knowledge of the crypto ecosystem, particularly around presale fundraising mechanics, tokenomics, and emerging trends.
Expertise in data-driven growth strategies, including A/B testing, performance tracking, and continuous funnel optimization.
Entrepreneurial and innovative mindset, capable of identifying, testing, and scaling unconventional growth tactics tailored to diverse presale models.
Strong analytical capabilities with fluency in tools like Google Analytics, Excel, and top growth marketing platforms to drive KPI-focused decisions and campaign performance.

Preferred

Experience launching impactful campaigns within Web3 communities and crypto-native platforms such as Discord, Telegram, and X (formerly Twitter), with a strong network across T1 CEXs, KOLs, and KOL agencies.
Solid understanding of blockchain technology, tokenomics, and the behaviors that drive engagement and conversion among crypto users.
Proven ability to scale experimental marketing efforts into fully developed, high-performing channels across diverse project types.

£75,000 - £85,000 depending on experience
Remote working policy - Work from the office, at home, or a combination of both

33 days holiday (inclusive of bank & public holidays) plus an additional day for every year worked
Quarterly team socials
Working from home budgets
Employee referral program
Company pension scheme

Perks of working with us

You'll have the opportunity to work with a talented and friendly group of people who are driven to be the best at what they do
We offer a place for you to take ownership of your work and grow within the business
Everyone is valued, listened to and recognised as contributing in their own way to the company's success
We have a great work-hard play-hard culture, so expect lots of team socials!

Average salary estimate

$80000 / YEARLY (est.)

min

max

$75000K

$85000K

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What You Should Know About Head of Growth, Blockovate

At Blockovate, we’re on a mission to revolutionize the marketing landscape for blockchain-based solutions, and we’re searching for a passionate Head of Growth to join our innovative team. In this exciting role, you'll lead the charge in identifying, testing, and scaling new marketing initiatives tailored for our presale projects. This isn’t just about tweaking existing strategies; we want someone who really knows the crypto presale funnel inside out and can think outside the box. Your innovative spirit will be essential as you explore untapped channels, engage in creative problem-solving, and make data-driven decisions that have a real impact. You’ll partner with our leadership team to launch and assess groundbreaking marketing initiatives, refining strategies to achieve optimal results. Researching the latest trends in the crypto space, you’ll be pivotal in experimenting with non-traditional marketing methods while optimizing current channels to drive engagement and growth. With a keen focus on data, you’ll establish clear KPIs, analyze campaign performance, and share your insights with the team. The ideal candidate will blend strong analytical skills with an entrepreneurial mindset and a passion for the crypto ecosystem. If you thrive in a dynamic environment where your contributions directly influence the success of innovative projects and want to work alongside a dedicated and friendly team, then Blockovate is the perfect place for you!

Frequently Asked Questions (FAQs) for Head of Growth Role at Blockovate

What are the key responsibilities of the Head of Growth at Blockovate?

As the Head of Growth at Blockovate, your primary responsibilities include innovating and experimenting with new marketing channels specifically tailored for crypto presales, assessing current funnels and identifying growth opportunities, and implementing data-driven growth strategies. You will collaborate closely with internal teams and external partners to align on business objectives and engage in creative problem-solving to optimize user acquisition and presale engagement.