Senior Product Marketing Manager, Platform & AI

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Role:

We are seeking a highly motivated, creative, and experienced Senior Product Marketing Manager to join ServiceNow’s Platform and Artificial Intelligence (AI) Marketing team! This role will play a vital part in ensuring we continue to differentiate our AI solutions in the industry with programs, strategies, and long-term marketing plans focused on reaching our sales goals. As a Senior Product Marketing Manager, you’ll partner closely with product, sales, GTM, partners, demand gen, and other teams to build messaging, programs, and solutions that drive adoption and business growth in a high-growth market segment. This role is pivotal in empowering our sales teams to effectively communicate the value proposition and drive adoption of our innovative solutions. If you're passionate about taking products to market, authoring marketing plans, authoring solution narratives, creating customer evidence, creating events strategy, being a product advocate to customers and partners, data-driven decision making, and content development, then this role is for you! To be successful in this role, you must be experienced in enterprise B2B product marketing, have excellent communication and messaging skills, and an understanding and interest in enterprise AI and generative AI. What you get to do in this role:  

Key Responsibilities:

• Develop and execute a comprehensive seller enablement strategy for GenAI products, including the creation of sales decks, one-pagers, battle cards, and other essential sales tools.
• Collaborate with product management, sales, and marketing teams to ensure alignment on product messaging, positioning, and go-to-market strategy.
• Translate insights from market research and competitive analysis to seller assets aligned to market trends, customer needs, and competitive offerings.
• Measure and analyze the effectiveness of seller assets and make data-driven recommendations to optimize performance.
• Provide ongoing training and support to the sales team to ensure they are equipped with the knowledge and tools to effectively sell our GenAI products.

To be successful in this role you have:

• 10+ years of product marketing/management/sales engineering
• 4 years of experience in enterprise software platforms, knowledge of AI a plus
• Expert and strategic storyteller who can craft simple and memorable narratives
• Experience building public-facing presentations with high attention to detail for marketing events, sales organizations or executive presentations.
• Demonstrated ability to work across functions within Marketing, Product and Sales, building relationships to drive results.
• Very strong written and oral communication skills

FD21

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $146,400 - $256,200, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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