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Sr. Marketing Manager - job 22 of 23

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Visa is seeking a versatile Sr. Marketing Manager with a generalist approach to join our dynamic team. The ideal candidate will have a broad marketing skill set in the small business marketing space and will be responsible for creating compelling content for our digital, social media, and events platforms, managing customer advocacy and success stories, and coordinating both in-person and virtual events in collaboration with a supportive team. This role requires a creative, strategic thinker with a profound understanding of how to use content to engage audiences and develop strategies that drive revenue growth. The role will sit within the Authorize.net brand of Visa Acceptance Solutions, an open digital payments management platform. This role reports to Head of Marketing for Authorize.net, a Visa Solution.
This Position Will Be Responsible For
Develop and execute a content strategy for our digital and social media platforms that aligns with our business goals and is tied to revenue growth.

Create engaging, digital, SEO-optimized content that resonates with our target audience and promotes brand engagement.
Support content creation and management with 3rd party publishers tied to quarterly growth campaigns.
Lead creation of webinars and break down content into other digital usable formats.
Draft regular newsletters to our target audiences and other email content to promote crossell/upsell opportunities to our clients and report back findings with a test and learn mindset.
Manage customer advocacy programs, including the collection and promotion of customer success stories tied to business goals and bringing value to our clients.
Coordinate and manage both in-person and virtual events, such as webinars.
Collaborate with cross-functional teams to ensure brand consistency and meet content objectives.
Support product collateral updates and messaging for new and improved features and functionalities.
Monitor, analyze, and report on performance to inform future strategies and provide points of view into best practice and ways to improve.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$115000 / YEARLY (est.)

min

max

$100000K

$130000K

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What You Should Know About Sr. Marketing Manager, Visa

If you're ready to take your career to the next level, join Visa as a Sr. Marketing Manager in beautiful Austin! We're on the lookout for a versatile marketer with a generalist approach to come on board our dynamic team. In this role, you'll be diving deep into the small business marketing space, crafting compelling content for our digital and social media channels, and putting together both in-person and virtual events. Imagine your creativity running wild as you support customer advocacy programs by showcasing success stories and creating engaging, SEO-optimized content that really speaks to our audience. Collaborate with our amazing team at Authorize.net, part of Visa Acceptance Solutions, where you'll develop and execute content strategies that directly tie into revenue growth. Whether you're drafting newsletters, leading webinars, or working with cross-functional teams to ensure brand consistency, your contributions will make a significant impact. Plus, in this hybrid position, you’ll have the flexibility of working from home while still enjoying the camaraderie of the office environment. If you have a strategic mindset and a passion for connecting with audiences using innovative content, we're excited to see how you can help us shape the future at Visa!

Frequently Asked Questions (FAQs) for Sr. Marketing Manager Role at Visa

What responsibilities does the Sr. Marketing Manager at Visa have?

The Sr. Marketing Manager at Visa is tasked with developing and executing content strategies across digital and social media platforms that align with business goals. This includes creating engaging, SEO-optimized content, managing customer advocacy programs, coordinating events, and collaborating with cross-functional teams.