International E-Commerce Manager

As the International E-Commerce Manager at Frida, you'll focus on leading and growing our e-commerce international business through platforms like Amazon. Your primary responsibilities include developing e-commerce strategies aimed at boosting online revenue, optimizing inventory management, enhancing SEO for product listings, managing counterfeit compliance, and collaborating with various teams to ensure all processes align with business goals. Essentially, your role is crucial to maintaining Frida's edge in the ever-evolving digital marketplace while ensuring our products are readily available and visible to parents across the globe.

To excel as an International E-Commerce Manager at Frida, candidates should possess a Bachelor's degree in Marketing, Business, or related fields, along with over eight years of experience in e-commerce with a specific emphasis on Amazon Vendor Central and Seller Central platforms. Strong analytical skills, proficiency in digital marketing strategies (including PPC and SEO), and the ability to manage large digital budgets are essential. Additionally, effective communication skills and a capacity for cross-functional collaboration are vital for success in this role.

Frida places a strong emphasis on employee well-being and professional development. As an International E-Commerce Manager, you would benefit from robust health insurance options, generous paid time off, flexible work arrangements, and numerous learning opportunities for both personal and professional growth. Frida fosters a collaborative culture where team engagement is prioritized, facilitating a supportive work environment that helps you thrive in your role and enjoy your working life.

Essential skills for the International E-Commerce Manager position at Frida include advanced proficiency in platforms such as Amazon Vendor Central and Seller Central, exceptional analytical skills, strong problem-solving capabilities, and attention to detail. Additionally, a solid grasp of digital marketing channels, particularly SEO, as well as excellent communication and collaboration skills are crucial for navigating the various cross-functional elements of this role.

Frida prides itself on a vibrant work environment that promotes collaboration and creativity. As an International E-Commerce Manager, you could expect flexible working options, a dog-friendly office, and various wellness programs designed to support your personal health and well-being. With community involvement opportunities, annual family-friendly events, and a culture that values team spirit, you’ll find that Frida is more than just a workplace; it is a community invested in the growth and happiness of its employees.

To enhance e-commerce sales at Frida, I would start with a comprehensive analysis of our current market position, focusing on customer behavior and the competitive landscape. Implementing targeted SEO strategies to optimize product listings and creating seasonal promotional campaigns would be essential. Collaborating closely with the marketing team to tailor content to resonate with different international markets and enhancing the digital shelf experience through improved visuals and engaging descriptions would also play a significant role in driving revenue growth.

My approach to SEO for product listings involves conducting thorough keyword research to identify terms that potential customers are using in different international marketplaces. I prioritize optimizing product titles, descriptions, and bullet points to include these keywords naturally while making sure they appeal to the customers' needs. Regular analysis of listing performance helps me adjust strategies where necessary, ensuring that products are visible and attract organic traffic across platforms.

Absolutely! My experience with Amazon Vendor Central includes engaging in product management, including inventory forecasting, order management, and promotional strategies. I’ve successfully optimized product listings to improve visibility and sales ranking. I also utilize data analytics to track performance, making data-driven decisions that enhance product placement and drive conversions while ensuring compliance with Amazon’s policies.

In inventory management for e-commerce, I start by monitoring sales trends and demand patterns closely, utilizing data analytics tools for precise forecasting. I also maintain regular communication with supply chain teams to prevent stockouts and overstocks. Implementing inventory alerts and conducting periodic audits ensures accuracy in inventory levels. This proactive approach helps keep products available for customers, leading to increased satisfaction and sales.

To handle compliance issues with third-party sellers, I ensure that we have strict monitoring processes in place for counterfeit detection. Collaborating with legal teams, I create guidelines that third-party sellers must adhere to, and I regularly review seller accounts for compliance. If issues arise, I proactively communicate with the sellers to rectify compliance breaches and ensure they understand the necessary regulations and standards.

My experience with digital marketing campaigns spans across various channels including PPC, social media, and SEO. I’ve successfully executed multi-channel campaigns that utilize targeted ads to drive traffic to our e-commerce sites. By analyzing metrics and user engagement, I optimize campaigns continuously to improve ROI. Working closely with creative and content teams ensures that our messaging is aligned and that our campaigns resonate well with our target audience.

I regularly use tools such as Excel for data analysis, allowing me to create reports that compile sales data, performance metrics, and market trends. I also leverage Google Analytics and Amazon’s reporting tools to track user engagement and conversion rates, allowing for a comprehensive view of our e-commerce performance. The insights from these analyses guide strategic decision-making and help streamline operations.

Effective communication is crucial in cross-functional teams. I ensure that we hold regular meetings to align on goals and share updates. Utilizing collaborative tools like Slack or project management software helps facilitate transparent communication. I’m also a strong advocate for building relationships within teams by encouraging open dialogue and feedback, ensuring that every team member's input is valued and contributes to our overarching objectives.

Adapting to changing market conditions is essential in e-commerce. I keep a close watch on market trends, consumer behavior, and competitor strategies to pivot quickly when necessary. I regularly analyze sales data to determine shifts in demand and implement changes to our strategies in real-time. Flexibility and responsiveness are key, along with staying informed about industry trends that influence our market landscape.

My motivation to excel in the E-Commerce Manager role at Frida stems from a passion for creating impactful solutions for parents. Knowing that our products genuinely make a difference in people's lives inspires me to innovate and optimize our online presence. I am excited about leveraging my skills in a collaborative environment where I can contribute to a mission-focused organization dedicated to improving the parenting journey while also fostering my professional growth.