Wholesale Account Executive - job 3 of 4

The Wholesale Account Executive at Curaleaf is crucial for overseeing sales efforts in the wholesale sector. Responsibilities include managing all sales for wholesale accounts, developing state-specific strategies, nurturing customer relationships, and achieving revenue targets. The role also entails conducting sales calls, organizing promotional events, and collaborating with marketing to strengthen campaign initiatives.

To succeed as a Wholesale Account Executive at Curaleaf, candidates must possess a bachelor's degree or equivalent experience, along with at least two years of professional sales experience, including a year in B2B wholesale. A solid understanding of the cannabis industry, the ability to adapt to changing trends, and strong communication and organizational skills are essential.

A typical day for a Wholesale Account Executive at Curaleaf is fast-paced and varied. You’ll start by conducting sales calls to check in with existing accounts, followed by outreach to develop new relationships. You’ll collaborate with the marketing team to ensure promotional strategies align with market needs, attend client meetings, and travel throughout your territory, while consistently tracking and reporting on sales metrics.

The Wholesale Account Executive position at Curaleaf requires 100% travel throughout the region, primarily to manage existing accounts and pursue new business opportunities. Candidates should be prepared for road travel that may include occasional overnight stays, ensuring they effectively cover their assigned territory.

Curaleaf offers a robust benefits package for Wholesale Account Executives including competitive pay, health, dental and vision coverage, a generous PTO policy, a 401(K) retirement plan, life insurance, long-term disability benefits, as well as employee referral bonuses and product discounts to support a fulfilling work-life balance.

When prioritizing sales efforts, I focus on data-driven decisions. I analyze sales metrics to identify high-potential leads and prioritize outreach accordingly while ensuring I maintain relationships with existing accounts to drive ongoing revenue.

To acquire new wholesale accounts, I leverage networking opportunities and industry events to meet potential clients. I also utilize targeted marketing campaigns and personalized outreach efforts that showcase the value proposition of our products.

When facing objections, I actively listen to the client’s concerns to understand their perspective. I then provide relevant information and solutions tailored to their needs, highlighting the advantages of working with Curaleaf.

I have extensive experience using CRM tools to track sales metrics regularly. This allows me to analyze trends, measure performance against targets, and adjust strategies as necessary to meet or exceed our goals.

I make it a priority to read industry publications, attend trade shows and networking events, and participate in webinars to stay informed about trends and changes in regulations that may affect my role.

In my previous role, I led a campaign that targeted local dispensaries with a new product launch. By crafting a clear value proposition and offering promotional pricing, we significantly increased our market share and established long-lasting relationships with key accounts.

I believe in open communication and regular meetings to align our goals. Sharing sales insights helps the marketing team tailor campaigns effectively, and I ensure to provide feedback after each campaign to enhance future strategies.

Maintaining strong relationships involves regular communication, understanding their needs, providing exceptional customer service, and being proactive in addressing any issues that may arise to ensure their satisfaction.

Adapting to market trends requires vigilance; I stay interconnected with client feedback, monitor competitors, and analyze market data to adjust our approaches and remain relevant and competitive.

I'm drawn to Curaleaf's commitment to community and innovation within the cannabis industry. This aligns with my values and provides an opportunity to contribute to a purpose-driven organization that is making a tangible impact.