Senior Marketing Operations Business Partner

As a Senior Marketing Operations Business Partner at Deel, your main responsibilities focus on process improvements within key marketing technologies, audience segmentation, managing outbound email, and in-app marketing campaigns. You'll be directly involved in campaign execution, including managing lists, workflows, and ensuring a seamless customer experience throughout the marketing process. Collaborating with cross-functional teams, you'll also work to maintain customer data integrity and provide training and documentation for internal teams. This role is essential in helping Deel sustain its market leadership in international payroll and compliance.

To be considered for the Senior Marketing Operations Business Partner position at Deel, you should have at least 5 years of experience in marketing operations, specifically in B2B environments. Familiarity with marketing automation tools, particularly HubSpot and Salesforce, is crucial. You should also have a deep understanding of integrated B2B marketing and data infrastructure. Your ability to navigate ambiguity, demonstrate excellent communication skills, and collaborate across diverse teams will be key components for success in this role.

Deel is committed to inclusive career growth for all employees, including those in the Senior Marketing Operations Business Partner role. You'll have access to tailored training programs, mentoring, and resources that encourage continuous learning. Our flexible remote work model allows you to balance professional development with personal life, while a competitive compensation package rewards your contributions. By joining us, you become part of a dynamic team that's at the forefront of redefining the global hiring landscape.

In the Senior Marketing Operations Business Partner role at Deel, you'll work with several leading marketing technologies, including HubSpot for marketing automation, Salesforce for customer relationship management, and tools like Demandbase and Braze for audience segmentation and engagement. The ability to leverage these technologies effectively is essential for running successful demand generation and nurture programs, thus playing a foundational role in Deel's marketing strategies.

As a Senior Marketing Operations Business Partner at Deel, you can expect a fast-paced, innovative work environment that embraces remote work flexibility. We have teams from around the world, which fosters a culturally rich atmosphere. Collaboration is key here; you'll work closely with various departments, including sales and marketing, to achieve shared goals. Joined by a diverse group of driven individuals, you'll be part of a community that's focused on continuous improvement and achieving excellence.

When answering this question, highlight your specific experience with HubSpot, detailing any campaigns you've managed and the automation processes you've implemented. Share metrics of success where possible, and discuss how your proficiency with the tool has contributed to campaign performance. Mention any specific integrations you’ve worked on that have improved marketing operations.

For this question, discuss your methodology for audience segmentation. Highlight the tools and data you use to define segments, how these segments inform campaign strategies, and provide examples of successful campaigns driven by your segmentation efforts. Focus on your analytical skills and ability to create targeted campaigns that resonate with different audience groups.

In your response, share a specific example that showcases your problem-solving skills. Explain the situation, the changes you initiated, the implementation process, and the measurable outcomes. Highlight how your proactive approach led to improved efficiencies or increased campaign performance.

Your answer should reflect your understanding of data management practices. Discuss the processes you initiate for data cleansing, de-duplication, and enrichment. Give examples of how you’ve maintained accurate and reliable data that supports marketing efforts, and the importance of data integrity within your previous roles.

Share techniques that help you prioritize tasks and manage your time effectively—perhaps tools or systems you employ to keep track of deadlines and tasks. Discuss how you communicate with stakeholders to manage expectations and ensure everyone is aligned on campaign goals.

When answering this question, outline the objectives of the campaign, the target audience, and the strategy you used. Discuss the tools leveraged to create and send the campaign, and share metrics illustrating the campaign’s success, such as open rates, click-through rates, and conversions.

Tailor your answer to reflect your experience, skills, and knowledge pertinent to the role. Emphasize your alignment with Deel’s mission and your ability to contribute to their goals through your marketing operations expertise. Share how your values resonate with Deel's diverse and global culture.

Discuss your strategies for clear and effective communication when working with remote teams, such as using various collaboration tools, maintaining regular check-ins, and being proactive in addressing any potential communication barriers. Stress the importance of adaptability in a virtual environment.

Explain how you leverage analytics for strategic decision-making. Talk about your experience in interpreting data to inform campaign optimization, A/B testing, and overall marketing strategy. Use specific examples demonstrating how data has guided your past actions.

Share the methods you use to keep your skills current, such as attending webinars, networking with industry professionals, following thought leaders, or participating in relevant online forums. Discuss your commitment to continuous learning and adapting to changes in marketing technologies.