Brand Marketing & Communications Manager

The Brand Marketing & Communications Manager at Found is responsible for developing and executing organic social media strategies, creating compelling content, overseeing communications strategies, and managing PR agency relationships. The aim is to enhance community engagement and build a strong brand presence.

Candidates for the Brand Marketing & Communications Manager role at Found should have 7+ years of experience in brand marketing and PR, particularly in healthcare or wellness. A proven track record in developing organic social media strategies and strong communication skills are essential.

The Brand Marketing & Communications Manager at Found collaborates cross-functionally with teams including Product, Clinical, and Creative to support integrated marketing initiatives. This collaboration helps in evolving company messaging and ensuring cohesive marketing communication.

The Brand Marketing & Communications Manager will play a significant role in shaping Found's narrative, driving engagement, and crafting impactful campaigns. This role directly contributes to helping Americans achieve better health outcomes through innovative weight care solutions.

Found fosters an inclusive and diverse company culture, welcoming applicants who may not meet 100% of the qualifications. The organization values collaboration, passion for healthcare innovation, and a commitment to transforming the weight care industry.

In answering this question, highlight specific metrics such as engagement rates, growth in followers, or other impactful results. Discuss the strategy, audience targeting, and type of content created, emphasizing how it aligned with the company's goals.

Discuss your approach to maintaining brand guidelines, reviewing materials, and collaborating with teams to ensure messaging aligns with the brand identity. Providing examples of tools or processes you've used will help strengthen your explanation.

Talk about your strategies for building media relationships, such as networking, attending industry events, or sharing valuable insights with journalists. Mention your experience in crafting compelling press releases that generate media interest.

Explain your methods for staying informed, whether through industry publications, webinars, or networking with peers. Illustrating how you’ve successfully integrated a current trend into a past strategy will showcase your proactive learning.

Share your organizational strategies, whether through project management tools or prioritization frameworks. Emphasize your ability to adapt and remain flexible while ensuring project quality and deadlines are met.

Discuss your understanding of both strategies, emphasizing when and why you would choose one over the other based on objectives and target audience. Provide examples of how you’ve successfully executed both and what you learned.

Walk through your process of defining the target audience, setting clear objectives, and identifying key messages. Discuss collaboration with various teams and utilizing media channels to maximize reach and engagement.

When answering this question, detail the context, your response strategy, and the eventual outcome. Highlight your problem-solving skills and ability to manage communications effectively under pressure.

Detail specific metrics you track, such as engagement rates, conversion rates, and ROI. Explain how you utilize analytics to refine future campaigns and make data-driven decisions.

Express your passion for healthcare innovation and admiration for Found's mission. Highlight how your skills and experiences align with their goals and how you envision contributing to the company's success.