Technical Sales Manager (m/f/d)

The Technical Sales Manager at Bruker Optics GmbH & Co. KG is responsible for selling and marketing CBRNE products and managing various sales projects. Key duties include meeting sales objectives, cultivating customer relationships, producing sales forecasts, and ensuring high-quality customer support throughout the sales process.

Candidates should have a proven sales record, especially within military, civil emergency response, or civil security markets. Being a natural team player, possessing strong communication skills in English, and proficiency in MS Office, along with experience in SAP and Salesforce, are highly beneficial.

Yes, the Technical Sales Manager role at Bruker Optics offers flexibility as it can be performed remotely or in a hybrid model from various offices across Europe, including locations like France, Italy, or the UK.

The Technical Sales Manager is expected to travel internationally to engage with clients, conduct presentations, and ensure projects are on track, fostering strong connections in various national and international markets.

A Technical Sales Manager should be competent in MS Office and have experience with SAP and Salesforce systems. These tools are essential for managing sales opportunities, tracking customer interactions, and generating sales forecasts.

To meet sales objectives, I focus on understanding customer needs and market trends, set clear, actionable goals, and utilize CRM tools to track progress. Regularly revisiting and adjusting strategies based on performance ensures that I stay aligned with overall targets.

In a previous role, I had to manage a client who was dissatisfied with a product. I listened actively to their concerns, provided them with tailored solutions, and followed up diligently to ensure their satisfaction. This turned a negative experience into a strong, trust-based relationship.

I leverage various sources, including competitor analysis, customer feedback, and industry reports. Networking through conferences and exhibitions also helps me gain insights and build a network of contacts who can provide valuable intel.

I utilize project management tools to visualize timelines and progress. Prioritizing based on deadlines, potential revenue, and customer importance helps me allocate resources and time efficiently to ensure all projects move forward.

Preparing involves researching the customer's history and needs, customizing the presentation to address their specific challenges, and practicing my delivery for clarity and confidence. Engaging the client during the meeting is vital for building rapport.

Clear communication and mutual respect are vital. I foster transparency about objectives and encourage team members to share insights and feedback regularly. Celebrating team successes also helps strengthen relationships and motivation.

Understanding the competition is crucial. I focus on differentiating our offerings by highlighting unique value propositions and leveraging customer testimonials to reinforce trust and credibility. Staying adaptable and responsive to market shifts is also key.

I focus on metrics like sales growth percentage, customer acquisition costs, lead conversion rates, and customer retention rates. These provide a balanced view of both short-term and long-term sales health.

I prioritize responsiveness and follow-up, ensuring that customers feel valued and understood. Training team members to handle inquiries effectively and utilizing feedback to improve service standards are also critical.

The opportunity to contribute to safety and security on a global scale is incredibly motivating. Working with cutting-edge technology and making a tangible impact on community safety truly inspires my passion for this role.