Consumer Insights Research Executive (Mid-level)

As a Consumer Insights Research Executive at NIQ, your key responsibilities include managing research projects from inception to reporting, developing questionnaires tailored to client needs, and ensuring effective communication with clients throughout the process. Moreover, you will collaborate closely with the Analytics Team to conduct in-depth analyses, providing actionable insights to our clients.

To excel as a Consumer Insights Research Executive at NIQ, candidates should possess experience in research project management, whether quantitative or qualitative. Fluency in English and Russian is essential, with knowledge of Kazakh being an added benefit. Familiarity with FMCG markets and shopper research is advantageous, along with proficiency in MS Excel, PowerPoint, and SPSS.

At NIQ, a Consumer Insights Research Executive will engage in diverse projects that cater to various FMCG companies. You’ll be involved in both qualitative and quantitative research, contributing to the development of innovative products, including AR and immersive reality solutions, as well as digital strategies that respond to market demands.

NIQ is committed to the professional development of its employees. As a Consumer Insights Research Executive, you will have access to learning platforms and mentorship programs, enabling you to hone your skills and advance in the market research field. The collaborative and multi-country environment also offers diverse experiences to enhance your career.

The work culture at NIQ is characterized by a friendly atmosphere that promotes collaboration and innovation. As a Consumer Insights Research Executive, you'll be part of a supportive team that values your contributions and encourages you to take initiative while working on exciting projects in a stable, international research environment.

When answering this question, outline specific projects you’ve managed, detailing your role, the methodologies used, and how you tackled challenges throughout the project. Emphasize your ability to coordinate teams and communicate effectively with stakeholders, ensuring successful project completion.

To effectively address this question, discuss your approach to translating complex data into clear, actionable insights. Explain how you tailor presentations to client needs, highlighting key takeaways that align with their business objectives, thereby delivering value beyond just data.

In your response, list the tools you are familiar with, such as SPSS, Excel, or any relevant software that aids in analyzing data. Provide examples of how you've used these tools in past projects to derive insights, emphasizing your analytical skills and attention to detail.

In responding to this question, it's important to share a specific example, outlining the challenge, the impact it had on the project, and the steps you took to resolve the issue. Highlight your problem-solving skills and ability to adapt under pressure.

Explain your process for developing effective questionnaires, including your methods for crafting questions that elicit insightful responses. Discuss how you ensure clarity and relevance to the research objectives, and perhaps touch on pre-testing or seeking input from colleagues to refine the questions.

When answering, you can mention current trends such as increasing health consciousness among consumers, growth in e-commerce, sustainability demands, and how these trends manifest in consumer behavior. Relate them to the role of research in helping FMCG companies navigate these changes.

Outline your strategies for prioritizing effectively, such as using project management tools, setting deadlines, and communicating with team members. Highlight your organizational skills and ability to remain flexible as priorities may shift.

Demonstrate your knowledge about NIQ and its mission. Share your enthusiasm for consumer insights and how they align with your career goals. Mention specific aspects you find appealing, such as the collaborative culture, the innovative projects, or commitment to diversity.

In your answer, provide a brief definition of both research types and describe their strengths. Explain situations where one may be more effective than the other, based on project goals, sample size, and the type of insights being sought.

Discuss key qualities such as analytical thinking, strong communication skills, attention to detail, and a proactive attitude toward learning. Emphasize how these attributes contribute to successful research outcomes and client satisfaction.