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Marketing Analyst, US Client Marketing, Community - job 1 of 7

This is an exciting time to join Visa's U.S. Marketing Services team, as we strengthen our focus on developing new partnerships and deepening relationships with established Issuers, Group Service Providers, and Processors.As part of the U.S. Marketing Services team, the Marketing Coordinator, Business Development, U.S. Client Marketing Community Issuers, Group Service Providers, and Processors will support the development, sell-in and program management of client programs that optimize the use of Visa marketing platforms/initiatives.This Coordinator is responsible for supporting partnership relationships with Visa’s issuer, processor and group service provider clients, and building best-in-class co-marketing plans that support business goals for both Visa and its clients. This position fills a key role in our expanded focus on business development efforts in the Community space.The U.S. Client Marketing team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. As part of the team, the Marketing Coordinator, Business Development, will be responsible for a supporting role in prospecting, pricing, and selling in marketing solutions for Visa’s issuer/GSP/Processor clients, while also working closely with the Marketing Delivery team on oversight of program execution and management. The Marketing Coordinator, Business Development will engage partner teams across Visa with oversight of execution on marketing programs to help grow our clients’ payment card business and support in driving incremental client and Visa revenue.The Marketing Coordinator must be able to thrive in a dynamic, fast-moving and highly matrixed environment. You are results-oriented, flexible, and have a “can do”, positive attitude. Additionally, you possess a strong track record in working collaboratively with internal team members, stakeholders and external clients. You should be detail oriented and will be responsible for support in planning marketing strategies and partnership initiatives to grow Visa’s business with Visa’s clients, through the activation of Visa marketing analyses, platforms/initiatives and strategic use of Visa’s sponsorship assets. In addition, you should be confident in communicating directly with clients through conference calls, video conferences, or in-person meetings. You will support important administrative functions across multiple platforms including managing budgets, using Visa tools & applications and financial reporting.This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.Basic Qualifications• 2 or more years of marketing and project management experience with a bachelor's degree or Advanced Degree (e.g. Masters, MBA, JD, MD)• You have prior experience in business development• You have prior experience in designing and executing multichannel marketing campaigns (i.e., paid social, search engine marketing, paid social, email, direct mail etc.) across the marketing lifecycle (acquisition, usage, retention, loyalty)• You have prior experience in managing agency partner relationships as part of client program developmentPreferred Qualifications• 3-5 years of work experience with a bachelor’s degree or more than 2 years of work experience with an advanced degree (e.g. Masters, MBA, JD, MD)• Your work experience is closely related to marketing and project management• Team player with experience coordinating cross functional, end-to-end projects that included a high level of detail and ability to ensure project deadlines and budgets are met• Self-motivated and proactive in asking questions / proposing solutions• Strong process orientation: able to create processes from scratch and able to identify and drive continuous improvements• Highly proficient in Excel, Word, and PowerPoint: you’re comfortable managing spreadsheets, devising formulas, creating pivot tables, and performing data analysis, while also building executive and client presentations• Strong written and verbal communication skills, you create visually clear, concise, and insightful work product and are comfortable presenting to senior leaders• A relationship builder who earns the trust and rapport of partners at multiple levels• Ability to thrive in high pressure situations and a fast paced and matrixed environment while being level-headed under pressure• Comfortable juggling multiple projects and quick to adapt to shifting priorities• Ability and initiative to self-manage when necessary and ability to multitask to support multiple efforts as needed• Experience running meetings with internal and external stakeholders• Ensure compliance and process correctness of projects to adhere to Visa key controls and brand standards• Digital marketing experience a plusWork Hours: Varies upon the needs of the department.Travel Requirements: This position requires travel 5-10% of the time.Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 89,900 to 121,600 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

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What You Should Know About Marketing Analyst, US Client Marketing, Community, Visa

Join the innovative team at Visa as a Marketing Analyst in the U.S. Client Marketing, specifically within the Community sector, located in Ashburn, VA. This role offers an exciting opportunity to engage with established issuers, group service providers, and processors, while you build best-in-class co-marketing plans that align with Visa's goals. As a Marketing Analyst, you'll support partnership relationships and program management, contributing significantly to Visa’s expanded focus on business development. You'll thrive in a dynamic environment, utilizing your two or more years of marketing and project management experience to strategize and optimize marketing solutions tailored to our clients’ needs. Your role will demand exceptional communication skills, as you'll directly interact with clients through various channels to drive engagement. Moreover, managing budgets and leveraging Visa’s marketing platforms will be key to your success. If you are results-oriented, detail-oriented, and possess a proactive mindset, this could be the perfect opportunity for you to grow both personally and professionally within Visa's vibrant culture. Benefit from a hybrid working arrangement while becoming part of a team that champions collaborative endeavors across functions, ultimately fostering Visa's vision to transform client partnerships through targeted marketing initiatives.

Frequently Asked Questions (FAQs) for Marketing Analyst, US Client Marketing, Community Role at Visa
What are the primary responsibilities of a Marketing Analyst at Visa?

As a Marketing Analyst at Visa, your responsibilities will include supporting partnership relationships with issuer, processor, and group service provider clients, while managing and optimizing client marketing programs. This role also necessitates collaboration with the Marketing Delivery team to oversee program execution and contribute to marketing strategy development.

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What qualifications do I need to apply for the Marketing Analyst position at Visa?

To apply for the Marketing Analyst position at Visa, candidates should have at least 2 years of marketing and project management experience, preferably complemented by a Bachelor’s or an advanced degree. Familiarity with multichannel marketing campaigns and experience managing agency partner relationships are also essential.

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How does the Marketing Analyst role at Visa contribute to client engagement?

The Marketing Analyst at Visa plays a vital role in enhancing client engagement by developing effective co-marketing plans that align with both Visa's objectives and the clients' business goals. This involves creating targeted marketing strategies and managing client interactions to foster strong relationships.

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Is experience necessary for the Marketing Analyst position at Visa?

Yes, while entry-level roles may require less experience, the Marketing Analyst position at Visa typically requires a minimum of 2 years of marketing and project management experience. Additional experience in business development or digital marketing is highly preferred.

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What is the work environment like for a Marketing Analyst at Visa?

The work environment for a Marketing Analyst at Visa is a hybrid setup, allowing employees to split their time between remote and office work. This position encourages a collaborative culture, where flexibility and adaptability are essential in a fast-paced setting.

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Common Interview Questions for Marketing Analyst, US Client Marketing, Community
How do you handle conflicts in team projects as a Marketing Analyst?

In resolving conflicts, I prioritize open communication and actively listen to all viewpoints. I find that discussing issues in a constructive manner helps facilitate collaboration and leads to practical solutions that benefit the entire team.

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Can you describe a successful marketing campaign you've managed?

Certainly! I successfully managed a multichannel marketing campaign that integrated social media, email, and direct mail, resulting in a significant increase in client engagement. I focused on data analysis throughout the campaign to optimize strategies and effectively meet our targets.

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What tools are you proficient in for marketing analytics?

I'm highly proficient in tools like Excel for data analysis, as well as marketing automation platforms such as HubSpot and Google Analytics. These tools equip me to evaluate campaign performance and derive actionable insights.

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How do you prioritize tasks when managing multiple projects?

I prioritize tasks based on project deadlines and overall impact on goals. Utilizing project management software helps me stay organized, while regular check-ins with my team ensure that we’re aligned on responsibilities and timelines.

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What strategies do you use to build relationships with clients?

I believe in establishing trust through consistent communication and delivering results. By scheduling regular updates and addressing client concerns proactively, I can foster strong, long-lasting partnerships.

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How do you ensure compliance and process adherence in your projects?

I ensure compliance by closely following established guidelines and protocols, while maintaining rigorous attention to detail. Regular audits and checklists help me confirm that all aspects of a project align with Visa's key controls.

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Describe a time you had to adapt to a sudden change in project direction.

In a previous role, I encountered a major pivot in project direction. By remaining flexible and collaborating closely with my team, we quickly assessed the new requirements and adjusted our strategy to meet the revised goals without losing momentum.

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What do you consider when developing a marketing plan?

When developing a marketing plan, I consider the target audience, data-driven insights, and overall business objectives. A thorough understanding of market trends and client needs allows me to tailor strategies that resonate effectively.

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How do you measure the success of your marketing campaigns?

I measure campaign success through key performance indicators (KPIs) such as engagement rates, conversion metrics, and return on investment. Regular reporting allows me to evaluate progress and refine strategies accordingly.

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What role do you think digital marketing plays in the future of Visa's strategies?

Digital marketing is crucial for Visa's future strategies as it enables real-time engagement with clients. Adopting innovative digital approaches allows Visa to stay ahead in evolving markets, driving deeper client connections and overall business growth.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
December 21, 2024

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