Senior Product Marketing Manager, Enterprise

Who we are is what we do.

Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily. 

The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the platform’s success. We deliver the best products and features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

Why should you be part of our success story?

A 30-mile hiring radius should no longer dictate how companies hire because exceptional talent lives everywhere. Deel sees a world without hiring borders and endless talent that pairs perfect candidates with great companies.

We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.

After our successful Series D in 2021, we raised another $50M in 2023, doubling our valuation to $12B. There’s never been a more exciting time to join Deel — the international payroll and compliance market leader.

We’re seeking an experienced Senior Enterprise Product Marketing Manager (PMM) with a strong background in Account-Based Marketing (ABM) to drive our enterprise go-to-market (GTM) strategy. This role will be pivotal in aligning product messaging, sales enablement, and ABM initiatives to accelerate growth in Deel’s enterprise segment.

Key Responsibilities:

• Enterprise Positioning & Messaging: Develop and refine differentiated positioning, messaging, and value propositions tailored to enterprise audiences across key verticals and geographies.

• ABM Strategy & Execution: Own the design and implementation of multi-channel ABM strategies targeting high-value enterprise accounts, aligning with Sales and Growth teams to personalize campaigns, landing pages and emails based on account-specific insights.

• Cross-Sell Campaigns: Design cross-sell and up-sell campaigns aimed at expanding Deel’s footprint within existing enterprise accounts by promoting relevant products and use cases across decision-making units.

• Cross-Functional Collaboration: Partner closely with Product Management, Sales, and Growth teams to ensure that GTM strategies align with the enterprise roadmap and market needs.

• Campaign Performance & Insights: Track and analyze the performance of ABM campaigns and product marketing initiatives, using KPIs such as engagement, pipeline growth, and conversion rates to optimize outcomes.

• Buyer Journey Optimization: Identify opportunities to improve the digital experience for enterprise prospects, using personalized CTAs, messaging, and visuals across the entire buyer’s journey.

• Industry Leadership: Stay informed of industry trends, competitor strategies, and customer needs to inform Deel’s competitive positioning and thought leadership.

Qualifications:

• Proven Experience: 5+ years of product marketing experience for enterprise accounts, with demonstrated success in designing and executing multi-channel ABM programs

• Strategic Storyteller: Ability to craft compelling, customer-centric narratives and value propositions that resonate with enterprise decision-makers.

• Analytical & Data-Driven: Strong analytical skills, with experience in tracking and optimizing marketing performance through data-driven insights.

• Sales Partnership: Exceptional collaboration skills with a track record of partnering with Sales to build GTM strategies that enable pipeline growth and win rates.

• Adaptability & Agility: Thrives in fast-paced, dynamic environments and can manage multiple initiatives with a proactive, problem-solving mindset.

• Bonus: Familiarity with HR, payroll, or compliance technology is a plus but not required.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

• Provided computer equipment tailored to your role

• Stock grant opportunities dependent on your role, employment status and location

• Additional perks and benefits based on your employment status and country

• The flexibility of remote work, including WeWork access where available

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at recruiting@deel.com of the nature of the accommodation that you may require, to ensure your equal participation.