Media Buyer

BUMP provides secure charitable lottery and fundraising platform solutions to most recognizable professional sports foundations and well-known and distinguished not-for-profits across North America. Our Mission is to be the most valued partner to charities and not-for-profits, providing fundraising products, services, and creativity, with the goal to maximize charitable revenue. Our Vision is to be the world's leader in fundraising solutions helping our partners significantly change people's lives and communities for the better.

Our 7 Core Principles shape and guide our corporate behaviours and underpin the sense of community you will experience at BUMP. We pride ourselves on fostering a supportive and collaborative work environment, where employees are valued for their contributions and encouraged to grow professionally.

At BUMP we seek long-term relationships with our employees and recognize and reward them with a competitive total compensation package that includes:

• An industry-leading defined contribution pension plan with company matching contributions (up to 5%) and payment of service fees;
• Best-in-class health, medical, and life insurance benefits;
• Access to virtual and telehealth services and apps; and
• Very progressive fertility, adoption, and surrogacy benefits to support all definitions of family.

Internal Job Title: Media Buyer
Job Type: Permanent, Full-Time
Job Location: Ottawa, ON
Work Model: Hybrid

Position Summary

As a Media Buyer for BUMP, you will work collaboratively with the Marketing Manager to develop, procure and implement robust ad strategies across a variety of channels to to enhance brand visibility, attract new users, and generate conversions for fundraising activities.

Responsibilities

Media Evaluation and Management

• Evaluate media channels, technologies, and potential advertising platforms to determine their suitability for partner campaigns.
• Work with media vendors regarding tactical aspects of the media buy to meet campaign objectives.
• Keep abreast of industry trends, new media opportunities, and emerging technologies.

Campaign Management

• Strategize, lead, execute, and optimize advertising campaigns across channels to meet and exceed partner’s KPIs, including:
  • A/B testing for audiences, creatives, or placements to formulate recommendations for current and future campaigns.
  • Recommendations on the efficient allocation of ad spend to maximize ROAS.
  • Positioning concepts, segmentation, creative execution, message distribution, measurement, and optimization.

Partner Analysis & Insights

• Conduct in-depth analyses of partner brands to fully grasp their unique needs, value propositions, and goals.
• Utilize digital advertising platforms to gather insights and formulate actions to increase revenue growth for partners.
• Produce regular reports and dashboards to measure campaign outcomes and deliver actionable insights to partners.

Schedule Planning

• Develop comprehensive advertising schedules covering client onboarding, campaign launch, and ongoing account management.

Education and Knowledge

• Bachelor’s degree in marketing (or related field) or an equivalent combination of education and additional relevant work experience
• Knowledge of the following:
  • Media channels, ad formats, audience targeting
  • Market research and analysis
  • Budget forecasting and management
  • Performance metrics (e.g. ROAS, impressions, frequency, etc.)
  • Ad Tech platforms (e.g. Meta Ads Manager, Google Ads, etc.)

Soft Skills and Competencies

• Critical thinking skills
  • Analysis, problem-solving
• Interpersonal skills
  • Communication, teamwork and collaboration
• Organizational skills
• Time management and prioritization skills
• Attention to detail
• Results focused
• Growth mindset

Experience

• 3-5 years of experience managing paid social campaigns and traditional media campaigns

Mandatory Requirements

• Language: Fluency in English (reading, writing, speaking); fluency in French is an asset

BUMP is a division of Canadian Bank Note Company (CBN), a trusted leader in secure technology solutions for governments and businesses worldwide. CBN operates across various business domains, including currency production, border security, civil identity, driver identification and vehicle information, excise control, and lottery and charitable gaming.

BUMP is committed to fostering a diverse and inclusive workplace where all employees are treated with dignity and respect. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other legally protected status.

We provide equal employment opportunities to all individuals, including women, Indigenous Peoples, persons with disabilities, visible minorities, and members of the 2SLGBTQ+ community. Our commitment to equity extends to all aspects of employment, including recruitment, hiring, promotion, compensation, benefits, training, and development. As part of our commitment to providing an inclusive, barrier free selection process, we ask that if you are contacted regarding the competition for this position, you advise the interview coordinator or any accommodation measures you may require.

At BUMP, we value the unique perspectives and experiences that each employee brings to our organization, and we are committed to maintaining a workplace that reflects the diverse communities we serve. We believe that diversity and inclusion drive innovation and success, and we strive to create an environment where every employee can thrive and contribute to our collective goals.