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Communications Manager

Company Description

Daxko powers health & wellness throughout the world. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.

Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful. 

Job Description

The Daxko Communications Manager is responsible for managing both internal and external communications, including public relations and brand communications as well as overseeing the customer evidence program. They will develop and implement strategies to ensure clear and consistent messaging across all platforms, foster strong media relationships, and enhance Daxko’s brand's presence in the market. The Communications Manager is adept at strong program management, creating engaging content, and leveraging internal and external communications channels for market impact. 

In your day-to-day, you will:

  • Collaborate with the Executive Leadership Team to support their goals with internal communications: 
    • Develop and implement effective internal communication strategies 
    • Ensure timely and consistent communication across all departments 
    • Prepare and distribute company-wide announcements, newsletters, and monthly update meeting materials 
    • Foster a positive and collaborative company culture through engaging communication initiatives 
  • Support the company’s brand and growth strategies with expert external communications/public relations: 
    • Build a PR roadmap and strategy aligned with ELT, product marketing and GTM plans 
    • Develop press releases, media kits, and other external communication materials 
    • Build and maintain relationships with key media contacts and industry influencers and coordinate with media outlets to ensure accurate and positive coverage of the company 
    • Develop and manage the company’s brand social media strategy and ensure product/market comms are aligned to brand goals 
    • Act as the company spokesperson for media inquiries and public statements 
    • Manage crisis communication and develop strategies to mitigate potential PR issues 
    • Monitor media coverage and public perception of the company and report out monthly and quarterly  
  • Manage the company’s customer evidence program across all markets and segments 
    • Build and maintain a by-market and by-product inventory of promotable customer evidence including logos, quotes, case studies and video testimonials 
    • Build and maintain interview guides for all markets and segments in collaboration with product marketers 
    • Partner with product marketing and customer marketing and sales teams to identify customer stories to add to the funnel, secure customers, and conduct interviews 
    • Assign content development tasks to the content marketing team and oversee development, approvals, publishing, and promotions 

Qualifications

  • Three (3) to Five (5) of experience in Communications, Public Relations, or a similar role 
  • Proven ability to develop and execute successful communication strategies 
  • Experience with social media management and digital marketing 
  • Bachelor’s Degree in Communications, Public Relations, Marketing, or a related field 
  • Strong writing, editing, and proofreading skills 
  • Excellent verbal communication and presentation skills 
  • Strong organizational and project management skills 
  • Ability to work collaboratively with cross-functional teams 
  • Proficiency in communication tools and software (e.g., Microsoft Office, social media platforms, PR databases) 

Additional Information

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, benefits, and great perks. These perks are only for our full time team members. Some of our favorites include: 

🏝  Unlimited paid time off (PTO)
⚕️ Affordable health, dental, and vision insurance options
💪  Monthly fitness reimbursement
💻  Monthly Internet Stipend
🤑  401(k) matching
🍼  New-Parent Paid Leave
👖  Casual work environments
🏡  Remote work

All your information will be kept confidential according to EEO guidelines.

#LI-Remote

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include:

🏝  Flexible paid time off 
⚕️ Affordable health, dental, and vision insurance options
💪  Monthly fitness reimbursement
🤑  401(k) matching
🍼  New-Parent Paid Leave
👖  Casual work environments
🏡  Remote work

All your information will be kept confidential according to EEO guidelines.

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CEO of Daxko
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Ron Lamb
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Average salary estimate

$70000 / YEARLY (est.)
min
max
$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Communications Manager, Daxko

At Daxko, we're on a mission to power health & wellness across the globe, and we're excited to look for a passionate Communications Manager to join our vibrant team located in Birmingham, AL. In this role, you'll be the driving force behind our internal and external communications, helping us tell our story and connect with our community. Your main responsibilities will include crafting engaging content, managing public relations, and ensuring our messaging aligns with our brand’s vision. You’ll collaborate closely with our Executive Leadership Team to create strategies that keep our team informed and inspired, while also building strong media relationships that enhance our presence in the market. With your extensive experience in communications, you’ll lead the charge in developing press releases and media kits, and you’ll have the opportunity to act as our company spokesperson during media inquiries. We’re looking for someone who thrives in a fast-paced environment and is ready to take the reins on our customer evidence program and social media strategies. If you have a knack for storytelling and a drive to foster a collaborative company culture, you could be the perfect fit for Daxko. We invite you to embrace our values and help us elevate the health and wellness industry while enjoying the perks of a flexible and supportive workplace culture that values diversity and inclusion.

Frequently Asked Questions (FAQs) for Communications Manager Role at Daxko
What are the responsibilities of a Communications Manager at Daxko?

As a Communications Manager at Daxko, you will manage internal and external communications, develop communication strategies, foster media relationships, and oversee the customer evidence program. Your role will include crafting press releases, preparing company announcements, and creating engaging content to enhance our brand presence.

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What qualifications do I need to apply for the Communications Manager position at Daxko?

Candidates for the Communications Manager position at Daxko should have 3 to 5 years of experience in communications or public relations, a Bachelor’s degree in a related field, and strong writing and project management skills. Experience with social media management and digital marketing is also important.

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How does Daxko support a positive company culture in the Communications Manager role?

At Daxko, the Communications Manager plays a crucial role in fostering a positive culture via effective internal communications, engaging initiatives, and consistent messaging. You will be responsible for building a collaborative environment through internal updates and encouraging open dialogue across teams.

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What kind of experience is valuable for a Communications Manager at Daxko?

Valuable experience for a Communications Manager at Daxko includes managing public relations campaigns, executing successful communication strategies, working with media outlets, and developing social media content. Your skills in collaborating with cross-functional teams will be key to supporting the company's communication goals.

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What perks does Daxko offer to its Communications Manager?

Daxko offers an attractive benefits package for the Communications Manager role, including unlimited paid time off, affordable health, dental, and vision insurance, a monthly fitness reimbursement, remote work options, and a friendly workplace culture that prioritizes diversity and team member well-being.

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Common Interview Questions for Communications Manager
Can you explain your experience in managing communications strategies?

When answering this question, highlight specific examples of communication strategies you've developed, their impact, and how they supported an organization's goals. Discuss your approach to aligning internal communication with external messaging.

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How do you handle crisis communication?

Reveal your methodical approach to crisis communication. Share a specific scenario, outline your actions, and emphasize the importance of transparency, accuracy, and quick response to protect the company’s reputation.

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Describe a time you had to work with a difficult media contact.

Discuss a challenging interaction you've had and illustrate your problem-solving and interpersonal skills. Highlight how you built a strong relationship and ensured positive coverage, showcasing your diplomatic communication style.

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What tactics do you use to measure the success of communication efforts?

Explain various metrics such as engagement rates, media coverage quality, or employee feedback. Show that you utilize data to assess effectiveness and improve future strategies, demonstrating your blend of analytical and creative skills.

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How do you ensure consistent messaging across multiple platforms?

Outline your process for creating a centralized messaging framework, ensuring content diverges only when tailored to specific audiences, and illustrating this approach through a successful project you've managed.

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What are your methods for building and maintaining media relationships?

Describe your strategies for engaging with media contacts through networking, following industry news, and being proactive in sharing relevant company insights. Use specific instances where you established successful partnerships.

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Can you share your experience with social media management?

Discuss platforms you've used for engagement, including types of content created and metrics achieved. Provide examples of how you've aligned social media strategies with overall brand messaging goals.

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How do you collaborate with cross-functional teams?

Share instances that demonstrate your collaborative approach with various departments, emphasizing how you keep everyone aligned and informed about communication goals and campaigns.

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What role does storytelling play in communications?

Articulate the importance of storytelling in capturing attention and driving engagement, then provide examples of how you've utilized storytelling to convey a company's mission or enhance public relations efforts.

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How do you prioritize tasks in a fast-paced environment?

Explain your task prioritization strategy, perhaps through the use of tools like project management software, setting clear deadlines, or adapting based on urgency while ensuring quality output in communication projects.

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D By Daxko

We power health and wellness throughout the world.

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Full-time, remote
DATE POSTED
December 8, 2024

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