Customer Engagement Manager

Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future. By leveraging AI-driven insights, data analytics, and seamless digital experiences, we provide no-interest cash advances. We aspire to build a financial eco-system to include credit-building and personalized financial management tools which will empower users to break free from the cycle of debt and achieve long-term financial stability.

Taking a non-traditional approach to financial relief, Credit Genie empowers borrowers to collaborate more effectively with lenders to find fair solutions. Our innovative solutions have provided over 1 million users with more efficient, transparent, and equitable access to credit, giving them the tools they need to regain financial control.

With 3.2M downloads and over 600K active customers, 74K reviews averaging 4.7 stars, Credit Genie’s mission is rooted in transparency, accessibility, and financial empowerment. Credit Genie is redefining the way consumers manage credit and interact with financial institutions. Backed by Khosla Ventures and led by industry pioneers, the company is building the future of inclusive finance through cutting-edge technology and customer-centric solutions.

Founded in 2019 by Ed Harycki, former Swift Capital Founder (acquired by PayPal 2018). Backed by Khosla Ventures and led by industry pioneers from companies such as PayPal, Apple, Amazon, Tesla, Square, Cash App, DoorDash, the company is building the future of inclusive finance through cutting-edge technology and customer-centric solutions.

Overview

As a Customer Engagement Manager, you will be responsible for designing and executing customer engagement strategies that drive user acquisition, retention, and overall satisfaction. You will work closely with cross-functional teams including product, marketing, and analytics to deliver personalized and impactful communications through industry-leading tools like Braze and Iterable.

What You'll Do

• Strategy Development & Execution:

  • Design and implement customer engagement programs tailored to mobile app users.

  • Develop a deep understanding of customer behaviors and leverage insights to create targeted campaigns.

  • Work in a data-driven manner, continuously testing, iterating, and optimizing engagement initiatives.

• Campaign Management:

  • Lead end-to-end campaign planning, including audience segmentation, messaging, and multi-channel deployment.

  • Utilize Braze, Iterable, and other relevant tools to automate and personalize customer journeys.

  • Collaborate with creative teams to ensure high-quality content and messaging consistency across channels.

• Cross-Functional Collaboration:

  • Partner with product, marketing, and analytics teams to align customer engagement strategies with overall business objectives.

  • Provide actionable insights from customer interactions to influence product improvements.

  • Work in a dynamic, startup environment, taking initiative and ownership of projects from conception to execution.

• Performance Analysis & Reporting:

  • Track and analyze campaign performance using key metrics (e.g., engagement rates, conversion rates, and customer lifetime value).

  • Generate detailed reports and present findings to stakeholders, recommending strategies for ongoing improvement.

  • Monitor industry trends and best practices to keep the company at the forefront of customer engagement innovation.

Requirements

• 3+ years in customer engagement, digital marketing, or a related field, ideally within a mobile app or tech startup environment.

• Proven experience managing customer engagement platforms such as Braze, Iterable, or similar tools.

• Demonstrated success in developing and executing data-driven engagement strategies.

• Strong analytical skills with the ability to interpret data and generate actionable insights.

• Excellent written and verbal communication skills.

• Highly motivated with a proactive, ownership mindset and a willingness to take initiative in a fast-paced, evolving environment.

• Ability to manage multiple projects simultaneously and work effectively both independently and in a collaborative team setting.

• Comfort working in a startup environment, with the agility to adapt and thrive amidst change.

Nice to Have

• Experience working with products related to lending, credit cards, payments, or other financial services.

• Strong experience with A/B testing and split testing methodologies.

• Familiarity with mobile app ecosystems and financial technology.

Benefits and Perks

Our goal is to provide a comprehensive offering of benefits and perks that promote better financial, mental, and physical wellness.

We believe working alongside each other is the best way to build a great product and company culture. While the expectation is to spend most of our time in office, we want to allow flexibility to employees when needed. Our goal is to provide an office environment for everyone that is inclusive and fosters collaboration while allowing for deep focus and productivity.

We understand that there are circumstances that require travel and flexibility, we want to support everyone in those moments and allow flexibility when needed.

Here are some highlights of our benefits and perks offerings, feel free to ask your recruiting partner for more details on our comprehensive offering for employees.

•  100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment. 

• 401(k) with a 2.5% match and immediate vesting 

• Meal program for breakfast, lunch, and dinner

• Monthly fitness reimbursement up to $100

• Life and accident insurance

• Flexible PTO

Your actual level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience. Base salary is just one part of your total compensation and rewards package at Credit Genie. You may also be eligible to participate in the bonus and equity programs. You will also have access to comprehensive medical, vision, and dental coverage, a 401(k) retirement plan with company match, short & long term disability insurance, life insurance, and flexible PTO along with many other benefits and perks.

Credit Genie is a proud Equal Opportunity Employer where we welcome and celebrate differences. We are committed to providing a workspace that is safe and inclusive, where everyone feels supported, connected, and inspired to do their best work. If you require any accommodations to participate in our recruitment process, please inform us of your needs when we contact you to schedule an interview.