Director, Account Based Marketing (ABM)

Meet Yubico: the inventor of the YubiKey––the world's first and leading security key. Our company’s mission is to make secure login easy and available for everyone. Yubico was founded in 2007 by Stina and Jakob Ehrensvard, and recently went public on Nasdaq First North Growth Market Stockholm: YUBICO. Our customers include Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps. We  are a global company with a strong company culture and employees located in over 14 countries. Yubico’s  headquarters are based in  Stockholm, Sweden and Santa Clara, CA.  Aligned with our mission to make the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward.

At Yubico, we offer:

Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite. The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority.

Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a diverse, equitable, and inclusive workplace where everyone feels like they belong. Aligned with this, our employees have created some pretty cool Employee Resource Groups: YubiPride, YubiBIPOC, YubiSustainability and YubiWomen. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).

Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. We host an all-team event in a new location every year where we plan for upcoming quarters, set goals, and most importantly, host fun events to encourage team building outside of the workplace. Check out our Life at Yubico Page on LinkedIn and our awards here.

The Role:

We are seeking an experienced Director, Account Based Marketing (ABM) to lead and elevate our ABM initiatives. This role requires a seasoned professional with expertise in B2B marketing and ABM strategies, capable of driving significant business impact through highly targeted and personalized marketing efforts. The Director, ABM plays a pivotal role in crafting a global account-first strategy, and aligning marketing with sales to drive revenue from key accounts.

• Develop, refine, and execute a sophisticated ABM strategy aimed at targeting high-value accounts and driving revenue growth.
• Lead the identification and segmentation of target accounts in collaboration with sales and operations leadership.
• Design bespoke marketing programs for different account segments, focusing on the challenges and opportunities unique to each segment.
• Oversee the planning, execution, and optimization of multi-channel ABM campaigns.
• Guide the development of high-impact content and messaging that resonates with key decision-makers at target accounts.
• Partner with Product Marketing, Field Marketing, Design teams and our digital agency to develop and deliver personalized experiences across digital and offline channels.
• Serve as the primary liaison between marketing and sales teams on ABM initiatives, ensuring collaboration and alignment on goals, strategies, and execution.
• Provide strategic insights and guidance to sales teams, helping them engage more effectively with target accounts.
• Lead the analysis of ABM campaign performance, using data to uncover insights, measure ROI, and drive campaign and tactics optimization.
• Prepare and present detailed performance reports highlighting successes, challenges, and opportunities for improvement.
• Foster a collaborative and innovative cross-functional team environment.
• Manage the ABM budget, ensuring optimal allocation of resources to achieve and grow positive ROI.

• 10+ years of experience in B2B marketing, with a minimum of 3 years in a senior or leadership role focused on ABM.
• Proven success in developing and executing ABM strategies that drive significant revenue growth and account penetration.
• Experience collaborating with sales teams and aligning marketing efforts with sales goals.
• Expertise in intent tools (6Sense, Foundry, etc.), marketing automation platforms (Marketo, HubSpot, etc.) and CRM systems (Salesforce).
• Strong analytical and data interpretation skills, and the ability to extract and explain actionable insights.
• Communication and leadership skills.
• Creative problem-solving abilities, a strategic mindset, and the willingness to roll up your sleeves and dig in. 
• Proven ability to manage multiple complex projects simultaneously in a fast-paced environment.

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Our U. S. benefits are designed for your overall well-being:

Health coverage. We’ve got you covered with top of the line health plans, including dental and vision. We pay 100% of your premium and 85% for your family.

Retirement plan. Our retirement plan includes a 401K dollar per dollar match up to 6% with a cap of $6K/year. Immediate vesting.

Wellness reimbursement. We provide you with $100 monthly reimbursement that you can use on your gym membership, a massage, or your favorite online fitness classes. 

Learning and development. We encourage your professional growth and offer a yearly development stipend of $3,000 and mentorship program. 

Time off. We offer a total of 15 vacation days plus 10 holidays, and 7 sick days a year.

Paid parental leave. We love welcoming new members to our YubiFamily! You will have 8 weeks paid 100% so you can take care of your new family. 

Commuter Benefits. If you need to commute to the office, we offer commuter benefits. 

Strong mission & company values. We’re a global team on a global mission to make the internet more secure for everyone. We believe that every person’s work matters. That you should always be nice, stay humble, and have fun, and never take yourself too seriously.

We are an equal opportunity employer, we value diversity and uphold an inclusive environment where all people feel that they are equally respected and valued. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, religion, national origin, disability, protected Veteran status or any other characteristic protected by law. We'd love to learn about what you can add to our diverse team. We are an E-Verify Participating Employer.

Yubico does not accept agency resumes or referrals so please do not send them to our careers staff or employees. Yubico is not responsible for any fees related to unsolicited resumes or referrals.

Personal data submitted through this form is used for managing Yubico’s recruitment activities, which include facilitating any application you make, setting up and conducting interviews and tests for applicants, evaluating and assessing results and selecting candidates, and as otherwise needed in our recruitment and onboarding processes. The use of your personal data may also be necessary prior to entering into a contract with you (that is prior to offering you a job with Yubico). Your personal data will only be used for the purposes for which it was collected and in accordance with the Yubico Privacy Notice. We only keep your personal data for as long as necessary and in compliance with Yubico’s record retention policies. If you have asked us to, we will keep you informed of other opportunities at Yubico. We do this in various ways, including email and by phone. If at any time you do not want us to contact you or use your information as described herein please contact us at jobs@yubico.com to let us know and we will delete all such information. Providing your personal data is voluntary, but necessary to join our talent community, and if you do not agree to provide your data, we will not be able to consider you as part of our talent community.

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