Senior Email Deliverability Consultant

As a Senior Email Deliverability Consultant at Braze, you'll be responsible for providing deliverability support to our customers, assisting with troubleshooting, and managing a portfolio of clients. You'll also conduct detailed audits of email practices, help clients address issues such as blocklists and spam traps, and monitor their email metrics to ensure ongoing improvements.

Ideal candidates for the Senior Email Deliverability Consultant role at Braze should have 3-4 years of experience in deliverability services, either at an ESP, agency, or large brand. Familiarity with industry best practices and a proven track record in resolving deliverability issues are essential. Strong customer management skills and the ability to communicate effectively are also required.

The Senior Email Deliverability Consultant at Braze plays a crucial role in enhancing customer success by providing actionable insights and support to improve email performance. By analyzing their sending reputation and collaborating with various internal teams, you'll ensure that customers maximize their use of the Braze platform.

In this role, you will engage in strategic projects that address process improvements, product development, and customer education. By taking part in these initiatives, you’ll have the opportunity to contribute to Braze’s thought leadership and establish best practices within the industry.

Braze is known for its collaborative, vibrant work culture that values transparency, autonomy, and teamwork. As a Senior Email Deliverability Consultant, you’ll thrive in an environment where individual contributions are recognized, and diverse perspectives are welcomed, all while maintaining a healthy work-life balance.

In your response, highlight specific examples from your previous experiences, demonstrating your knowledge of deliverability best practices and any successful strategies you've implemented to resolve deliverability challenges for clients.

Discuss important metrics like open rates, click-through rates, bounces, and unsubscribe rates. Explain how monitoring and analyzing these metrics can help improve a client's email reputation and overall performance.

Talk about strategies such as assessing the urgency and impact of each request, using a ticketing system to keep track of issues, and effectively communicating with clients about timelines and progress.

Outline a systematic approach starting with an investigation into the issues at hand, followed by reviewing sending practices, implementing best practices, and possibly providing client training to ensure ongoing success.

Mention any resources you rely on, such as industry blogs, webinars, or networking with other professionals. Emphasize that continuous learning is a part of your approach to staying at the forefront of the industry.

Share a specific example, detailing the problem, your analysis process, the strategies you employed to resolve it, and the outcome that benefited the client involved.

Discuss your approach to client education, which may include preparing informative materials, conducting training sessions, and providing actionable insights based on their unique email strategies.

Provide examples of tools you are familiar with, and discuss how these tools have helped you gather insights and improve deliverability for past clients.

Explain your approach to customer service, such as being empathetic, actively listening to their concerns, and proposing a structured plan to address their issues while outlining the steps you'll take to improve their experience.

Articulate your enthusiasm for Braze's mission and culture, while connecting it to your personal career aspirations and how they align with Braze's focus on delivering exceptional email engagement solutions.