Campaigns Marketing Manager (JR101471)

At Clarion, our people are at the absolute heart of what we do.  We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity:

We have an exciting new role to support the Global Campaigns Senior Manager in delivering marketing campaigns across audience acquisition, partner marketing and membership sales.

The role sits in one of the dedicated customer hubs (client-based teams) and in that capacity works in tandem with CS/Activation and Sales, taking ownership of all marketing and campaign management aspects for the specified group of customers.

Key Responsibilities

• Reporting to the Global Campaigns Senior Manager to plan and execute marketing campaigns as required to support our business functions: audience acquisition, partner marketing and membership.
• Working in a team with relevant CS account manager and sales lead, provide necessary pre-sale (input to sales proposals, regular consultations, taking part in client meetings when required) and post-sale support, ensuring smooth execution of the partner marketing campaigns, suggesting optimisation for best results, facilitating customer retention and renewal.
• Provide campaign management support to Audience Campaigns manager and Membership Director, as instructed by line manager.
• Work collaboratively with the internal stakeholders to ensure smooth execution of the campaigns: liaise with the studio, the copywriter, marketing channels executives (email and social), product, data and analytics team as required to oversee the successful execution of the marketing campaigns.
• Brief in and oversee creation of marketing assets as required for campaigns under management.
• Brief email and CRM marketing manager and social media executive to distribute marketing content based on campaigns objectives.
• Seek input from Media team and Senior Media Manager when required to plan and optimise the campaigns under management.

Success Metrics:

• Efficient planning and management of campaigns with relevant internal and external stakeholders and delivery against set objectives and timelines.
• Efficient and effective communication, managing responsibilities and issues resolution with internal and external stakeholders.
• Active use data and evidence to manage campaign and optimise campaign results and assess and improve own performance.
• Demonstrable contribution to delivering successful business outcomes for partner.

Knowledge, Skills & Behaviours:

• Exceptional knowledge of best practice across email, social media, paid media, landing pages, websites and chatbots (ideally with depth knowledge in 2-3 channels).
• Demonstrable experience creating and delivering campaigns across multiple marketing channels.
• Demonstrable ability to manage the creation of designs and marketing materials.
• Strong project management skills – organized, proactive and able to multi-task.
• Knowledge of marketing performance metrics and optimisation tactics.
• Excellent communicator – great verbal and written communications skills that can translate campaign strategies in a simple way to a range of stakeholders and team members.
• Be a critical thinker with strong problem-solving skills - driven to understand “why” and takes the initiative to identify trends and gaps.
• Excellent time management skills and the ability to prioritize relevant tasks.
• Proven ability to work with data sets, interpret trends and provide analysis and recommendations based on data that support our goals.
• Proven ability to learn new tools and software quickly and independently.
• Highly proactive, initiating attitude – able to take prompt action to accomplish objectives and goals, with the energy and tenacity to address bottlenecks and barriers.

About Clarion Events

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/) 

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Celebration day off (e.g. birthday, Diwali, Eid, etc)
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Wellbeing Library (MYNDUP)
• Mentoring Programme
• Subsidised Café
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination – offered on site once a year for all employees