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GTM and Commercial Manager - SaaS

About the Role 

The Go-to-Market Manager role is critical to driving customer and commercial success across the Datacoms SaaS Product portfolio. You will support developing GTM plans and execute key go-to-market programs - from planning, to delivery, through to post implementation reporting - to launch new services,  drive lead generation, and expansion opportunities.  

You will be working with cross-functional squads to ensure seamless execution of high-impact growth initiatives. You will be successful in this role if you are a ‘Strategic Doer’ with great energy, have a passion for the customer and product commercialisation, and have a track record of orchestrating execution and exceeding performance expectations and metrics in a fast-paced high-tech business. This role could suit someone with a background in Marketing, Sales, or Account Management. A background in SaaS and technology is preferred. We're looking for someone who is comfortable working with a wide range of stakeholders in a complex business environment. 

Over the past two decades, Datacom has made significant investments in the development and expansion of SaaS products, catering to customer and community engagement, employee management, and operational oversight through our Datascape ERP solution; a modern, cloud-based ERP software suite designed specifically for the unique needs of local government in Australia and New Zealand as well as notable brands that include Datapay and Smartly in the Enterprise and SME payroll and HR spaces respectively. Datacom is more than a Managed Services provider. We're a leading SaaS Product House, innovating alongside International players.

 

What you’ll bring 

  • Customer-first – ability to put customer needs at the heart of everything we do 
  • Analytical skills - ability to analyse GTM data effectively to support fact-based decision making  
  • Orchestration and GTM planning - skills to bring cross-functional teams together in planning and execution
  • Program management skills and execution focused - ability to multitask in a fast- paced environment Communication, executive presence, interpersonal, and organisational skills  
  • Ability to engage and influence individuals at all levels Ability to identify issues and areas for improvement through analysis 

Responsibilities 

Contributing to and executing on-going initiatives in support of our GTM journey. Specifically:  

  • Providing GTM business analyses to inform growth programs and develop and execute on plans to meet or exceed GTM goals  
  • Lead GTM planning and developing executional plans with x-functional teams.  
  • Engaging with cross-functional teams in the business to drive operational initiatives.  
  • Execution of high-impact growth plans
  • Contributing to financial plans including budgeting and forecasting for the short and long term  

Culture and Benefits 

Datacom is one of the largest suppliers of Information Technology professional services in New Zealand and Australia. As an ANZ company, we have managed to maintain a dynamic, agile, small business feel that is often diluted in larger organisations of our size. It's our people that give us our unique culture and energy that you can feel from the moment you meet with us. 

At Datacom, you'll be recognized and valued for your contributions. We're growing year on year and can provide career opportunity in a collegial and agile environment that empowers people and promotes innovation. We care about our people and provide a range of perks such as health insurance, employee discounts, social events, remote working, flexi-hours, and professional development courses to name a few. We operate at the leading edge of technology to help our largest enterprise organisations explore possibilities and solve their biggest challenges, so you will never run out of interesting new challenges and opportunities. 

Average salary estimate

$100000 / YEARLY (est.)
min
max
$80000K
$120000K

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What You Should Know About GTM and Commercial Manager - SaaS, Datacom

Are you a Go-to-Market and Commercial Manager with a passion for SaaS? At Datacom, we’re looking for someone just like you! This role is essential for driving the success of our SaaS product portfolio, allowing us to launch new services and drive lead generation effectively. As a key member of our team, you’ll be responsible for developing and executing Go-to-Market (GTM) plans that lead to high-impact growth initiatives. With your strategic mindset and ‘can-do’ energy, you will work seamlessly with cross-functional squads, ensuring that our initiatives not only meet but exceed expectations in a fast-paced environment. If you have a marketing, sales, or account management background, especially in tech or SaaS, we want to hear from you! Your ability to engage and influence stakeholders will be vital, as will your analytical skills to make fact-based decisions. At Datacom, we pride ourselves on creating a collaborative culture where innovation thrives. Join us in contributing to our ongoing GTM journey, and enjoy being recognized for your contributions. We’re all about putting the customer first and cultivating an environment where your unique skills can shine. Here, you’ll find plenty of opportunities for professional development, flexible work arrangements, and a community that genuinely cares about your well-being. If you're ready to elevate your career and help shape our SaaS offerings, consider joining Datacom today!

Frequently Asked Questions (FAQs) for GTM and Commercial Manager - SaaS Role at Datacom
What responsibilities does the Go-to-Market and Commercial Manager at Datacom have?

As a Go-to-Market and Commercial Manager at Datacom, you will be responsible for developing and executing GTM plans that support customer and commercial success across our SaaS product portfolio. This involves working closely with cross-functional teams to launch new services, drive lead generation, and implement growth initiatives. You'll also be conducting GTM business analyses to inform growth programs and leading the planning and execution of these initiatives to meet or exceed our GTM goals.

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What qualifications are preferred for the Go-to-Market and Commercial Manager role at Datacom?

To excel in the Go-to-Market and Commercial Manager position at Datacom, candidates are preferred to have a background in marketing, sales, or account management, alongside experience in SaaS and technology. Strong analytical skills and the ability to orchestrate GTM planning and cross-functional execution are essential to succeed in this role. We’re looking for a strategic thinker who can work in a fast-paced high-tech environment and who is passionate about customer engagement.

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How does Datacom ensure a customer-first approach in the Go-to-Market strategy?

At Datacom, we prioritize a customer-first approach by ensuring that the needs and experiences of our customers are at the heart of our Go-to-Market strategies. This means that our Go-to-Market and Commercial Manager will analyze customer insights and data, driving decisions that align our product offerings with customer expectations. By consistently engaging with our customers, we tailor our services to enhance user satisfaction and foster lasting relationships.

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What is the culture like at Datacom for a Go-to-Market and Commercial Manager?

The culture at Datacom is incredibly dynamic and supportive, particularly for a Go-to-Market and Commercial Manager. We pride ourselves on maintaining an agile environment that combines the energy of a small business with the resources of a large organization. You’ll be working alongside talented individuals who value collaboration, innovation, and the contributions of each team member, which allows for continuous professional and personal growth.

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What benefits can one expect when working as a Go-to-Market and Commercial Manager at Datacom?

As a Go-to-Market and Commercial Manager at Datacom, you can expect a comprehensive range of benefits. We offer health insurance, employee discounts, flexible working hours, remote work options, and plenty of opportunities for professional development. Our environment encourages innovation and acknowledges individual contributions, providing a fulfilling work experience that supports work-life balance and career advancement.

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Common Interview Questions for GTM and Commercial Manager - SaaS
What strategies have you used in the past to develop a Go-to-Market plan?

When answering this question, focus on specific strategies that you've implemented, including market research, customer segmentation, and competitive analysis. Explain how you assess market needs and align them with product features to craft a compelling GTM plan that resonates with your target audience.

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How do you handle cross-functional collaboration in launching new products?

Highlight your experience in leading cross-functional initiatives. Discuss key practices such as setting clear objectives, facilitating effective communication, and utilizing collaborative tools to ensure seamless execution of market launches across diverse teams.

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Can you provide an example of a successful project you led in a fast-paced environment?

Share a specific project where your leadership made a tangible impact. Detail the challenges you faced, the steps you took to overcome them, and the ultimate success achieved, emphasizing your ability to multitask and remain focused under pressure.

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What metrics do you typically use to measure the success of a Go-to-Market campaign?

Discuss key performance indicators (KPIs) such as customer acquisition rates, lead conversion rates, and revenue growth during a specified period. Explain your approach to data analysis and how you utilize these metrics to iterate on future GTM strategies.

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What do you prioritize when making strategic decisions for GTM initiatives?

Talk about the importance of aligning your strategic decisions with customer needs, market conditions, and organizational objectives. Emphasize how you collect and analyze data to make informed, fact-based decisions that support the overall company growth strategies.

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How do you ensure that your Go-to-Market initiatives align with customer needs?

Explain your process of gathering customer feedback through surveys, interviews, and direct interactions. Describe how this feedback informs your GTM strategies and contributes to creating offerings that meet or exceed customer expectations.

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What tools or software do you find essential for effective GTM planning and execution?

List relevant tools such as CRM systems, project management software, analytics platforms, and communication tools you rely on for effective GTM planning. Discuss how these tools enhance teamwork and streamline processes.

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How do you approach budget management for GTM initiatives?

Discuss your experience in creating and managing budgets for GTM campaigns. Explain how you track spending, assess return on investment, and make adjustments based on campaign performance to ensure efficient use of resources.

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What role does customer feedback play in your GTM strategy?

Emphasize the importance of incorporating customer feedback into your GTM strategies. Explain how you collect, analyze, and leverage this feedback to continuously improve product offerings and marketing approaches.

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How do you adapt your GTM strategy based on market trends?

Discuss your approach to conducting regular market analysis to stay informed about trends and shifts. Describe how you adapt your GTM strategy in response to these insights, ensuring that your approach remains relevant and competitive.

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Full-time, remote
DATE POSTED
March 18, 2025

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