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Senior Email Marketing Manager - job 2 of 2

Please Note: This is an on-site position located in Atlanta, GA. Crisp is committed to supporting candidates by offering relocation assistance for qualified applicants who require moving to the Atlanta area.

About Crisp

At Crisp, we're on a mission to make a $100B impact by helping 10,000 law firms grow their revenue by $10,000,000 each. As North America's #1 law firm growth company, we've achieved proven product-market fit, built a nationally recognized brand, and established ourselves as leaders in legal marketing and business coaching.

Our rapid growth (1470%+ in the past three years) has earned us a spot on the Inc. 5000 List for seven years and recognition as one of Atlanta’s fastest-growing companies for nine consecutive years.

We’ve also cemented our position as an industry leader across all verticals with the #1 best-selling book in the legal category, The Game Changing Attorney, the #1 podcast for legal market leaders, The Game Changing Attorney Podcast, and the #1 law firm growth conference on Earth, the Crisp Game Changers Summit.

If you’re looking for a place to work with unmatched opportunities for growth, industry-leading compensation and benefits, and the chance to make a real, tangible impact on the legal industry, Crisp is the place for you.

About the Role

n this role, you will be responsible for developing and executing strategies that engage, nurture, and retain business customers throughout their entire journey—from initial awareness to long-term advocacy.

A core focus of this position involves maintaining best-in-class deliverability standards (achieving 98%+ deliverability rates) through proactive management of email authentication protocols (SPF, DKIM, DMARC), IP warming strategies, and overall sender reputation.

Responsibilities

  • Own end-to-end lifecycle marketing campaigns at scale, leveraging email as a primary channel to move prospects through the sales funnel.

  • Design strategic touchpoints throughout the customer journey to increase engagement, accelerate pipeline velocity, and compress time-to-revenue for net-new opportunities.

  • Create and manage marketing automation workflows in Hubspot.

  • Implement and maintain best practices for email deliverability, including list hygiene, authentication protocols (SPF, DKIM, DMARC), and IP warming strategies, consistently maintaining 98%+ deliverability rate, <2% bounce rate, and 90+ sender reputation scores.

  • Leverage data-driven insights to continuously improve campaign performance, email workflows, and automated sequences.

  • Prepare regular performance reports for marketing leadership and key stakeholders.

  • Build and maintain a knowledge base of technical documentation, proven strategies, and best practices, creating accessible playbooks for the team.

Requirements

  • 5+ years of experience as an Email Marketing Manager, Lifecycle Marketing Manager or similar role.

  • Proven ability to drive net-new revenue, primarily through email marketing.

  • Proficiency with Hubspot Enterprise Platform (Marketing Hub, Sales Hub, Operations Hub & Content Hub)

  • Experience managing email programs with 250K+ monthly sends.

  • Expert knowledge of email deliverability including authentication, reputation management, list hygiene, maintaining 98%+ delivery rates.

  • HTML/CSS Proficiency (for developing responsive emails)

Not Required But a Bonus

  • Zapier Experience

  • Experience supporting account-based sales initiatives.

  • 3rd party integrations using REST API.

  • Salesforce experience.

  • Marketing attribution and modeling.

  • Data visualizations.

  • Cold email campaigns.

Benefits

  • 100% Company Paid Health/Vision/Dental

  • 4% 401K Match

  • Generous Paid Time Off

  • Paid Parental Leave for New Parents

  • Paid Relocation for Non-Local Candidates

Please apply directly—reaching out to the hiring manager or other Crisp team members won't improve or fast track your application.

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Average salary estimate

$100000 / YEARLY (est.)
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$80000K
$120000K

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What You Should Know About Senior Email Marketing Manager, Crisp

Are you an Email Marketing whiz with a strong track record in driving revenue through strategic email campaigns? Crisp, the leading law firm growth company based in Atlanta, is on the lookout for a Senior Email Marketing Manager to join our rapidly growing team. In this exciting role, you'll be at the forefront of developing and executing innovative lifecycle marketing strategies that engage and nurture our business customers from their initial awareness to long-term advocacy. You'll have the chance to own end-to-end marketing campaigns, ensuring that we achieve a staggering 98%+ email deliverability rate by managing authentication protocols and using data-driven insights to refine our approach. If you have over five years of experience in email marketing and are proficient in the Hubspot platform, we want to hear from you! Crisp is not just about working hard; we believe in creating a culture of growth, offering competitive compensation, and providing relocation assistance for candidates ready to make the move. It's a perfect opportunity to impact the legal industry significantly. Come join us at Crisp, where your email marketing expertise can shine, and help us help 10,000 law firms in reaching their revenue goals while enjoying top-notch benefits in a vibrant work environment!

Frequently Asked Questions (FAQs) for Senior Email Marketing Manager Role at Crisp
What are the responsibilities of a Senior Email Marketing Manager at Crisp?

As a Senior Email Marketing Manager at Crisp, you will be responsible for developing and executing lifecycle marketing strategies that engage potential and existing business customers. Your key responsibilities include owning end-to-end marketing campaigns, creating strategic touchpoints in the customer journey, and implementing best practices for email deliverability, ensuring we maintain high standards in sending communications effectively. Additionally, you'll leverage data insights to continuously enhance campaign performance and create documentation that can serve as a playbook for the team.

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What qualifications are required for the Senior Email Marketing Manager role at Crisp?

To be considered for the Senior Email Marketing Manager position at Crisp, you should have at least 5 years of experience in similar roles, showcasing your ability to drive revenue through email marketing. Proficiency with the Hubspot Enterprise Platform and a strong understanding of email deliverability standards are crucial. While not mandatory, additional skills such as HTML/CSS proficiency, Zapier experience, and knowledge of Salesforce will give you an edge in the process.

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What does the email marketing strategy at Crisp involve?

The email marketing strategy at Crisp focuses on nurturing business customers throughout their journey. This involves designing and executing comprehensive lifecycle campaigns that encourage engagement and accelerate revenue generation. You will work to maintain best-in-class deliverability rates, which involve managing technical aspects such as email authentication and sender reputation. By analyzing campaign performance data, you will refine strategies and contribute to continuous improvements that drive success.

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How does Crisp support its Senior Email Marketing Manager in their role?

Crisp is dedicated to fostering a supportive work environment for its Senior Email Marketing Manager. This role offers unmatched opportunities for growth, backed by a culture that emphasizes innovation and collaboration. You will have access to industry-leading benefits including generous paid time off, company-paid healthcare, and 401K matching. Additionally, we provide ongoing training and a knowledge base to ensure you have the resources needed to excel in your position.

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Where is the Senior Email Marketing Manager position located?

The Senior Email Marketing Manager role at Crisp is an on-site position based in Atlanta, GA. For candidates willing to relocate, Crisp offers relocation assistance to help you transition smoothly to our vibrant city while contributing to our mission of transforming the legal industry.

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Common Interview Questions for Senior Email Marketing Manager
Can you explain your process for developing an email marketing strategy?

When asked about your process for developing an email marketing strategy, start by outlining how you assess the target audience and define campaign goals. Discuss your approach to creating personalized content, segmenting email lists, planning email cadence, and selecting the right metrics for measuring success. Make sure to emphasize your experience with monitoring deliverability rates and how you tune campaigns to improve performance continually.

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How do you ensure high email deliverability rates?

To ensure high email deliverability rates, I focus on maintaining a clean email list, implementing proper authentication protocols like SPF, DKIM, and DMARC, and adopting IP warming strategies. I regularly monitor sender reputation and conduct A/B tests to determine the best content and sending times. It's important to understand data analytics to refine strategies; consistently maintaining a good reputation ensures our emails land in the inbox rather than the spam folder.

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What tools do you use to manage email marketing campaigns?

I primarily use HubSpot for managing email marketing campaigns, leveraging its various tools for automation and analytics. Also, I utilize additional tools for segmentation analysis, A/B testing, and performance tracking. Being proficient with these platforms allows me to maximize the effectiveness of email campaigns and ensure that we're utilizing data-driven insights to refine our strategies.

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Share an example of a successful email campaign you've managed.

In an interview, when asked about a successful email campaign, I recommend sharing a specific example that highlights key metrics of success. Focus on the campaign goals, audience segmentation, and the strategies implemented, such as content personalization and timing. Discuss the positive impact on engagement metrics and how it led to higher conversion rates, showcasing your ability to drive revenue through email marketing.

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How do you handle negative feedback or low engagement from an email campaign?

Addressing negative feedback or low engagement is vital for growth. I would first analyze campaign metrics to identify specific issues, such as open and click rates, and gather feedback from the audience if possible. Based on these insights, I would refine the content, adjust the target audience, and experiment with different subject lines or sending times to boost engagement. Open communication with the audience can also lead to valuable insights on their preferences.

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What metrics do you consider most important in evaluating an email marketing campaign's success?

When evaluating an email marketing campaign, I focus primarily on open rates, click-through rates, conversion rates, bounce rates, and overall ROI. These metrics provide a clear picture of how engaged the audience is and whether we are meeting our campaign objectives. Analyzing these metrics helps identify areas for improvement and develop better strategies for future campaigns.

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How do you incorporate feedback into your email marketing campaigns?

I believe that feedback is essential for improving email marketing campaigns. I typically conduct surveys post-campaign or engage in conversations with our audience to gather their thoughts on content, frequency, and overall experience. Using this feedback, I can tailor future campaigns to better meet their needs, enhance engagement, and drive results.

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What are some common mistakes to avoid in email marketing?

Some common mistakes to avoid in email marketing include not segmenting your audience, neglecting mobile optimization, failing to analyze and act upon campaign performance data, and sending emails too frequently or infrequently. It’s crucial to maintain a balance in frequency and provide relevant content that resonates with your audience to drive engagement and reduce unsubscribes.

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How do you approach A/B testing in your email campaigns?

In my approach to A/B testing, I focus on one variable at a time, such as subject lines, call-to-action buttons, or content format. By carefully monitoring the results, I can discern which version performs better among different segments of the audience. Based on these insights, I continually optimize future campaigns to ensure maximum engagement and conversion.

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What role does customer segmentation play in your email marketing strategy?

Customer segmentation plays a crucial role in my email marketing strategy as it allows for targeted messaging tailored to different audience groups. By segmenting based on demographic factors, past behavior, or engagement levels, I can craft messages that resonate more effectively, leading to increased engagement and conversion rates. Personalization through segmentation maximizes the relevance of content and fosters stronger relationships with our audience.

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DATE POSTED
March 13, 2025

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