Senior Manager Marketing Operations

As the Senior Manager of Marketing Operations at Centivo, you will play a crucial role in managing HubSpot, optimizing lead management processes, and enhancing our marketing analytics. Your responsibilities will include strategic planning, developing marketing operations strategies, leading a talented team, and enforcing compliance with industry regulations. You’ll ensure data accuracy across systems and foster cross-functional collaboration to align marketing initiatives, ultimately driving the performance of our campaigns.

To excel as a Senior Manager of Marketing Operations at Centivo, you should have 5-8+ years of experience in marketing operations, including at least 2 years in a leadership position. Proficiency in HubSpot administration is essential, alongside strong strategic thinking skills. Candidates should possess excellent interpersonal abilities, proven experience in managing marketing automation projects, and an understanding of Account-Based Marketing (ABM) strategies.

The Senior Manager of Marketing Operations at Centivo directly contributes to our mission by enhancing marketing efficiency, ensuring data-driven decision-making, and creating impactful marketing campaigns. By overseeing lead management and analytics, you ensure that our initiatives resonate with our goal of providing affordable healthcare solutions, ultimately making a difference for workers and their employers.

In the role of Senior Manager of Marketing Operations at Centivo, you will primarily work with HubSpot for marketing automation and analytics as well as Salesforce for CRM insights. Your experience with these platforms will be crucial in managing data, tracking performance, and optimizing marketing initiatives to effectively reach our goals.

At Centivo, you can expect a collaborative and innovative work environment. As a Senior Manager of Marketing Operations, you'll be leading a dedicated team and will actively engage with various departments including sales, product, and engineering. The culture encourages teamwork, creativity, and a results-oriented approach, making it a motivating place for professional growth.

When answering this question, emphasize specific projects where you managed HubSpot functionalities. Discuss how you utilized HubSpot for lead management, campaign attribution, and data analysis, showcasing your proficiency and strategic approach to enhancing marketing performance.

In your response, highlight your strategic thinking process, starting with a deep understanding of business goals. Share methods you use to research market trends, analyze data, and coordinate with other departments, reinforcing how you translate insights into effective marketing strategies.

Focus on the importance of establishing standard operating procedures and regularly conducting data audits. Mention specific tools or platforms you've used to verify data accuracy and how you maintain compliance with regulations to protect sensitive information.

Share a concrete example detailing your role in launching a marketing automation project. Explain the objectives, the process you followed, the challenges faced, and how you overcame them, concluding with the measurable results and impact on marketing KPIs.

Discuss your project management approach, highlighting tools or methodologies (like Agile or Scrum) that help you stay organized. Illustrate how you delegate tasks effectively while ensuring that you are still overseeing the progress and quality of work across multiple initiatives.

Explain how you have successfully implemented ABM strategies in your previous roles. Provide examples of how you identified target accounts, personalized marketing efforts, and collaborated with sales teams to drive engagement and closures, emphasizing the outcomes achieved.

Discuss specific leadership practices you employ, such as regular feedback sessions, goal-setting initiatives, and professional development opportunities. Emphasize the importance of creating an open environment that encourages innovation, collaboration, and celebrating team successes.

Outline the regulatory frameworks you've worked within and how you've integrated compliance into daily operations. Emphasize your strategies for maintaining data security and privacy, ensuring that your team is trained and informed about compliance best practices.

Convey your understanding of important marketing performance metrics like conversion rates, funnel velocity, and overall campaign ROI. Discuss how you analyze these metrics to draw actionable insights that inform and improve future marketing efforts.

Share your methods for staying up-to-date, such as participating in industry webinars, following key thought leaders on social media, or attending conferences. Explain how you apply newfound knowledge to enhance marketing operations at Centivo.