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Sr. Manager, Regional Marketing (Americas), Digital Pathology (REMOTE - USA)

The Digital Pathology Regional Marketing Manager – Americas for Leica Biosystems is responsible for driving growth for Leica’s Digital Pathology portfolio through the execution of the annual marketing plan including strategic alignment of content, messaging, and demand generation in the Americas (U.S., Canada, LATAM) market. This role will work closely with both the Global Marketing Organization and North America Commercial Team to develop, test, and implement messaging, tactics, and tools to grow the Leica Digital Pathology business. This role will engage directly with target customers and segments within the region to understand voice of customer and translate that into strategy and programs that demonstrate the value of Leica Biosystems solutions in the Digital Pathology workflow.

This position is part of the Americas Commercial Organization and located in Deer Park, IL and will be remote. At Leica Biosystems, our vision is to advance cancer diagnostics and improve lives.

You will be a part of the Americas Regional Marketing Team and report to the Director, Regional Marketing - Americas responsible for developing and executing the regional marketing strategy to grow the business. If you thrive in a fast-paced, impactful role and want to work to build a world-class marketing organization—read on.

Leica Biosystems’ mission of “Advancing Cancer Diagnostics, Improving Lives” is at the heart of our corporate culture. We’re a global leader in cancer diagnostics with the most comprehensive portfolio from biopsy to diagnosis. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence. Our associates know that every moment matters when it comes to cancer diagnostics. When you come to work, you’re helping develop solutions that enable accurate diagnoses to turn anxiety into answers. Join our diverse, global team of talented people, and be inspired to grow every day.

Leica Biosystems is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges.

The Sr. Manager, Regional Marketing (Americas),  Digital Pathology for Leica Biosystems is responsible for driving growth for Leica’s Digital Pathology portfolio through the execution of the annual marketing plan including strategic alignment of content, messaging, and demand generation in the Americas (U.S., Canada, LATAM) market. This role will work closely with both the Global Marketing Organization and North America Commercial Team to develop, test, and implement messaging, tactics, and tools to grow the Leica Digital Pathology business. This role will engage directly with target customers and segments within the region to understand voice of customer and translate that into strategy and programs that demonstrate the value of Leica Biosystems solutions in the Digital Pathology workflow.

This position is part of the Americas Commercial Organization and located in Deer Park, IL and will be fully remote. At Leica Biosystems, our vision is to advance cancer diagnostics and improve lives. 

You will be a part of the Americas Regional Marketing Team and report to the Director, Regional Marketing - Americas responsible for developing and executing the regional marketing strategy to grow the business. If you thrive in a fast-paced, impactful role and want to work to build a world-class marketing organization—read on.

In this role, you will have the opportunity to:

·         Develop cohesive, value-based messaging to be deployed to the North America customer supporting Leica Biosystems Digital Pathology solutions

·         Monitor, analyze, and understand how changing marketplace dynamics, competitive activity, customer segment, and industry trends influence customer buying decisions.

·         Partner with the North America Commercial team to drive growth in key segments based on customer visibility, segmentation, targeting, and analyzing and providing competitive insights

·         Analyze competitive customer wins to glean insights, refine positioning strategies, and equip sales teams with effective tools and tactics to secure and capitalize on competitive victories in the market.

·         Partner with the Workflow Solutions team to develop evidence-based marketing content

The essential requirements of the job include:

  • Bachelor’s degree in a related field with 5+ years of marketing / related experience or Master’s degree with 3+ years of experience
  • Detailed understanding of North America Medical Device/Diagnostic industry and healthcare landscape, including buyer’s segmentation, selling process, and regulatory environments.
  • An established understanding of US healthcare entities
  • Solid command of marketing techniques and methodologies.
  • Superior project management skills with demonstrated ability to operate independently in large matrixed organizations and rapidly changing environments.

It would be a plus if you also possess previous experience in:

  • Proficiency with modern data analysis software is helpful but not required.
  • Specific experience in IVD products is highly desirable but not required.
  • Digital Marketing Experience

At Leica Biosystems we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Leica Biosystems can provide.

The salary range for this role is $140,000 - $160,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. 

For more information, visit www.danaher.com.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@danaher.com to request accommodation.

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What You Should Know About Sr. Manager, Regional Marketing (Americas), Digital Pathology (REMOTE - USA), Danaher

The Sr. Manager, Regional Marketing (Americas) for Digital Pathology at Leica Biosystems is a vital role designed for a dynamic marketer like you! This crucial position places you at the forefront of our mission to enhance cancer diagnostics, making a real impact on patient lives. You’ll take charge of executing the annual marketing plan aimed at growing our Digital Pathology portfolio across the Americas including the U.S., Canada, and LATAM. Collaborating closely with the Global Marketing Organization and our North America Commercial Team, you will refine our messaging, develop innovative tactics, and create engaging tools that showcase the value of Leica’s solutions in the Digital Pathology workflow. By directly engaging with our target customers within this region, you will capture their insights and translate them into effective strategies and programs. At Leica Biosystems, where we’re committed to advancing cancer diagnostics, we value fast-paced and impactful contributions. Here, you’ll have the chance to create compelling, value-driven content that connects with our customers and emphasizes our unique offerings. You’ll analyze market dynamics, work with sales teams to seize competitive opportunities, and even develop evidence-based marketing content alongside our Workflow Solutions team. If you’re looking to be part of a diverse team that thrives on growth, innovation, and making a difference, this remote opportunity might just be the perfect fit for you!

Frequently Asked Questions (FAQs) for Sr. Manager, Regional Marketing (Americas), Digital Pathology (REMOTE - USA) Role at Danaher
What responsibilities will the Sr. Manager, Regional Marketing (Americas) at Leica Biosystems have?

As the Sr. Manager, Regional Marketing (Americas) for Leica Biosystems, you will oversee the execution of the annual marketing plan, focusing on the Digital Pathology portfolio. Your key responsibilities include developing strategic messaging, collaborating with commercial teams to enhance customer engagement, and analyzing market trends to influence product positioning. Your role will be pivotal in driving growth through effective demand generation strategies and customer-focused programs across the Americas.

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What qualifications are required for the Sr. Manager position at Leica Biosystems?

To qualify for the Sr. Manager, Regional Marketing (Americas) at Leica Biosystems, candidates should have a Bachelor’s degree in a related field with at least 5 years of relevant marketing experience, or a Master’s degree with a minimum of 3 years in the field. A profound understanding of the North America medical device and diagnostic industry, including the healthcare landscape and regulatory environments, is essential. Solid project management skills and proficiency in marketing techniques will greatly enhance your fit for this role.

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How does the Sr. Manager, Regional Marketing contribute to Leica Biosystems' mission?

The Sr. Manager, Regional Marketing (Americas) plays a crucial role in advancing Leica Biosystems’ mission of improving cancer diagnostics. By developing value-based messaging, engaging with customers, and implementing marketing strategies, you will directly contribute to enhancing the visibility and effectiveness of our Digital Pathology solutions. Your efforts will highlight how our products make a difference in patient outcomes, thus furthering our mission in the healthcare sector.

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Is experience in digital marketing important for the Sr. Manager role at Leica Biosystems?

While not mandatory, having digital marketing experience can significantly benefit your application for the Sr. Manager, Regional Marketing (Americas) position at Leica Biosystems. Given the growing importance of digital channels in marketing strategies today, familiarity with digital marketing techniques will enhance your ability to reach and engage potential customers more effectively in various segments within the Americas.

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What are the benefits of working remotely for the Sr. Manager, Regional Marketing position at Leica Biosystems?

The Sr. Manager, Regional Marketing (Americas) role at Leica Biosystems offers a fully remote work option, which greatly enhances work-life balance and flexibility. This remote arrangement allows you to work from the comfort of your home while contributing significantly to our marketing efforts. Additionally, you’ll enjoy a comprehensive benefits package, including paid time off, insurance options, and a competitive salary range which reflects our commitment to supporting our employees both personally and professionally.

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Common Interview Questions for Sr. Manager, Regional Marketing (Americas), Digital Pathology (REMOTE - USA)
Can you explain your experience with marketing strategies relevant to the healthcare sector?

In answering this question, highlight your past roles in the healthcare industry and specific marketing initiatives you've led. Discuss how you adapted marketing strategies to target healthcare professionals, emphasizing evidence-based campaigns and your understanding of regulatory guidelines.

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How do you measure the success of your marketing campaigns?

To effectively respond, mention KPIs you've used such as ROI, lead generation rates, and customer engagement metrics. Share examples of how you've adjusted campaigns based on data insights and the results of those adjustments.

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What techniques do you use to understand customer needs in a niche market like digital pathology?

Discuss your approach to market research, including customer surveys, focus groups, and analysis of industry reports. Provide examples of how you've translated customer feedback into actionable strategies that aligned offerings with market demands.

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Describe a time you successfully collaborated with a sales team to improve market performance.

Share a specific situation where you partnered with sales, highlighting how you combined marketing insights with sales strategies to drive growth. Emphasize teamwork and communication skills.

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What role does competitive analysis play in your marketing strategies?

Explain how you conduct competitive analysis to identify market trends and differentiators. Discuss how these insights informed your marketing strategies and contributed to winning campaigns.

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What is your experience in creating content for marketing campaigns?

Showcase your content creation skills by discussing how you’ve developed compelling marketing materials tailored to different customer segments. Mention your ability to align content with overall messaging and brand strategy.

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How do you stay updated on trends in the Digital Pathology industry?

Explain your methods for keeping abreast of industry trends through professional networks, conferences, journals, and online resources. Discuss how this knowledge informs your marketing strategies.

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Can you give an example of how you’ve handled a challenging marketing challenge?

Choose a specific example, outlining the challenge, your tactical response, and the ultimate outcome. Focus on your problem-solving abilities and how you remained flexible under pressure.

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What tools and software are you proficient in for marketing analysis?

List the marketing tools you are familiar with, such as CRM systems, analytics software, or project management tools, and discuss your experience using them to optimize marketing performance.

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Why do you want to work for Leica Biosystems in this role?

Tailor your answer to reflect your passion for healthcare and diagnostics. Speak to how your values align with the company’s mission of advancing cancer diagnostics and improving lives, and express your enthusiasm for contributing to an innovative team.

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Our globally diverse team of 80,000 associates is united by our Shared Purpose—Helping Realize Life’s Potential. This Shared Purpose is at the core of our deep commitment to developing innovations in science and technology that make a difference i...

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Full-time, remote
DATE POSTED
April 1, 2025

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