B2B Product Manager

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,

Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,

and the community as a whole.

We have a rich and storied history. Colibri is one of the pioneers of online professional education,

introducing some of the first web-based professional education courses in 2001. Today, the company’s

family of brands are the leading online professional education platforms in their respective end-markets.

We proudly to serve >1 million customers annually and employ more than 1,000 mission-aligned

professionals. To learn more, please visit: www.colibrigroup.com

Position Overview:

The B2B Product Manager in Healthcare is responsible for the strategic development, implementation, and management of healthcare products tailored for B2B clients. This role involves working closely with sales, product and marketing teams to ensure a deep understanding of the B2C products and ability to craft B2B offerings based on health systems needs. The role will craft offerings that meet market needs, comply with regulatory requirements, and drive business growth.  

• Conduct market research and meet and interview customers to help inform product creation and definition 
• Develop and execute the product vision and strategy for B2B healthcare solutions.  
• Define the B2B product roadmap, including ongoing product strategy, product planning, user experience design, and requirements development for new features. 
•  Work with cross-functional teams including engineering, design, marketing and sales to deliver high-quality products 
• Conduct market analysis to identify opportunities for product enhancements and new product development 
• Monitor product performance and gather insights to drive continuous improvement 
• GTM strategy creation. Collaborate with marketing and sales teams to create compelling product positioning and messaging 
• Work with and train sales teams on product features and benefits to ensure effective customer engagements. 

• 5-7 years of experience in B2B product management 
• Experience in interacting with both sales teams and customers to refine initial asks into actionable and data driven roadmap items.  
• Experience working closely with customers to deeply understand their needs and pain points. 
• Experience in healthcare education content is a strong nice-to-have and will be a differentiator in candidates. 
• Knowledge of common product management, project management, wireframing, testing, and analytics tools. 
• Metrics-driven experience in defining and developing products to meet customer requirements. 
• Excellent verbal and written communication skills, with strong attention to detail. 
• Organizational skills including project and task management and proven ability to meet deadlines. 

• ustomer Focus 
• Financial Acumen 
• Shaping Strategy 
• Driving Execution 
• Empowering Others 
• Cross-Functional Capacity 
• Industry Knowledge
• Influence 
• Building Relationships 
• Fostering Open Dialogue 
• Drive for Stakeholder Success 
• Adaptability  

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!