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B2B Marketing Manager, Performance Marketing

Job Description

Join the team redefining how the world experiences design.

Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship office is in Sydney, Australia, but we've made our way from down under, to a hub in San Francisco, which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

Performance Marketing Strategy and Execution

  • Develop and oversee a comprehensive B2B performance marketing strategy across paid social, SEM, YouTube, and display.
  • Partner with internal channel experts to ensure your strategy is successfully executed, gathering learnings for continuous optimisation.
  • Design and manage an experimentation framework to test and scale new performance marketing opportunities including within existing and across emerging channels.

Agency and Stakeholder Management

  • Manage external agency resources to ensure campaigns are delivered on time, within budget, and achieve key performance metrics.
  • Collaborate with internal teams, including creative, analytics, and product marketing, to bring cohesive and data-driven campaigns to life.
  • Regularly communicate with stakeholders across the organisation, providing insights and updates on the performance marketing program’s impact.

Data-Driven Optimization and Reporting

  • Define clear goals and KPIs that align with broader marketing objectives for campaigns, channels and the paid program overall.
  • Partner with data analysts to build and maintain dashboards for tracking KPIs, experiment results and overall performance trends.
  • Leverage performance data to identify opportunities for improvement within and across channels to maximize marketing ROI.
  • Share actionable insights and recommendations with cross-functional teams to inform broader marketing strategies.

You're probably a match if

  • You have at least 6 years of B2B experience in performance marketing, with success owning strategies across paid social, SEM, YouTube and display channels.
  • You have a strong ability to craft big-picture strategies, optimize campaigns, and leverage data to drive measurable growth.
  • You possess deep understanding of B2B buying behaviours and proven success managing multi-million dollar budgets.
  • You are skilled at working cross-functionally with internal teams and managing external agency partnerships.
  • You thrive in fast-paced environments, embraces experimentation, and continuously seeks learning opportunities.
  • You possess a strong ability to connect with B2B audiences and present insights and strategies effectively to senior stakeholders.

About the team

Canva’s B2B Growth Marketing team is on a mission to become a widely loved and used product in organizations across the globe. As part of that mission, we’re focused on driving awareness of Canva as an all-in-one workplace design tool, and we’re responsible for the acquisition, adoption, and expansion of workplace teams by generating leads and pipeline for the sales team. We do this by identifying areas of high impact, building growth strategies, and launching experiments across our GTM motions. We specialize across all marketing channels, and we embed our hypotheses with data and insights to drive clear business value.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

  • Equity packages - we want our success to be yours too
  • Health benefits plans to support you and your wellbeing
  • 401(k) retirement plan with company contribution
  • Inclusive parental leave policy that supports all parents & carers
  • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
  • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $150,000 - $232,000. When calculating offers, we make salary decisions based on market data and candidates' skills and experience.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.

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Average salary estimate

$191000 / YEARLY (est.)
min
max
$150000K
$232000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About B2B Marketing Manager, Performance Marketing, Canva

Join Canva as a B2B Marketing Manager in Performance Marketing and be part of an innovative team that’s redefining how the world experiences design. At our San Francisco hub, we embrace flexibility, empowering our Canvanauts to work in a way that best suits their productivity. In this exciting role, you’ll be developing and executing a comprehensive B2B performance marketing strategy across various channels like paid social, SEM, and YouTube. Collaborate with our internal experts to ensure seamless execution while gaining continual insights for optimization. You’ll also manage external agency resources, ensuring campaigns are delivered on time and within budget, all while collaborating with creative, analytics, and product marketing teams to craft meaningful, data-driven campaigns. With a robust data-driven approach, you'll define KPIs, build tracking dashboards, and leverage performance metrics to identify growth opportunities. The ideal candidate will have at least 6 years of B2B experience in performance marketing with a solid grasp of B2B buying behaviors and proven success in managing significant budgets. If you thrive in a fast-paced environment and are passionate about connecting with B2B audiences, this could be your next big adventure at Canva. Here, we celebrate every contribution with enticing perks like equity packages, health benefits, a 401(k) plan, and an inclusive parental leave policy that truly supports all parents. Join us for a blend of hard work and magical moments – we can’t wait to meet you!

Frequently Asked Questions (FAQs) for B2B Marketing Manager, Performance Marketing Role at Canva
What are the main responsibilities of a B2B Marketing Manager at Canva?

As a B2B Marketing Manager in Performance Marketing at Canva, your key responsibilities include developing comprehensive marketing strategies, managing external agency resources, and collaborating with various internal teams to deliver cohesive campaigns. You will lead the performance marketing initiatives across multiple channels, ensuring data-driven optimization of campaigns to enhance marketing ROI.

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What qualifications are needed for the B2B Marketing Manager role at Canva?

To excel as a B2B Marketing Manager at Canva, candidates should possess at least 6 years of experience in performance marketing, with a proven track record in managing B2B strategies across channels such as paid social, SEM, and YouTube. A deep understanding of consumer behavior, strong analytical skills, and experience managing significant budgets are also essential.

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How does Canva support its Marketing Managers in achieving their goals?

Canva provides its Marketing Managers with flexible work arrangements, a comprehensive suite of resources, and collaboration with cross-functional teams. The company emphasizes data-driven decision making and performance tracking, ensuring that every team member can access the insights needed to optimize campaigns effectively and achieve their targets.

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What is the target salary range for the B2B Marketing Manager position at Canva?

The target salary range for the B2B Marketing Manager position at Canva is between $150,000 and $232,000. Salary offers are determined based on market data and the candidate’s skills and experience, reflecting Canva's commitment to fair compensation practices.

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What benefits does Canva offer to its B2B Marketing Managers?

Canva offers a range of enticing benefits to its B2B Marketing Managers, including equity packages, health benefit plans, a 401(k) retirement plan, inclusive parental leave, and an annual Vibe & Thrive allowance dedicated to personal well-being. Flexible leave options further support work-life balance.

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Common Interview Questions for B2B Marketing Manager, Performance Marketing
Can you describe your experience with performance marketing campaigns?

When asked about your experience with performance marketing campaigns, provide specific examples detailing the channels you've worked with, the strategies you've implemented, and the outcomes of those campaigns. Highlight how you measured success and any adjustments made based on performance data.

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How do you approach developing a B2B marketing strategy?

Discuss your process for developing a B2B marketing strategy, including market research, understanding buyer personas, defining objectives, and aligning with broader business goals. Don't forget to mention how you'll incorporate data analytics to refine the strategy over time.

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What tools do you use to measure marketing performance?

Be prepared to discuss the tools you are familiar with for measuring marketing performance, such as Google Analytics, CRM systems, and any specific marketing automation platforms. Explain how you utilize these tools to derive actionable insights for campaign optimization.

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How do you handle collaboration with cross-functional teams?

Emphasize your experience in collaborating with various teams, providing examples of projects where you’ve had to coordinate efforts among creatives, analysts, and product teams. Detail how you ensure communication remains clear and focus aligned.

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Can you give an example of a successful campaign you've managed?

Share a detailed case study of a successful campaign you managed, outlining your objectives, the strategy employed, any challenges faced, and the final results. Include metrics to demonstrate success and lessons learned throughout the process.

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What strategies do you use for optimizing paid marketing channels?

Discuss various strategies you employ for optimizing paid marketing channels, such as A/B testing, audience targeting refinement, and creative adjustments. Be sure to provide examples of how these strategies have improved campaign performance in the past.

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Describe a time when you had to meet a tight deadline.

Use the STAR method to outline a specific scenario where you successfully met a tight deadline. Focus on how you prioritized tasks, managed your time effectively, and communicated with team members to ensure timely completion.

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How do you ensure stakeholder engagement throughout a marketing campaign?

Explain your methods for keeping stakeholders engaged, such as regular updates, presentations on campaign performance, and inviting input on strategy. Highlight how you believe continuous engagement benefits campaign outcomes and team alignment.

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What do you consider the most critical KPI in performance marketing?

Identify the KPIs that you deem most critical based on your experience, such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), or conversion rates. Discuss why these metrics matter and how you use them to guide marketing decisions.

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How do you stay updated on trends in B2B marketing?

Articulate your methods for staying informed on B2B marketing trends, such as following industry blogs, participating in webinars, and joining professional associations. Mention specific resources or publications that you consider invaluable for new insights.

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Canva is revolutionizing the design process around the world. The company provides a user-friendly online platform that enables anyone to produce stunning, professional designs - granting them easy access to the realm of visual communication.

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CULTURE VALUES
Inclusive & Diverse
Diversity of Opinions
Passion for Exploration
Dare to be Different
Empathetic
Growth & Learning
BENEFITS & PERKS
Paid Holidays
Medical Insurance
Equity
401K Matching
Learning & Development
Social Gatherings
Flex-Friendly
Maternity Leave
Paternity Leave
Sabbatical
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
March 18, 2025

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