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Customer-Facing Enablement Manager

We are seeking a Customer-Facing Enablement Manager to design, deliver, and manage enablement programs that empower our sales teams with the knowledge, tools, and resources they need to excel. The ideal candidate will focus on creating impactful training content, onboarding new hires effectively, and implementing mechanisms to track performance and knowledge assessments. This role is pivotal in ensuring sales teams are aligned with our products, services, and customer value propositions, ultimately driving revenue growth and customer satisfaction.

Key Responsibilities:

Content Creation & Training Development:

  • Design and develop engaging enablement content tailored to sales teams, including product overviews, competitive analysis, and customer value propositions.
  • Partner with Product, Marketing, and Sales teams to ensure content is accurate, relevant, and aligned with business goals.
  • Create interactive learning modules, presentations, and sales playbooks.
  • Develop role-specific training programs for Account Executives, Business Development Representatives, and other customer-facing roles.

Sales Onboarding:

  • Own and execute a comprehensive onboarding program for new sales hires, ensuring they quickly ramp up on products, processes, and sales strategies.
  • Create onboarding plans that include a mix of live sessions, e-learning modules, and hands-on activities.
  • Collaborate with HR and hiring managers to streamline the onboarding experience.

Assessment & Tracking:

  • Implement assessment tools to track and evaluate the progress of sales teams' knowledge retention and skills development.
  • Regularly analyze assessment data to identify areas for improvement and provide actionable insights to leadership.
  • Maintain a central repository for enablement content and learning materials.

Enablement Program Management:

  • Build and manage an enablement calendar, ensuring timely delivery of product updates, new hire onboarding sessions, and skill refreshers.
  • Stay updated on industry best practices to innovate and improve enablement strategies.
  • Partner with leadership to align enablement programs with overall sales objectives and KPIs.

Cross-Functional Collaboration:

  • Work closely with Sales, Product, and Marketing teams to stay informed about product launches, updates, and market trends.
  • Act as the primary point of contact for sales enablement, gathering feedback from the sales team to iterate on programs and resources.

Qualifications:

  • Bachelor’s degree in Business, Education, Marketing, or a related field.
  • 3–5 years of experience in Sales Enablement, Training, or a related role in SaaS or CPaaS industries.
  • Proven expertise in designing and delivering enablement programs for customer-facing teams.
  • Experience with Learning Management Systems (LMS), sales enablement tools, and content creation platforms.
  • Strong project management skills, with the ability to prioritize and manage multiple initiatives.
  • Excellent communication and presentation skills.
  • Analytical mindset with a focus on metrics and outcomes.

Key Competencies:

  • Content Development: Ability to translate complex product features into compelling and digestible training materials.
  • Strategic Thinking: Align enablement strategies with business objectives and adapt to changing priorities.
  • Collaboration: Foster strong cross-functional relationships to ensure programs are relevant and impactful.
  • Analytical Skills: Use data to measure the effectiveness of enablement initiatives and drive continuous improvement.
  • Customer-Centric Approach: Understand customer pain points and how to position products to address them effectively.

Average salary estimate

$80000 / YEARLY (est.)
min
max
$70000K
$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Customer-Facing Enablement Manager, CEQUENS

Are you ready to step into an exciting role that directly impacts the success of our sales teams? We’re on the hunt for a dynamic Customer-Facing Enablement Manager to join our innovative company. In this role, you will be the architect of engaging enablement programs, skillfully designing and delivering training that empowers our sales teams with the essential knowledge and tools to thrive. You’ll focus on developing impactful content, from product overviews to competitive analyses, while ensuring our teams are aligned with our core values and customer propositions. The opportunity to create interactive learning modules and comprehensive onboarding programs is at your fingertips! You’ll work collaboratively with Product, Marketing, and Sales teams, harnessing their insights to craft training that truly resonates. Beyond just content creation, you will implement robust tracking mechanisms to assess performance and facilitate continuous improvement. If you thrive on collaboration and enjoy cultivating a knowledge-rich environment, this position is tailor-made for you. You’ll manage our enablement calendar, ensuring timely delivery of vital updates and training sessions. Your analytical mindset will come into play as you regularly evaluate the effectiveness of the programs, making data-driven recommendations for enhancements. Join us as we strive for revenue growth and exceptional customer satisfaction by equipping our sales teams for success!

Frequently Asked Questions (FAQs) for Customer-Facing Enablement Manager Role at CEQUENS
What are the key responsibilities of a Customer-Facing Enablement Manager at our company?

The Customer-Facing Enablement Manager is responsible for designing and delivering enablement programs, creating engaging training content tailored for sales teams, managing onboarding processes, and implementing assessment tools to track the knowledge and skills of the sales force. This role also requires building strong cross-functional relationships with Product, Marketing, and Sales teams to ensure that all content aligns with company objectives and market trends.

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What qualifications are important for a Customer-Facing Enablement Manager role?

For a successful Customer-Facing Enablement Manager, having a Bachelor's degree in Business, Education, or a related field is essential. Candidates should have 3-5 years of experience in Sales Enablement or a related role, particularly within the SaaS or CPaaS industries. Proficiency with Learning Management Systems, sales enablement tools, and strong project management and analytical skills are key qualifications.

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What kind of training content should be developed by a Customer-Facing Enablement Manager?

A Customer-Facing Enablement Manager should develop a variety of training content, including product overviews, competitive analysis, sales playbooks, and role-specific training programs. Utilizing interactive learning modules and diverse formats will help cater to different learning styles and ensure that the training is both engaging and effective.

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How does a Customer-Facing Enablement Manager measure the effectiveness of enablement programs?

Effectiveness can be measured through the implementation of assessment tools and metrics. By regularly analyzing data on knowledge retention and skills improvement, the Customer-Facing Enablement Manager can identify areas needing enhancement and provide actionable insights to leadership, aiding in aligning enablement strategies with overall business goals.

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What skills are vital for a Customer-Facing Enablement Manager to possess?

Essential skills include strong content development capabilities, strategic thinking to align initiatives with business objectives, excellent communication and presentation abilities, and analytical skills to measure and adapt programs based on data insights. A customer-centric approach will also be crucial in understanding customer needs and conveying those within training materials.

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Common Interview Questions for Customer-Facing Enablement Manager
Can you describe your experience with designing training programs for sales teams?

To effectively answer this question, outline specific experiences, detailing the types of training you developed, the challenges you faced, and how your contributions improved sales performance. Highlight any feedback or metrics that demonstrate the success of your training initiatives.

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How do you prioritize the content and initiatives for your enablement programs?

Discuss your approach to prioritizing content based on varying factors such as sales team needs, product updates, and company objectives. Mention methods like stakeholder input, data analysis on past training effectiveness, and engagement feedback to support your process.

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What methods do you use to assess training effectiveness?

Provide examples of assessment tools or methods you’ve previously used, such as quizzes, surveys, or performance metrics. Explain how you analyze the data, make adjustments based on results, and ensure continuous improvement in your programs.

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How do you ensure cross-functional collaboration with Product and Marketing teams?

Emphasize the importance of regular communication and collaboration. You can discuss how you plan joint meetings, gather insights, and use those to shape your training content. Providing evidence of successful collaborations can make your response stronger.

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What strategies do you use for onboarding new sales hires?

Discuss your approach to creating a comprehensive onboarding program, including live sessions, e-learning modules, and hands-on activities tailored for different roles. Sharing past experiences where your onboarding program resulted in quicker ramp-up times can illustrate your effectiveness.

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How do you gather and incorporate feedback from sales teams regarding enablement resources?

Outline your preferred feedback channels, such as surveys, one-on-one meetings, or group sessions. Discuss how you have used this feedback in the past to iterate on your programs and improve resource relevance and impact.

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Can you provide an example of a successful enablement program you've developed?

Be specific about the program, what it aimed to achieve, and detail the processes you followed. Highlight the impact it had, such as improvements in sales metrics or team confidence levels, which can demonstrate your capability.

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How do you stay updated with industry trends affecting sales enablement?

Discuss sources you rely on, such as industry blogs, webinars, and peer discussions. Explain how staying informed allows you to adapt your strategies and keep your training relevant and effective.

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What challenges have you faced in sales enablement, and how did you overcome them?

Choose a challenge that highlights your problem-solving skills and resilience. Describe the situation, your approach to overcoming it, and the positive outcomes that resulted from your actions. Making the answer personal and relatable can create a lasting connection.

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What tools and technologies do you rely on for enablement content creation and delivery?

Be specific about the tools you’ve used, such as Learning Management Systems, content creation platforms, or collaboration tools. Discuss how these tools helped streamline your processes and enhance training experiences.

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Cequens is a Communication-Platform-as-a-Service (CPaaS) provider that specializes in omnichannel messaging. They facilitate the embedding of messaging, voice, and chat services into software for next-generation cloud communications. The company h...

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Full-time, remote
DATE POSTED
December 18, 2024

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