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Marketing Manager, Japan - Matterport

Marketing Manager, Japan - Matterport

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Job Description

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CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.  Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. 

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers.  We’ve continually refined, transformed, and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors.  We continue that effort today and are always working to improve and drive innovation.  This is how we deliver for our customers, our employees, and investors.  By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

About the Role:

We are looking for a highly motivated and results-driven Marketing Manager, Japan to lead Matterport’s marketing efforts in one of our most dynamic and unique markets. This role will be instrumental in driving the marketing pipeline, enhancing brand awareness, and supporting revenue growth in Japan. As a key member of the International (EMEA & APJ)  marketing team, you will design and execute marketing activities, collaborate closely with sales and channel partners, and manage marketing initiatives  that resonate with the Japanese market. The ideal candidate thrives in a fast-paced environment, is an individual contributor and can operate independently and within a team by maximising the impact with available resources.

You will work with the existing Japan Country leader & sales team to shape & expand Matterport's presence in Japan while contributing to the company’s global mission of transforming the built world. 

This role reports to the Senior Director International Marketing and will require travel around the major cities in Japan, fluent Japanese and English speaking is essential.  

Responsibilities:

  • Develop quarterly marketing plans: Working alongside the Japanese Country leader Create and execute marketing plans tailored to the Japanese market, ensuring alignment with Matterport’s global Promote/Operate marketing objectives.

  • Pipeline Growth: Drive pipeline growth through working with our global teams and agencies on paid media as well as developing and executing local activities like  campaigns, events, webinars, PR and other programs that convert prospects into customers.

  • Channel Marketing: Collaborate with channel partners to develop and implement co-marketing programs that drive partner engagement and sales. Manage the MDF program locally ensuring compliance of activities and payments

  • Brand Awareness: Increase Matterport’s visibility and credibility in Japan by executing brand-building activities such as PR, events, and localised content creation.(case studies)

  • Budget Management: Plan and manage the regional marketing budget, ensuring optimal allocation of resources for maximum ROI.

  • Data-Driven Decisions: Use analytics and KPIs to measure campaign performance and adjust strategies for continuous improvement.

  • Cross-Functional Collaboration: Work closely with Sales (Country Leader, Account Executives, Channel Account Managers and BDRs) and regional & global marketing to ensure alignment and effective execution of initiatives.

  • Travel up to 10% of the time
     

Basic Qualifications:

  • Bachelor's degree from an accredited, not-for-profit University or College

  • A track record of commitment to prior employers.

  • A highly resourceful and independent marketer with a minimum of 8 years experience in marketing roles and a proven track record of executing impactful marketing activities in a fast-paced environment.

  • Fluent in Japanese and English, with a deep understanding of Japanese market dynamics, cultural nuances, and customer preferences. 

  • Able to manage weekly calls with teams based in the UK, Singapore and US Experienced in direct sales and channel marketing

  • Able to create and support channel co-marketing programs.

  • Energetic, presentable and professional

  • Excellent written, verbal and presentation skills

  • A team player who works closely with the sales team to understand their goals & challenges, translating these into actions delivering pipeline and revenue.

  • Data-driven, with a strong ability to analyse performance metrics and adjust strategies to achieve measurable results.

  • Skilled in digital marketing, demand generation, and event management, with a track record of delivering pipeline growth.

  • Familiar with using Marketing & Sales tools, such as Groove, SFDC, Marketo

  • Background in the Technology/Saas industry is preferable. 
     

What’s In It For You?
When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. 
 

We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.
 

Our benefits package includes (but is not limited to): 

  • Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug

  • Life, legal, and supplementary insurance

  • Virtual and in person mental health counseling services for individuals and family

  • Commuter and parking benefits

  • 401(K) retirement plan with matching contributions

  • Employee stock purchase plan

  • Paid time off

  • Tuition reimbursement

  • On-site fitness center and/or reimbursed fitness center membership costs (location dependent)

  • Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups

  • Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing

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What You Should Know About Marketing Manager, Japan - Matterport, CoStar

Are you ready to take on a challenging role as a Marketing Manager in Japan for Matterport? At Matterport, we are on a mission to transform how the world experiences real estate through our cutting-edge technology. As a Marketing Manager, you will play a key role in driving the marketing pipeline and enhancing brand awareness in one of our most dynamic markets. This home-based position in Japan offers you the opportunity to work independently while also collaborating with incredible teams across the globe. You will create and execute marketing plans specifically tailored to the Japanese market, ensuring they align with our overall marketing objectives. Your experience will be vital in developing local campaigns, events, and marketing initiatives that resonate with our audience while contributing to growth. If you have at least 8 years of marketing experience, fluency in Japanese and English, and a knack for data-driven decision-making, we want you on our team! Travel is expected occasionally to foster relationships and strengthen our presence in major cities throughout Japan. Join us at Matterport and help us empower businesses and individuals to unlock the full potential of real estate!

Frequently Asked Questions (FAQs) for Marketing Manager, Japan - Matterport Role at CoStar
What are the primary responsibilities of a Marketing Manager at Matterport in Japan?

As a Marketing Manager at Matterport in Japan, your primary responsibilities include developing quarterly marketing plans tailored to the Japanese market, enhancing brand awareness through local campaigns and collaborations, and managing the regional marketing budget for optimal ROI. You will also focus on driving pipeline growth, working closely with sales teams, and leveraging analytics to adjust strategies continuously.

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What qualifications do you need to apply for the Marketing Manager position at Matterport?

To apply for the Marketing Manager position at Matterport, candidates should have a Bachelor's degree, at least 8 years of marketing experience, and be fluent in both Japanese and English. Additionally, having a background in Technology or SaaS industries, as well as skills in digital marketing and data analysis, is highly beneficial.

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How can I increase my chances of being hired as the Marketing Manager for Matterport in Japan?

Increasing your chances of being hired as the Marketing Manager for Matterport in Japan involves showcasing your unique experience in executing impactful marketing initiatives, your ability to analyze performance metrics, and sharing examples of your collaborative work with sales teams. Expressing your understanding of Japanese market dynamics and cultural nuances is also important.

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What type of marketing activities will the Marketing Manager in Japan lead at Matterport?

The Marketing Manager in Japan will lead various marketing activities such as localized campaigns, PR events, webinars, and co-marketing programs. You'll collaborate closely with both internal teams and external channel partners to boost brand engagement and drive sales in the region.

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What benefits can I expect when working as a Marketing Manager at Matterport?

Working as a Marketing Manager at Matterport comes with generous benefits including comprehensive healthcare coverage, retirement plans with matching contributions, paid time off, and opportunities for professional growth through training and tuition reimbursement. Additionally, you will enjoy a dynamic and collaborative work environment.

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Common Interview Questions for Marketing Manager, Japan - Matterport
Can you describe your experience with marketing strategies tailored for the Japanese market?

In answering this question, highlight specific marketing strategies you've implemented that were tailored to the Japanese cultural and consumer behavior nuances. Discuss the outcomes of these strategies, emphasizing how your understanding of local trends led to successful campaigns.

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How do you measure the effectiveness of a marketing campaign?

Explain your approach to using analytics and KPIs to measure a campaign's success. Share examples of metrics you track, such as conversion rates or customer engagement, and how you adjust your strategies based on data.

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What techniques do you use to enhance brand awareness in a competitive market?

Discuss techniques such as leveraging social media, content marketing, and PR campaigns to build brand awareness. Provide examples of how you've successfully executed these techniques to stand out in competitive markets.

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Can you give an example of a time you successfully collaborated with sales teams?

Share a specific instance where you worked with a sales team to achieve a goal. Detail how you ensured alignment between marketing and sales objectives and the impact this collaboration had on overall success.

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What challenges have you faced in your previous marketing roles and how did you overcome them?

Identify a significant challenge you faced, such as budget constraints or limited resources. Discuss the creative solutions you implemented to overcome the challenge and the lessons learned from the experience.

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How do you stay updated on the latest marketing trends?

Discuss your methods for keeping up with marketing trends, such as attending conferences, participating in webinars, and reading industry publications. Emphasize your commitment to continuous learning and adaptation in the ever-evolving marketing landscape.

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What do you believe is the most critical aspect of managing a marketing budget?

Explain the importance of allocating resources effectively based on strategic priorities. Discuss your experience in budgeting, analytics, and adjusting spending based on performance metrics to maximize ROI.

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How do you approach creating localized content for marketing campaigns?

Elaborate on your approach to understanding the target audience’s preferences and cultural references. Provide examples of content you have localized successfully that resonated with specific markets.

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What are your strongest skills that you bring to the Marketing Manager position at Matterport?

Focus on key skills such as digital marketing expertise, strong analytical abilities, and exceptional communication skills. Share experiences that highlight how these skills have contributed to your success in previous roles.

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What motivates you to work in marketing?

Reflect on your passion for creativity, problem-solving, and the impact marketing can have on business success. Share personal anecdotes that demonstrate your enthusiasm for connecting brands with consumers.

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OUR MISSIONWe are digitizing the world's real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.

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DATE POSTED
March 28, 2025

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