Lead Director, RBE Marketing

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Title: Lead Director, RBE Marketing 

Location: Remote (or Chicago) 

The Risk Bearing Entity (RBE) is responsible for bringing together proven health care interventions to support Medicare members in their healthcare journey.

The Lead Director, RBE Marketing will play a strategic leadership role in shaping and executing marketing initiatives that engage and build trust with Medicare members. This individual will be responsible for setting the marketing strategy, measuring impact, optimizing initiatives, and making data-driven recommendations to enhance engagement and health outcomes. As a key leader within the RBE, this role will connect insights and best practices across the broader CVS Health organization while ensuring alignment with internal teams and payor partners.

This is an opportunity to lead high-impact marketing initiatives that directly influence the healthcare journey of Medicare members. You will work in a collaborative and fast-paced environment, gain exposure to enterprise-wide marketing strategy, and make a meaningful difference in driving engagement and trust. The ideal candidate is a strategic thinker with strong creative instincts, consumer empathy, and analytical skills—able to craft compelling marketing initiatives that resonate with our audience while leveraging data to drive continuous improvement.

Core Responsibilities:

• Marketing Strategy & Execution: Develop and implement a strategic marketing vision that enhances engagement and trust with Medicare members through channels including direct mail, email, social media, call center scripting, field marketing assets, etc.

• Data-Driven Decision Making: Establish key performance metrics, analyze campaign effectiveness, and optimize marketing efforts
  based on data insights..

• Cross-Functional Leadership: Collaborate with CVS Health stakeholders, payor partners, and internal teams to develop integrated
  marketing strategies that align with broader organizational goals.

• Marketing Asset Development: Oversee the creation and optimization of marketing materials to support member engagement,
  field sales teams, and clinical teams.

• Field Marketing Operations & Budget Oversight: Manage the field marketing resource center, inventory, and vendor relationships
  while ensuring cost efficiency and budget alignment.

What are we looking for?:

• 8+ years work experience

• Experience in B2B and/or B2C marketing.

• Proven track record of setting and executing marketing strategies that drive measurable impact.

• Experience working cross-functionally in large organizations, connecting marketing insights across teams and stakeholders.

• Strong analytical mindset, with the ability to identify trends, interpret data, and optimize campaigns accordingly.

• Consumer-centric approach, utilize strong consumer insights and empathy to effectively resonate with our audience.

• Creative and strategic thinker with the ability to craft compelling marketing messages that drive action with Medicare members.

• Experience leading direct mail, email, digital, and field marketing programs and managing marketing operations.

• Excellent leadership and project management skills, with the ability to manage multiple priorities in a fast-paced environment.

• Strong experience working with marketing technology platforms and managing vendor relationships.

Education

• Bachelor's degree required
• Master's degree preferred.

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.