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CRM Content Developer

Who is Blueprint?

We are a technology solutions firm headquartered in Bellevue, Washington, with a strong presence across the United States. Unified by a shared passion for solving complicated problems, our people are our greatest asset. We use technology as a tool to bridge the gap between strategy and execution, powered by the knowledge, skills, and the expertise of our teams, who all have unique perspectives and years of experience across multiple industries. We’re bold, smart, agile, and fun.

What does Blueprint do?

Blueprint helps organizations unlock value from existing assets by leveraging cutting-edge technology to create additional revenue streams and new lines of business. We connect strategy, business solutions, products, and services to transform and grow companies.

Why Blueprint?

At Blueprint, we believe in the power of possibility and are passionate about bringing it to life. Whether you join our bustling product division, our multifaceted services team or you want to grow your career in human resources, your ability to make an impact is amplified when you join one of our teams. You’ll focus on solving unique business problems while gaining hands-on experience with the world’s best technology. We believe in unique perspectives and build teams of people with diverse skillsets and backgrounds. At Blueprint, you’ll have the opportunity to work with multiple clients and teams, such as data science and product development, all while learning, growing, and developing new solutions. We guarantee you won’t find a better place to work and thrive than at Blueprint.

We are looking for a CRM Content Developer to join us as we build cutting-edge technology solutions!  This is your opportunity to be part of a team that is committed to delivering best in class service to our customers.

In this role, you will bring a strong background in design and CRM-focused content creation to lead innovative, customer-centric experiences across email, loyalty, and app channels. This role requires both strategic and hands-on design execution, balancing creativity with consistency and production efficiency. You’ll be at the forefront of shaping CRM communications that not only reflect the brand’s aesthetic but also drive engagement and commercial impact. With a mobile-first mindset and a deep understanding of CRM systems, you will collaborate with cross-functional teams to deliver compelling content that supports customer journeys and brand loyalty.

Responsibilities:

Design Leadership & Execution

  • Champion the brand’s visual identity across CRM, email, loyalty, and app channels.
  • Develop mobile-first, responsive email templates that follow brand guidelines and render effectively across devices.
  • Translate briefs into high-performing and visually compelling designs.
  • Build and maintain a modular design library for scalable CRM campaigns.

Team Collaboration & Mentorship

  • Provide creative direction and daily feedback to designers working on CRM assets.
  • Collaborate closely with CRM, Marketing, and Technology teams to align creative execution with strategic goals.
  • Support broader creative initiatives, contributing to cross-channel campaigns as needed.

Strategic Thinking & Brand Evolution

  • Maintain and evolve CRM design systems, master components, and production-ready files in tools such as Adobe XD and Figma.
  • Ensure CRM designs align with the customer journey and optimize navigation through to checkout.
  • Stay informed on design and digital trends, sharing insights with the team to continuously elevate creative standards.

Qualifications:

  • Proven experience designing content for CRM channels including email, loyalty, and mobile app.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Strong working knowledge of Figma and Adobe XD with experience building and managing design systems.
  • Understanding of mobile-first design principles and responsive layout best practices.
  • Solid grasp of typography, layout, and brand consistency.
  • Ability to create production-ready design files and collaborate closely with developers.
  • Strong communication and presentation skills with the ability to articulate design rationale to stakeholders. 

Preferred Qualifications:

  • Familiarity with HTML/CSS for improved collaboration with development teams and troubleshooting design implementation issues.
  • Passion for beauty, lifestyle, or travel-related brands with an eye for digital storytelling.
  • Experience mentoring other designers or leading creative reviews.
  • Strong organizational skills and the ability to manage multiple projects under tight deadlines.

Salary Range

Pay ranges vary based on multiple factors including, without limitation, skill sets, education, responsibilities, experience, and geographical market. The pay range for this position reflects geographic based ranges for Washington state: $95,600 to $115,000 USD/annually. The salary/wage and job title for this opening will be based on the selected candidate’s qualifications and experience and may be outside this range.

Equal Opportunity Employer

Blueprint Technologies, LLC is an equal employment opportunity employer. Qualified applicants are considered without regard to race, color, age, disability, sex, gender identity or expression, orientation, veteran/military status, religion, national origin, ancestry, marital, or familial status, genetic information, citizenship, or any other status protected by law.

If you need assistance or a reasonable accommodation to complete the application process, please reach out to: recruiting@bpcs.com

Blueprint believe in the importance of a healthy and happy team, which is why our comprehensive benefits package includes:

  • Medical, dental, and vision coverage
  • Flexible Spending Account
  • 401k program
  • Competitive PTO offerings
  • Parental Leave
  • Opportunities for professional growth and development

Location: Remote

Average salary estimate

$105300 / YEARLY (est.)
min
max
$95600K
$115000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About CRM Content Developer, Blueprint Technologies

Join the dynamic team at Blueprint Technologies as a CRM Content Developer and make your mark in the technology solutions sector! This remote position is a golden opportunity for creative minds who are passionate about driving customer engagement through compelling content. At Blueprint, headquartered in Bellevue, Washington, we pride ourselves on leveraging cutting-edge technology to create unique value for our clients. Your role will involve designing eye-catching, mobile-first content for emails, loyalty programs, and app channels, ensuring that every piece not only stays true to our brand aesthetic but also boosts customer interaction and loyalty. You will be responsible for leading the design strategy across various CRM platforms while working alongside talented teams in marketing and technology, making sure that we consistently deliver top-notch communication experiences. Your strong design expertise and knowledge of CRM systems will help you play a pivotal role in transforming our customers' journeys, paving the way for innovative revenue-generation solutions. In addition to design leadership and mentorship of fellow designers, you'll keep up with the latest trends to ensure our CRM strategies are always ahead of the curve. If you're excited about blending creativity with strategy in a vibrant and inclusive environment, Blueprint is the place for you!

Frequently Asked Questions (FAQs) for CRM Content Developer Role at Blueprint Technologies
What are the primary responsibilities of a CRM Content Developer at Blueprint Technologies?

As a CRM Content Developer at Blueprint Technologies, your primary responsibilities include designing compelling content for email, loyalty, and app channels; translating briefs into high-performing designs; and ensuring that all content reflects the brand’s visual identity while driving customer engagement. You’ll also collaborate with cross-functional teams, providing creative direction and mentorship to support various CRM strategies.

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What qualifications are needed for the CRM Content Developer position at Blueprint?

To qualify for the CRM Content Developer position at Blueprint Technologies, applicants need proven experience in designing content specifically for CRM channels. Familiarity with design tools like Adobe Creative Suite, Figma, and Adobe XD is essential. A solid understanding of mobile-first design principles, typography, and brand consistency is also required, along with the ability to collaborate closely with development teams and articulate design rationale effectively.

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What is the salary range for a CRM Content Developer at Blueprint?

The salary range for a CRM Content Developer at Blueprint Technologies generally varies between $95,600 and $115,000 annually. However, actual compensation may differ based on your skills, experience, and other relevant factors, ensuring that we evaluate each candidate fairly and equitably.

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Can you describe the workplace culture at Blueprint Technologies for a CRM Content Developer?

The workplace culture at Blueprint Technologies is vibrant, inclusive, and entirely focused on innovation. As a CRM Content Developer, you will thrive in an environment that values unique perspectives and diverse skillsets. Collaboration and creativity are at the heart of what we do, ensuring that each team member can contribute to impactful projects while enjoying professional growth and camaraderie with colleagues.

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How does the CRM Content Developer support customer journeys at Blueprint Technologies?

The CRM Content Developer at Blueprint Technologies plays a critical role in shaping the customer journey through strategic content creation. By developing engaging email templates, loyalty program designs, and app visuals that align with consumer behavior, you'll enhance the customer experience. Your efforts will ensure that customers receive relevant and enjoyable interactions, encouraging brand loyalty and increasing lifetime value.

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Common Interview Questions for CRM Content Developer
Can you explain your design process for CRM campaigns?

When explaining your design process for CRM campaigns, highlight your methodology for gathering insights, understanding the target audience, brainstorming concepts, and iterating designs based on feedback. Emphasize the importance of alignment with brand guidelines and performance metrics, showcasing how your designs improve customer engagement in a clear and supportive manner.

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How do you ensure brand consistency across multiple CRM channels?

To ensure brand consistency across multiple CRM channels, it’s crucial to develop comprehensive design guidelines that detail typography, color schemes, and visual elements. Regular collaboration with marketing and development teams helps maintain these standards. Show how you prioritize cohesive storytelling and visual identity to create a unified brand presence in all communications.

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What role does mobile-first design play in CRM content creation?

Mobile-first design is essential in CRM content creation, as many users access communications via mobile devices. You should discuss your approach to prioritizing responsive layouts and designing with touch interactions in mind. Explain how this strategy enhances user experience, leading to better engagement and higher conversion rates across all platforms.

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How do you stay updated with the latest trends in CRM and design?

Staying updated with the latest trends in CRM and design involves continuously reading industry publications, attending webinars, and engaging in networking opportunities. Share examples of how you apply these insights to your work, such as experimenting with new tools and techniques to enhance CRM strategies and maintain a competitive edge.

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Can you provide an example of a successful CRM project you've led?

When asked for an example of a successful CRM project, illustrate a situation where your design efforts significantly improved customer engagement or increased conversion rates. Highlight your role in strategizing, collaborating with teams, and the impact of your creative solutions, using measurable outcomes wherever possible to underscore success.

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What techniques do you use for A/B testing in CRM content?

In your response about A/B testing techniques, explain how you create variations of CRM content elements such as subject lines, design layouts, or CTAs, and then analyze performance to identify the most effective options. Discuss how these insights lead to informed design decisions and refine overall strategies for future campaigns.

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How do you handle constructive criticism on your designs?

Handling constructive criticism involves being open to feedback and viewing it as an opportunity for growth. Discuss your approach to reviewing critiques, asking clarifying questions, and integrating valuable insights into your work. Emphasize how maintaining a positive attitude fosters collaborative relationships within teams.

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What tools do you prefer for creating design systems for CRM projects?

When discussing tools for creating design systems for CRM projects, mention your proficiency with Adobe XD and Figma, highlighting their advantages in building and managing design libraries. Discuss how these tools enable efficient workflows and facilitation of team collaboration while maintaining design consistency across various channels.

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How do you prioritize tasks when managing multiple CRM projects?

When managing multiple CRM projects, effective prioritization is crucial. Discuss your approach to assessing deadlines, project scope, and stakeholder requirements. Explain how you utilize project management tools and strategies, such as breaking tasks into smaller parts, to ensure timely delivery without compromising quality.

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What do you believe is the most important aspect of customer engagement through CRM?

In your response, articulate that personalized, relevant communication is the most important aspect of customer engagement through CRM. Discuss how understanding customer behavior and preferences shapes your content creation, and how executing well-targeted campaigns fosters loyalty and enhances customer experiences.

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DATE POSTED
March 24, 2025

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