Senior Program Manager (Content & Creative)

About the Role: 

Brightline brings virtual behavioral and mental health care to families, when and where they need it. We are seeking a Sr. Program Manager to join our marketing team and work cross-functionally to lead B2B, B2C, and B2B2C content strategy and execution. In this role, you will be responsible for leading the development of all marketing content, including the annual content calendar and opportunities that arise throughout the year. It will require partnering inside and outside the organization to gather relevant insights and facts, create assets, and get approval for bringing pieces of content to market. As the Sr. Program Manager, you will utilize your expertise to propose and deliver content that will drive customer and member growth.

Core Competencies & Responsibilities:

• Collaboration: You will establish collaborative working relationships with Clinical, Partnerships, Customer Success, Product, Data Science, and Marketing teams to ensure seamless strategic alignment for the content calendar.

• Strategic Mindset: You will become knowledgeable about our B2B partners and prospects and our B2C members and parents. You will use your insights, strategy and the results from previous campaigns to refine the content roadmap.

• Data Driven, Analytical Thinking: You will monitor content performance and audience engagement metrics to optimize content strategy and inform future content decisions.

• Curious: You will stay abreast of industry trends, competitor activities, and emerging technologies to continuously innovate and enhance our content strategy.

• Dynamic Decision-Making and Action-Orientation: You will lead planning with key internal and agency partners to ensure alignment on content topics and that the subject-matter experts are aligned to assist with each topic.

• Resourceful and Situational Adaptability: You will orchestrate multiple activities simultaneously to accomplish a goal and use limited resources efficiently to get things done. You will adapt your approach to match the shifting demands of our organization.

• Project management and organization: You are able to manage multiple campaigns that are in progress at the same time and quickly surface when a project gets off-track and needs support.

Why We Are Excited About You:

• You have seasoned experience developing content that can be utilized in B2B, B2C, and B2B2C campaigns to drive customer and member growth for large enterprise accounts.

• You are comfortable juggling many demands and details, and can diplomatically influence your different stakeholders to align on a set of priorities.

• You are comfortable working with cross functional teams and are not afraid to roll up your sleeves or project manage complex processes in order to get things done in a timely manner.

• You use available data to back up your recommendations. You have a strong orientation to reviewing data, digging deeper into areas that may need more discovery, building business takeaways based on data and insights.

• You have created and presented business cases to senior management.

• You are a seasoned writer with the ability to craft a compelling creative brief that will help our agency partners deliver exceptional assets.

• You have strong industry experience in benefits providers, employee health and wellness, health plans, or related commercial spaces.

Total Rewards

Insurance:

• Medical + Dental + Vision + Disability + Life Insurance 

Time off:

• 14 Paid Holidays +  Flexible PTO +  Sick Days + Parental Leave 

Stipends/Reimbursements:

• Learning and Development Reimbursement

• Health and Wellness Stipend

• Home Office Reimbursement

Financial Wellness:

• 401k

• Stock Options

Community:

• Remote, community-focused culture

• Company wide meditations

• Group workouts hosted by Brightline employees!

• Company Offsites

Compensation Philosophy:

• At Brightline we have built a total rewards philosophy that includes fair, equitable, competitive, geo-based compensation that is performance and potential based. Our strategy is based on robust market research, including external advisory specializing in national compensation, and thoughtful input from every level of our organization. It is a combination of a cash salary, equity, benefits, wellbeing, and opportunity. In compliance with the Equal Pay for Equal Work Act, the annual base salary range for applicants is $108,000-$170,000.

Our Commitment to Building a Diverse, Equitable, and Inclusive Workforce

At Brightline, we believe that Diversity, Equity, Inclusion, and Belonging are essential to the foundation that we build our mission upon.  We are compelled to build a future where all families can access inclusive, high-quality care. We are committed to creating an environment that encourages our employees to show up authentically, reach their highest potential, and have an equal opportunity to thrive. We are committed to systematically evaluating and improving our inherent beliefs, observed behaviors, structures, and systems. We are committed to ensuring that every employee, candidate, client, and family we serve is valued and respected. 

About Brightline

Brightline is on a mission to build a bright future for every child. We’re convening a team of leading clinicians, technologists, business leaders, and creative thinkers to completely transform what behavioral health care looks like. Together, we’re building exceptional technology and real-world care to bring families a warm, supportive, and goal-oriented experience of care that will help them thrive. 

Founded in 2019, Brightline is the leading comprehensive behavioral health platform for families, backed by $215M in funding from leading investors, including Oak HC/FT and Threshold Ventures. As we grow quickly across the country, we’re looking for exceptional team members who, like us, are eager to transform behavioral health in this country and change lives.