Senior Strategist (Digital Media)

As a Senior Strategist (Digital Media) at DEPT®, your primary responsibilities include designing full-funnel media strategies, creating consumer journeys, and managing client relationships. You’ll collaborate with cross-functional teams to implement strategies across various digital channels to drive performance and measurable ROI. Monitoring marketing trends and participating in new business opportunities will also form a part of your role, ensuring you elevate client ambitions through strategic guidance.

To be considered for the Senior Strategist (Digital Media) role at DEPT®, you should have solid experience in client-facing roles focused on cross-channel digital media planning and activation. Strong communication skills are essential, along with hands-on experience in various digital media channels. Familiarity with media planning tools is needed, and a passion for interpreting culture and media insights will help you craft effective strategies for our clients.

DEPT® is committed to the growth of its employees, providing opportunities for training, development, and further certifications. The environment encourages continuous learning, allowing you to improve your craft while you manage client responsibilities. Joining DEPT® means that you will have access to mentorship and resources that will guide you toward reaching your professional goals.

In the role of Senior Strategist (Digital Media) at DEPT®, you’ll have the chance to work with high-profile clients across various industries, including global brands like Netflix and TikTok. This wide array of clients presents unique challenges and opportunities that will allow you to apply your strategic skills and make a significant impact on their digital marketing efforts.

DEPT® prides itself on a vibrant company culture that emphasizes diversity, equity, inclusion, and a passion for innovation. As a Senior Strategist, you will be part of a team that values collaboration and creative thinking, all while striving to make a positive impact. The workplace encourages its employees to think boldly and support each other while tackling some of the industry's biggest challenges.

When answering this question, showcase specific examples where you've successfully developed digital media strategies. Talk about the brands you've worked with, the goals you set, and how you measured success. Emphasize your analytical approach and highlight the results you achieved.

Highlight your proactive approach to staying informed about digital marketing trends, such as subscribing to industry newsletters, attending webinars, or participating in forums. Discuss how this knowledge has influenced your strategy development in previous roles and helped you innovate solutions for clients.

In your response, detail the metrics you consider crucial for evaluating campaign success, such as ROI, engagement rates, or conversion rates. Share a particular case study where your evaluation practices led to significant learnings or adjustments that improved campaign performance.

Explain your approach to managing client relations by emphasizing active communication and transparency. Share an example of a time when you addressed challenging feedback and transformed it into a constructive strategy that ultimately met or exceeded the client's expectations.

Discuss your history of working with cross-functional teams to create integrated strategies. Highlight specific initiatives where you collaborated with different departments like creative, media implementation, or analytics to achieve success, providing tangible results from those efforts.

Describe how you've used data to drive decision-making in your strategies, providing specific examples where data analysis helped you identify trends and opportunities. Share the tools or methods you used to gather and analyze this data for effective strategy formulation.

Answer by providing your definition of an effective media strategy, emphasizing the importance of understanding the target audience, setting clear objectives, and ensuring cohesive messaging across all channels. Include examples where these elements were pivotal in your prior projects.

Outline your process for conducting market research by discussing the sources you utilize, both primary and secondary data collections. Explain how insights gained from research have influenced your strategies when working with new clients, possibly mentioning a specific client case.

Discuss your philosophy about innovation and how you encourage your team and clients to think creatively. Share examples of innovative strategies you’ve implemented and the outcomes they produced, demonstrating your forward-thinking mindset.

Make this personal by discussing your admiration for DEPT®’s commitment to innovation and sustainability. Share how their diverse client base aligns with your interests and strengths in digital media strategy, explaining how you aim to contribute to their mission while continuing to develop your career.