Email & Retention Marketing Manager
Role: Email & Retention Marketing Manager (E-Commerce)
Function: Email and SMS Marketing | Klaviyo Campaigns & Flows | Retention Growth Strategy
Responsibility: Drive customer retention and revenue growth through email and SMS marketing for e-commerce brands.
Reports to: Head of CRM
Location: Hybrid/Flexible – Leeds Head Office & Remote Options
Compensation: £24,000–£35,000 + 26 Days Paid Holiday
About Soar With Us
Founded by Olly Hudson and Joe Marston in 2019, Soar With Us is one of the fastest-growing e-commerce advertising agencies in the UK, with a team of 40 A-Players. In 2024, we profitably spent over £250m across Meta, Google, and TikTok for brands like The Essence Vault, Art of Football, Bee Inspired, and more.
After a major internal restructure in 2024, we’re on a mission to scale our retention department to new heights. As an Email & Retention Marketing Manager, you’ll be at the core of this growth, executing high-impact Email and SMS marketing strategies through Klaviyo, driving serious results for our clients — all while embodying our values of:
- Extreme Ownership – full responsibility for your accounts and results.
- Quality – consistent excellence, from strategy to execution.
- Profit – making money is good, for us and our partners.
- Personal Happiness – loving what you do, every day.
- Retention Strategy: Own and develop email and SMS retention strategies to drive customer loyalty, LTV, and profitability for e-commerce brands.
- Klaviyo Campaign Execution: Build, automate, and optimise email and SMS campaigns, flows, and customer journeys directly in Klaviyo.
- Performance Optimisation: Leverage Klaviyo data and reporting, Shopify insights, and Triple Whale analytics to refine campaigns and drive measurable revenue growth.
- Client Communication: Manage and build strong relationships with a portfolio of e-commerce clients, communicating regularly through Slack, Google Meet, and reports.
- Deliverability & Best Practices: Ensure all campaigns meet best practices for deliverability, compliance, and performance.
- Innovation & Upskilling: Stay ahead of the curve on Klaviyo features, e-commerce retention trends, and new tools. Bring new ideas and cutting-edge strategies to the team weekly.
- Specialist Development: Develop deeper expertise in a specialist area like SMS growth, deliverability, segmentation, or automation.
- Collaboration & Mentorship: Work closely with the Head of CRM to align on client strategies and outcomes. Help mentor junior team members through training and knowledge-sharing.
What Success Looks Like
6 Months:
- You're consistently improving client retention metrics (repeat rate, LTV, customer engagement).
- You've launched impactful new flows and campaigns across your client portfolio.
- You're seen as a go-to Klaviyo expert inside the team.
- The Head of CRM says: “We couldn't have scaled this fast without them.”
12 Months:
- You’re handling whale-size brands, known for delivering outstanding retention results.
- You’ve rolled out new retention tactics or technology (e.g., SMS strategy, hyper-segmentation) that the whole agency adopts.
- Promotion to Senior Email & Retention Marketing Manager firmly within reach.
24 Months:
- You’ve built a personal brand in the e-commerce retention world.
- You've introduced game-changing processes or Klaviyo innovations.
- You’ve helped mentor and grow the entire CRM department.
Requirements
Mindset:
- Ownership mentality: you win or learn, you never blame.
- Proactive, solutions-driven, and resilient under pressure.
- Attention to detail is second nature to you.
- Confident relationship-builder with strong communication skills.
- Ability to self-manage priorities in a fast-paced agency environment.
Skills & Experience:
- 2+ years hands-on experience with Klaviyo for e-commerce email marketing.
- Proven results in driving revenue through email flows, campaigns, and SMS.
- Familiarity with Shopify, Attentive, and Triple Whale.
- Agency experience preferred, or in-house experience with a 7–8 figure DTC e-commerce brand.
- Strong analytical skills — able to read the numbers and act on them fast.
- Incredible Client Base: Work with fast-growing, exciting DTC brands globally.
- Skill Development: Access to diverse projects, training, and regular senior mentorship.
- 1:1 Coaching: Direct support from senior leadership to sharpen your e-commerce retention skills.
- Startup Energy: Be part of a fast-scaling agency where your ideas genuinely shape the future.
- Flexible Working: Balance remote working with vibrant collaboration days in Leeds.
- Social Life: Monthly social events and quarterly celebrations.
Average salary estimate
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At Soar With Us, we’re not just an e-commerce advertising agency; we’re a dynamic team of innovators dedicated to driving impressive results for our clients. As an Email & Retention Marketing Manager, you’ll play a pivotal role in amplifying customer retention and driving revenue growth through strategic email and SMS marketing initiatives. Based in Leeds but open to hybrid work arrangements, you’ll utilize your skills in Klaviyo to create compelling campaigns and flows that captivate our e-commerce clients’ audiences. You’ll dive deep into the data, optimizing performance metrics and ensuring deliverability and compliance. We pride ourselves on our values of ownership, quality, and profit while maintaining personal happiness in our work. You won't just be executing strategies; you’ll also lead the charge in innovative approaches and cutting-edge tactics, mentoring your colleagues along the way. Within your first 6 months, you’ll already start to see the tangible impact of your efforts reflected in client retention metrics. After a year, you’ll be managing major brands, applying new technologies and strategies that the entire agency adopts. With us, you’ll have the opportunity to build your personal brand and contribute significantly to our growth as a leading player in the e-commerce landscape. Join Soar With Us and be at the forefront of transforming e-commerce marketing, where your creativity genuinely shapes the future!
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