Marketing Specialist

Location

Business

We are a leader in the single-family rental (SFR) Aggregation space with over 10,000 homes across the Southeast and Midwest. Maymont Homes was founded in 2011 to bring technology to the single-family rental space. Over the years we have become a full-service acquisition, renovation, and property management company growing throughout the South and Midwest. By the application of efficient processes enabled by advanced software, our company can provide clean, safe, affordable housing to thousands of people. We strive to offer better living opportunities for individual families, which ultimately improve the lives in the communities we serve!

Job Description

Primary Responsibilities: The Marketing Specialist is primarily responsible for developing and executing effective singlefamily rental marketing strategies across multiple markets under the supervision of the Marketing Director. This includes managing brand standards, launching campaigns, analyzing data, working with vendors, and creating content that resonates with our target audience. This person will conduct market research and analyze data to identify trends and opportunities. This role will track the performance of marketing campaigns and adjust strategies as needed to meet company goals. This position will need to stay up-to-date with marketing, technology, and industry trends to ensure that our marketing efforts remain relevant and effective. 
 
Skills & Competencies: 
• Bachelor’s degree in marketing, communications, or related field 
• 2+ years of experience in marketing or advertising, preferably in real estate or similar B2C environment 
• Strong project management skills with the ability to prioritize and manage multiple projects simultaneously 
• Excellent written and verbal communication skills 
• Strong analytical and problem-solving skills 
• Knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook 365) and familiarity with Adobe Creative Suite 
(InDesign, Photoshop, Illustrator) 
• Proficient knowledge of social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) 
• Authentic, integrity-driven team player, results-driven and detail-oriented 
• Detail-oriented, with the ability to produce high-quality work in a deadline-oriented environment and an ability to multitask 
• Experience working in a work schedule environment, including in-office operations, weekends, and holidays, based on 
business needs. 
 
Essential Job Functions: 
• Create and execute marketing plans and strategies to increase brand awareness, generate leads, and meet leasing 
goals.   
• Create and oversee marketing activities for assigned markets including listing management, collateral materials, 
advertising, signage, web/video/photo content, digital, electronic, and social media, email/SMS, direct mail, and more  
• Work independently to draft, edit, and proofread marketing content for assigned projects following brand standards  
• Provide regular reports and updates on marketing campaign progress to the Marketing Director and other stakeholders  
• Work closely with the Marketing Director to monitor key performance indicators (KPIs), evaluate progress, and adjust 
campaigns accordingly to maximize effectiveness  
• Manage projects and deadlines with vendors and the internal marketing team via the project management system  
• Work on multiple projects at a time while prioritizing accordingly, and meeting deadlines consistently  
• Allocate resources effectively to maximize return on investment (ROI)  
• Collaborate with cross-functional teams, including revenue and leasing teams, to create compelling marketing 
materials  
• Develop and manage relationships with external partners and vendors, including advertising agencies, media outlets, 
and other strategic partners  
• Asks questions, challenge the status quo, and regularly seek to understand  
997 Morrison Drive | Suite 402 | Charleston, SC 29403 | MaymontHomes.com
• Maintain a professional demeanor during times of operational stress, remain resilient, and quickly find solutions to meet 
the changing needs and priorities of the business  
• Ensure all communications are aligned with brand and company standards  
• Contribute to the development of the company's overall marketing strategy and objectives  
• Other duties, as assigned by the supervisor or leadership team  
 
Key Metrics & Responsibilities 
• Document and maintain marketing plans in the project management system for all assigned markets  
• Analyze marketing performance data to measure the effectiveness of campaigns and make data-driven decisions  
• Regularly report on key performance indicators including market-level conversion rates and ROI  
• Collaborate with other departments to ensure marketing aligns with overall business objectives  
• Build and maintain brand awareness and reputation through effective messaging and communication  
• Continuous learning to keep up to date with the latest marketing trends and technologies 

Physical Requirements
• Capable of working extended hours, including evenings, weekends, and holidays as necessary.
• Must be able to speak English in a clear and understandable voice so that various types of communications may be 
conducted with people of various levels of education and capabilities, including the exchange and receipt of information 
over the telephone.
• Able to see well enough to read faint or partially obscured writing or printing, with corrective lenses if needed.
• Position may involve sitting, standing, stooping, kneeling, pushing, shoving, lifting, carrying and moving objects that can 
weigh up to 25 lbs. This movement can occur throughout the day. Must also be able to climb several flights of stairs if 
necessary.
• Must be able to interact with all types of individuals, be mentally alert, detail oriented, and with good reasoning skills.
• Must have finger dexterity for typing/using a keyboard.

Environmental Requirements
• Must be able to work on more than one assignment at a time with frequent interruptions, changes, and delays. Must be 
able to remain focused and work effectively, efficiently, and cheerfully under such circumstances. For safety reasons, 
employee must remain alert to working conditions and aware of safety, health, and environmental concerns.
• Must be able to work effectively and cheerfully in an environment that may be stressful due to adversarial situations 
resulting from the proper performance of duties.
• Must be able to work in the office as regularly scheduled. 
The physical demands described here are representative of those that must be met by an employee to successfully perform 
the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to 
perform essential functions. 

DISCLAIMER: This is not an all-inclusive job description; therefore, management has the right to assign or reassign 
schedules, duties and responsibilities to this job at any time.

Why work for Maymont Homes ​?

Our Mission – “We Positively Impact the Lives in the Communities We Serve”. We do this through the work we do and the volunteer efforts that the company sponsors. You can make a difference in your community while you work!

Outstanding benefits package – our benefits are provided by Brookfield and offer immediate 5% match on the 401(k) plan, wellness credits that significantly reduce the employee cost for health care coverage, and up to 160 hours of PTO per year for full time employees.

Huge parent company – support and backing from Brookfield Asset Management, one of the largest real estate asset management companies.

Career growth – with our plans for growth and expansion into new markets, there are many opportunities to move up within the company.

Equal Opportunity Employer: Minorities/Religion/Sex/Protected Veterans/Disability/Sexual Orientation/Gender Identity/Marital Status/Pregnancy/Age/National Origin/Genetic Information. #MYMT