Sr. Associate, Paid Search | Growth Marketing Team

The Senior Associate, Paid Search at DEPT® is primarily responsible for managing and optimizing paid search campaigns. The role involves campaign builds, ongoing daily monitoring, reporting on performance, and making bid adjustments. You'll need expertise in tools like Google Ads and Excel to analyze data, while also developing effective audience targeting strategies.

To be considered for the Senior Associate, Paid Search position at DEPT®, candidates should have a minimum of 1.5 years of paid search experience, particularly with Google Ads. Proficiency in Excel, especially functions like vlookup and pivot tables, is essential, along with a strong analytical mindset and a desire to learn and grow within the role.

At DEPT®, the Senior Associate, Paid Search role is designed to help you grow into a paid search powerhouse. Over time, you will gain insights into higher-level strategies, audience targeting, and the ability to independently monitor account performance. The nurturing culture provides opportunities for personal development and mentorship from experienced team members.

Working as a Senior Associate, Paid Search at DEPT® means being part of a collaborative, open-door environment where your ideas are valued. The team operates globally, yet you will have the autonomy to solve client issues independently, supported by a culture that encourages personal and professional growth.

DEPT® is deeply committed to fostering a diverse and inclusive workplace. As a Senior Associate, Paid Search, you can expect a supportive environment that values all backgrounds. DEPT® actively seeks to recruit and retain individuals from diverse perspectives, ensuring everyone has equitable opportunities for success.

In answering this question, highlight specific campaigns you managed using Google Ads, detailing your role in strategy development, execution, and analysis. Emphasize learning outcomes and adjustments made based on performance data.

When discussing your approach, describe the metrics you focus on, the tools you use for monitoring, and how you identify trends or anomalies. Mention how you make informed decisions to enhance campaign performance.

Talk about your understanding of different bidding methodologies, how you analyze your campaigns' performance, and your approach to deciding whether to implement manual adjustments or rely on smart bidding.

Explain your proficiency with Excel, citing specific functions you regularly use for reporting and analysis, such as vlookup and pivot tables. Highlight how these skills help you present insights and performance reports clearly.

Provide a specific instance where you successfully developed audience targeting strategies, detailing the data you analyzed, the tools you employed, and the impact on campaign performance.

Discuss your methods for maintaining quality standards, such as conducting thorough audits of campaigns, implementing QA processes, and collaborating with junior team members to ensure accuracy and effectiveness.

In your response, share what aspects of the role excite you, such as problem-solving, creativity in campaign strategy, or the challenge of achieving client goals. Connect your motivations to DEPT®’s culture of innovation.

Explain your time management strategies, such as prioritizing tasks based on urgency and impact, and how you communicate with team members to ensure that all deliverables are met on time.

Discuss the reporting tools you’ve used in conjunction with Google Ads, such as Google Data Studio or other third-party applications, and articulate why you prefer specific tools based on usability and the insights they provide.

Share your strategies for staying updated with industry trends, such as attending webinars, participating in training sessions, or self-study, and emphasize your willingness to adapt to new platforms that benefit your campaigns.