Stage - Product Marketing Associate (x/f/m)

As a Product Marketing Associate at Doctolib, your main responsibilities include analyzing user needs and the competitive market, helping define product positioning and messaging with Product and Design teams, and supporting the launch of new features through compelling content creation such as product videos and sales demos.

To be considered for the Product Marketing Associate internship at Doctolib, candidates should have prior experience in product marketing or go-to-market strategies, strong writing skills for impactful content creation, and proficiency in Google Sheets and Slides. Fluency in both French and English is also required.

Doctolib offers a comprehensive onboarding program, including the Doctolib Academy and various training sessions specific to the Product Marketing team to ensure interns are well-prepared and supported in their roles from day one.

The company culture at Doctolib is collaborative and inclusive, focusing on innovation and personal growth. Interns in the Product Marketing team can expect to participate in team events, receive support from experienced colleagues, and engage with exciting projects that impact the healthcare industry.

Yes! The Product Marketing Associate position at Doctolib offers partial telework options, providing flexibility while ensuring you can contribute meaningfully to the team from both home and the office.

When discussing your product marketing experience, emphasize specific projects where you contributed to positioning or messaging strategies. Highlight results you've achieved, such as increased engagement or sales, and connect these to how they would benefit Doctolib's mission.

Explain how you would leverage user feedback surveys, market research, and competitive analysis to identify pain points and opportunities. Discuss tools you might use to gather and interpret data, and how these insights can drive marketing strategies.

Share your process for creating impactful content—from initial brainstorming to drafting and editing. Mention collaboration with design and sales teams to ensure the messaging aligns with brand goals, and provide examples of content types you've successfully produced in the past.

Discuss specific metrics such as user acquisition rates, engagement levels, conversion rates, and how you would track these KPIs over time. Highlight the importance of using data to refine and optimize future campaigns.

Talk about your techniques for prioritization, such as using project management tools or creating timelines for deliverables. Emphasize your ability to remain flexible and adapt to changing priorities while maintaining a focus on key goals.

Provide a detailed example where you worked alongside different departments, such as sales and product teams. Focus on how you communicated effectively, resolved conflicts, and used collaborative tools to achieve a successful project outcome.

Express your passion for the healthcare industry and its potential for positive impact. Share specific reasons you feel driven to work at Doctolib, such as improving healthcare access or being part of innovative solutions that benefit patients.

List software tools that you're comfortable with, such as Google Analytics for web tracking, CRM software for managing customer interactions, and design tools like Canva or Adobe Creative Suite for creating marketing content. Highlight any relevant certifications related to these tools.

Discuss how you would approach negative feedback constructively, such as by gathering insights from the feedback to communicate transparently with users, suggesting improvements, and leveraging those insights to craft revised marketing strategies.

Demonstrate your knowledge of Doctolib's products and services by discussing how they improve healthcare access, streamline appointment scheduling, and enhance patient experiences. Relate this understanding back to how you would market these values effectively.