Performance Marketing Analyst

About Comun

At Comun we're building financial services to help Hispanic immigrants turn their hard work into upwards mobility.

Since launching our own bank infra one year ago, we’ve grown revenue 100x and crossed $1.5B in annual payments volume, $100M of which is money sent to families in Latin America. We currently offer banking and remittances solutions, and will launch more products this year.

We believe immigrants are the ultimate entrepreneurs, carrying a relentless work ethic in search of a better future for their families. Comun exists to serve them throughout their journey.

Learn more about us here

About the Role:

As the Performance Marketing on our rapidly growing team, you will play a pivotal role in expanding our highly successful performance marketing program. Your primary focus will be scaling our paid marketing budget by 5x or more while maintaining our industry-leading CACs. Serving as a crucial bridge between marketing, product, engineering, and data science, you’ll lead our marketing analytics strategy and execution to drive business growth and make a meaningful impact on the lives of millions of immigrants in the U.S.

What you’ll do:

• Set the strategy across all areas of performance marketing (paid search, paid social, website conversion rate optimization, etc.), with the willingness to be hands on. 

• Define, set, and report on full-funnel KPIs.

• Execute marketing investment optimization strategies with A/B testing, targeting optimization, event optimization, and audience segmentation across omni-channel campaigns. 

• Provide insights based on customer LTV modeling, ROI forecasting, incremental lift, and competitive positioning.

• Develop recommendations to refine audience targeting, creatives, and promotions using statistical testing to enhance performance across channels. 

• Build, scale, and maintain our marketing stack including tracking, measurement, attribution, and automation efforts. 

• Champion integration of new data sources and tools for predictive modeling, campaign management, budget allocation, and bid optimization.

You are:

• NOT just a manager - you’re excited to get your hands dirty.

• Highly technical and an analytical thinker with superior problem-solving and decision-making skills.

• Someone who is eager to learn. While you'll bring valuable expertise to Comun, you recognize that joining an early-stage company comes with unique challenges and opportunities. You're excited to grow, adapt, and expand your skillset to bridge any gaps and contribute meaningfully.

• Independent, self-motivated individual who works well under pressure with a positive, service-oriented attitude.

• Extremely detail-oriented and organized, with experience in gathering, structuring, monitoring, and validating data to ensure integrity and hygiene.

Requirements:

• Degree in Math, Statistics, Economics, or similar field

• 5+ years of experience in performance marketing.

• Fluency in data analysis tools such as SQL, Excel, Tableau, and Google Analytics.

• Strong understanding of B2C and digital marketing channels, including paid marketing platforms like TikTok, Meta, and Google. 

• Proven track record in using quantitative analysis, statistical analysis, and predictive modeling techniques to drive marketing decisions.

• Strong communication and presentation skills, capable of conveying complex data in a clear and understandable manner.

Team

We are a team of 30 based out of New York, coming from industry-leading companies like Brex, Nubank, Cruise, and Verkada. Over half of us are immigrants, and have experienced the problems we’re solving first hand. We value customer focus, high ambition, principled decision-making, and deep trust.

Benefits

• Competitive salary and generous equity

• Medical, dental, and vision insurance

• Gym Pass subscription

• Daily office lunch in NYC Office

• Paid parental leave

• Flexible PTO

• Remote-friendly when traveling

• Bi-annual company-wide offsites

• 401(k) for US employees

• Visit to our NYC Office for remote team members

• Visa sponsorship

Comun is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics.