Where A-Players Thrive.
Golden Hippo is an employee-owned, vertically-integrated, highly profitable direct-to-consumer marketer of over 20 health, beauty, and pet care brands that collectively generate $1 billion of revenue annually. Our employee-owners are passionate about our mission to create best-in-class products across broadly appealing categories — to help people live their healthiest, happiest lives.
We're Looking For A: A Bilingual Digital Storyteller to Write, direct, and produce high-converting short and long-form marketing videos in Spanish and English to be used across Facebook, YouTube, and Native advertising platforms that sell health, wellness, and beauty products directly to consumers online. Please submit a cover letter in Spanish.
Location: Woodland Hills, CA (Hybrid)
What You'll Be Doing:
- Oversee the creative execution of short-form and long-form marketing videos using a data-driven, test-and-learn approach.
- Conceptualize new storytelling angles.
- Monitor and master the most significant trends on social media (with emphasis on Facebook) and conceive of new ways to use these trends to tell the stories of our products.
- Write scripts, in both English and Spanish, that combine a variety of storytelling narrative devices, including narration, scripted copy, soundbites, video b-roll, and graphics.
- Conduct documentary-style, on-camera interviews that elicit pithy compelling responses from brand “gurus” and customers (ie testimonials) and other on-camera talent.
- Work with videographers to gather video assets (i.e.identify needed video cover, set-up locations and direct videographers to shoot b-roll).
- Oversee the creative production of in-studio shoots in collaboration with camera crew and production managers.
- Collaborate with editors from pre-production to delivery, including providing feedback on edits, assist conceiving of graphics and on-screen text.
- Analyze performance data and use data to create incremental video optimizations of that scale.
Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):
- Mastery of the dominant storytelling approaches on digital platforms, especially Facebook/Instagram, YouTube.
- Understanding the Latin market in the US, especially the first generation.
- Exceptional non-fiction writing skills.
- Understanding of video production
- Ability to formulate strategies on how to market health and wellness products in fresh, creative and different ways.
- Understanding of digital mediums.
- A highly creative self-starter who can work both independently and collaborate well with different teams
- Ability to work in a fast-paced and ever-changing environment
$90,000 - $120,000, annual & monthly KPI bonus potential, depending upon experience
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