Social Media Manager, Sports

The Social Media Manager, Sports at Digital Media Management is responsible for creating and managing innovative social media campaigns for major sporting events. This includes ideating social media content, writing engaging copy, managing community interactions, and building out content calendars to ensure timely publication across various channels.

Candidates looking to join Digital Media Management as a Social Media Manager, Sports should have 2-3 years of experience in social media, preferably in an agency environment. Strong copywriting skills, an understanding of best practices across platforms like Facebook, Twitter, Instagram, and TikTok, and a passion for sports are essential qualifications.

The salary range for the Social Media Manager, Sports position at Digital Media Management varies between $45,000 and $71,560 per year, depending on experience, role responsibilities, and subject matter expertise.

DMM offers an impressive benefits package for Social Media Managers, including 100% coverage of employee medical, dental, and vision premiums, open PTO, 401(k) plans with matching contributions, and supportive initiatives such as DEI training and generous paid family leave.

At Digital Media Management, the culture is casual, fun, and empowering. As a Social Media Manager, you will enjoy a collaborative environment with plenty of opportunities for professional growth and learning, ensuring there is no glass ceiling to your career aspirations!

When developing a social media strategy for sporting events, begin by analyzing the target audience and their preferences. Consider the unique aspects of each event, collaborating with stakeholders for insights, and outlining clear goals. Ensure that your strategy includes a mix of engaging content formats, like videos and polls, and aligns with the timing of the events.

In managing multiple social media platforms, it's crucial to understand the distinct audience and best practices for each one. I prioritize crafting tailored content that resonates, schedule posts using tools for consistency, and monitor engagement metrics to adjust strategies effectively.

I have successfully developed campaigns for various sporting events, such as college football games and the NBA playoffs. My approach involves researching audience engagement and collaborating with creative teams to produce content that excites fans and elevates their experience.

Handling negative feedback on social media requires a tactful and swift approach. I prioritize acknowledging the commenter, addressing their concerns professionally, and offering to resolve issues offline whenever possible. Maintaining a respectful tone is key to preserving brand integrity.

I typically utilize social media management tools like Hootsuite or Sprout Social for scheduling and monitoring posts, as well as analytics platforms like Google Analytics or native insights from social platforms to understand performance metrics and refine strategies.

I stay updated with the latest social media trends by following industry leaders, subscribing to relevant newsletters, and engaging in social media marketing forums. Attending webinars and conferences also helps me learn about emerging tools and strategies within sports marketing.

Visuals are a pivotal aspect of social media campaigns for sports. High-quality images, videos, and graphics grab attention and convey the excitement of events. I believe using compelling visuals can significantly enhance engagement and shareability of the content.

One successful campaign I spearheaded involved a countdown to a major sports event, leveraging teaser content and interactive elements like polls to engage fans. The campaign resulted in a 50% increase in followers and a significant uptick in event participation across social channels.

Success in a social media campaign can be measured through metrics such as engagement rates, reach, website traffic generated from social media, and conversion rates. I regularly analyze these metrics after each campaign to learn what worked well and what needs improvement.

My approach to collaborating with influencers or athletes involves identifying individuals whose values align with the brand. I focus on building genuine relationships, allowing room for creative input, and ensuring that their voice complements the overall messaging of the campaign.