Associate, Growth Marketing (Paid Search focus)

As an Associate, Growth Marketing at Digital Matter, you'll be responsible for the execution and performance of search, shopping, display, and video advertising campaigns while supporting our Retail and Luxury Good clients. This includes participating in kick-off meetings, managing client relationships, implementing tech stacks, optimizing campaigns, and providing creative recommendations that align with client goals.

To qualify for the Associate, Growth Marketing position at Digital Matter, candidates should have a BA/BS degree, preferably with coursework in marketing or quantitative fields. Additionally, a strong interest in social media, performance media, and ecommerce, along with proficiency in Microsoft Excel and PowerPoint, is essential.

Successful Associates in Growth Marketing at Digital Matter should possess excellent analytical and quantitative skills, with the ability to utilize data to inform their conclusions. Strong verbal and written communication skills, exceptional organization, and attention to detail are also important for this role, ensuring effective project management and client communication.

The Associate, Growth Marketing position at Digital Matter operates under a hybrid model, which requires employees to work in the New York City office three days a week. This model combines in-person collaboration with the flexibility of remote work, creating a balanced workplace environment.

Digital Matter is committed to the professional development of its employees. As an Associate in Growth Marketing, you'll have access to valuable mentorship, training programs, and the chance to work alongside seasoned professionals in the marketing industry, paving the way for future career advancements and opportunities within the company.

When answering this question, highlight specific examples of paid search campaigns you have managed or assisted with. Discuss the strategies you implemented, the tools you used for campaign optimization, and how your efforts contributed to client success.

To tackle this question, emphasize your organizational skills and your approach to prioritization. Explain how you assess deadlines, client needs, and campaign performance metrics to ensure that you allocate your time effectively to each client's requirements.

Discuss your proficiency in tools such as Google Ads, Microsoft Excel, and any other relevant platforms. Elaborate on how you leverage these tools to analyze performance data and drive strategic recommendations for campaigns.

Illustrate your answer by providing a specific example of a campaign where you identified areas for improvement. Share the steps you took to optimize it, such as ad copy changes or bidding adjustments, and quantify the results achieved to demonstrate your impact.

Discuss your strategies for staying informed about industry trends. Mention resources such as industry publications, webinars, online courses, and networking with professionals to continuously learn and adapt in the fast-evolving marketing environment.

Clarify your collaborative approach with clients to set realistic and measurable campaign goals based on their objectives. Highlight the importance of aligning client expectations with industry benchmarks and past performance data.

Describe your ability to tactfully communicate with clients. Emphasize the importance of educating them about best practices while remaining open to their insights, ensuring a collaborative process that builds trust.

Emphasize your project management skills and discuss your process for managing creative timelines, ensuring clear communication with client teams, and proactively addressing any delays to keep campaigns on track.

Outline key performance indicators such as ROI, click-through rates, conversion rates, and customer acquisition costs. Explain how you use these metrics to assess and refine campaign strategies.

Express your enthusiasm for the role and the company. Discuss how Digital Matter’s mission aligns with your career goals and your eagerness to contribute to its growth, as well as the innovative environment it offers for professional development.