Sr. Manager, Acquisition Strategy

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Senior Manager, Acquisition Strategy contributes to a highly impactful team responsible for building audience-led acquisition strategies in support of our most critical growth drivers. This individual is adept at engaging research, data, and analytics to characterize business opportunity and recommend acquisition marketing approaches. S/he will understand how to drive impact throughout the acquisition marketing funnel and excel at building relationships and working across a matrixed enterprise.

This senior manager will have a track record of working with data and analytics to synthesize strategic points of view. S/he will have experience developing data-driven growth strategies (promotional and non-promotional) that have yielded significant marketplace growth. The candidate will have a track-record of in-market testing to optimize GTM and promotional efficiency and effectiveness. This individual will understand how to bring new product innovations to market, ideally within the technology and/or telecom spaces, and will have successfully launched successful new-to-market products and campaigns in the past.

The successful candidate is nimble, creative, and influential to evolve and push the business forward. S/he will have experience in roles combining marketing, customer insights, data analysis, and business execution in a fast-paced, matrixed environment. This visionary marketer will collaborate with other key functions including, but not limited to, media, marketing communications, brand strategy, product management, e-commerce, operations, and technology.

Job Description

Core Responsibilities

• Contribute to acquisition offer research agenda in partnership with CR&I, developing an understanding of what offers and constructs resonate in the market and that can drive demand, conversion, and channel performance
• Employ performance data, research, and competitive intelligence to develop strategic insights and recommendations on potential acquisition strategies
• Work closely with competitive intelligence teams to iterate on new acquisition GTM tactics in response to a rapidly evolving competitive landscape
• Partner with Media, Marketing, and GTM teams at to ensure offer presentation in-market is aligned to commercial / growth strategy and delivers expected business benefit
• Contribute to the strategic acquisition learning agenda, ensuring that we are continually testing our acquisition growth strategies in market and optimizing full-funnel KPIs
• Work closely with Product Management and Pricing / Packaging teams to develop commercialization plans for all new product / feature launches across the Xfinity portfolio
• Partner with GTM teams to inform the strategic consumer POR and ensure that the organization is focused on critical initiatives that will move the needle
• Support additional Acquisition and GTM responsibilities as needed
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Critical Capabilities/Minimum Qualifications

• Analytical skills – Gathers, analyzes and synthesizes insights from a variety of resources to develop hypotheses and inform strategy
• Strategic thinking - Translates broad strategies into clear, specific objectives and plans that can be implemented by individuals; Creates plans that address specific segments and need states
• Project management and attention to detail – able to manage all elements of a project from beginning to end, ensuring that critical initiatives are delivered in a timeline and complete manner
• Collaborating and Influencing - Works closely with many stakeholders and partners; invites and uses the opinions and perspectives of others; inspires people by engaging them in dialogue to gain commitment and bring them on board, linking their perspective to the intent; adapts their own approach to the audience, preparing for and working through possible resistance; resolves conflict by discussing individual issues with each person.
• Driving Results - Works to achieve goals while overcoming obstacles or planning for contingencies; shows sense of urgency about reaching goals; checks their own work and others against required quality standards; reviews performance and progress on a regular basis to ensure team is achieving results.
• Creative Thinking - Employs strategic and creative principles that will develop big, disruptive ideas deeply rooted in customer insights, derived from all consumer channels
• Bachelors Degree required; MBA preferred

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Acquisition Strategies, Analytical Thinking, Cross-Functional Partnerships, Go-to-Market Strategies, Leading by Influence, Marketing Strategies

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Education

Bachelor's Degree (Required)

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience

7-10 Years

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.